'Beyond Blue Project: Diverse Blue Reflected in Digital OOH' Wins Excellence Award at Digital Signage Award 2026
LIVE BOARD announced that the 'Beyond Blue Project,' co-created with Heralbony, received the Excellence Award at the 'Digital Signage Award 2026.' Aligned with World Autism Awareness Day, the initiative used digital signage to showcase art in the color blue, generating over 4,000 social media posts and sparking positive public awareness.
📋 Article Processing Timeline
- 📰 Published: June 11, 2026 at 11:00
- 🔍 Collected: June 11, 2026 at 11:35 (35 min after Published)
- 🤖 AI Analyzed: June 11, 2026 at 11:37 (2 min after Collected)
LIVE BOARD announced that the 'Beyond Blue Project,' co-created with Heralbony, was honored with an Excellence Award at the 'Digital Signage Award 2026,' held on June 10, 2026.
## Overview of 'Beyond Blue Project'
The project, centered on the message 'This Blue is Also Someone's World,' was held in conjunction with World Autism Awareness Day on April 2nd. Partners including LIVE BOARD and Azabudai Hills participated, painting the city in the awareness day's symbol color: 'blue.'
LIVE BOARD utilized 50 outdoor vision screens across 47 locations in Tokyo and 480 TRAIN BOARD screens on the Saitama Railway. They displayed original art created by Ryo Nakao (a Heralbony-affiliated artist), transforming urban spaces into a consistent, artistic media environment. In collaboration with the Japan Autism Association, the project highlighted how diversity enriches society through art.
## Project Impact
The campaign generated over 4,000 social media posts, with an overwhelmingly positive response. It was featured in over 50 media outlets, including newspapers, and was highly praised as a case study in how digital signage can shift public perspectives and create positive social impact.
## Digital Signage Award 2026
Organized by the Digital Signage Consortium, this award recognizes outstanding projects to stimulate the market. At the awards ceremony on June 10th, one Grand Prix winner and ten Excellence Award winners were selected.
## Overview of 'Beyond Blue Project'
The project, centered on the message 'This Blue is Also Someone's World,' was held in conjunction with World Autism Awareness Day on April 2nd. Partners including LIVE BOARD and Azabudai Hills participated, painting the city in the awareness day's symbol color: 'blue.'
LIVE BOARD utilized 50 outdoor vision screens across 47 locations in Tokyo and 480 TRAIN BOARD screens on the Saitama Railway. They displayed original art created by Ryo Nakao (a Heralbony-affiliated artist), transforming urban spaces into a consistent, artistic media environment. In collaboration with the Japan Autism Association, the project highlighted how diversity enriches society through art.
## Project Impact
The campaign generated over 4,000 social media posts, with an overwhelmingly positive response. It was featured in over 50 media outlets, including newspapers, and was highly praised as a case study in how digital signage can shift public perspectives and create positive social impact.
## Digital Signage Award 2026
Organized by the Digital Signage Consortium, this award recognizes outstanding projects to stimulate the market. At the awards ceremony on June 10th, one Grand Prix winner and ten Excellence Award winners were selected.
FAQ
『Beyond Blue Project』とはどのような取り組みですか？
世界自閉症啓発デー（4月2日）に合わせ、ヘラルボニー主催で実施された共創プロジェクトです。LIVE BOARDのデジタルサイネージ等で自閉症のシンボルカラー「青」を基調としたアート作品を放映し、都市空間を彩ることで自閉症への理解と関心を高める啓発活動を行いました。
このプロジェクトはどのような賞を受賞しましたか？
一般社団法人デジタルサイネージコンソーシアムが主催する「デジタルサイネージアワード2026」において、優秀賞を受賞しました。
LIVE BOARDはこのプロジェクトにどのような役割で参加しましたか？
自社保有の都内47箇所・50面の屋外ビジョンおよびTRAIN BOARD 埼玉高速鉄道DVS（480面）を一斉に活用し、プロジェクトのためのオリジナルアート作品を放映することで、都市空間をメディア化するインフラの役割を担いました。
この施策による社会的反響はどのようなものでしたか？
SNSでの関連投稿が4,000件を超え、ポジティブな反響が圧倒的多数を占めました。また、新聞等を含め50以上のメディアでも取り上げられ、デジタルサイネージが社会にポジティブな影響を与えた好事例として評価されました。
デジタルサイネージアワードとは何ですか？
一般社団法人デジタルサイネージコンソーシアムが主催する賞で、公募されたデジタルサイネージ作品の中から優秀なものを選出・表彰することで、市場の活性化を目指すものです。