LIVE BOARD Participates in HERALBONY's "Beyond Blue Project" for World Autism Awareness Day
LIVE BOARD is participating in HERALBONY's "Beyond Blue Project" for World Autism Awareness Day, featuring blue art on digital OOH screens in Tokyo from April 2-15, 2026. The initiative aims to raise awareness and understanding of autism and developmental disabilities, with LIVE BOARD displaying original art created by HERALBONY contract artist Ryo Nakao.
📋 Article Processing Timeline
- 📰 Published: March 31, 2026 at 01:00
- 🔍 Collected: March 30, 2026 at 22:56
- 🤖 AI Analyzed: April 15, 2026 at 22:13 (383h 17m after Collected)
LIVE BOARD Inc. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Jun'yasu Tanaka; hereinafter referred to as LIVE BOARD) will participate in the "Beyond Blue Project" organized by HERALBONY Inc. (Headquarters: Morioka City, Iwate Prefecture; CEO: Takaya Matsuda, Fumito Matsuda; hereinafter referred to as HERALBONY) to coincide with World Autism Awareness Day. As part of this project, from Thursday, April 2, 2026, to Wednesday, April 15, 2026, art in the color blue, the symbolic color of Autism Awareness Day, will be broadcast on LIVE BOARD's digital OOH screens in Tokyo.
■About the Beyond Blue Project
HERALBONY will launch the "Beyond Blue Project" to coincide with "World Autism Awareness Day" on April 2nd. Since "World Autism Awareness Day" was established by the UN General Assembly in 2007, awareness activities to broaden understanding of autism and other developmental disabilities have been conducted worldwide. The symbolic color is "blue." In Japan, initiatives such as blue lighting of Tokyo Tower and other landmarks are carried out. In 2026, HERALBONY will promote actions that spread "differences" as values that enrich society through co-creation with various stakeholders, under the message "This blue is also someone's world," starting with art in the symbolic color "blue" of World Autism Awareness Day.
■Background of Participation and LIVE BOARD's Aspirations
LIVE BOARD decided to participate due to its deep resonance with HERALBONY's mission "Let your unique talent shine." and the vision of this project.
LIVE BOARD has strived to create "serendipity" (chance encounters) where wonderful discoveries and insights are born from digital OOH screens glimpsed on the street. Through this project, we aim for the "blue" art delivered from screens in the city to become an experience that touches people's diverse sensibilities, deepening their understanding of autism and developmental disabilities, and serving as an opportunity for society as a whole to reconsider.
Beyond Blue Project: http://worldautismawarenessday.heralbony.com/2026/
■Broadcasting Original Art Inspired by LIVE BOARD
For this project participation, HERALBONY contract artist Ryo Nakao created original art inspired by LIVE BOARD. This "blue" art will be broadcast on LIVE BOARD's digital OOH screens in Tokyo during the period. On the stage of urban infrastructure like digital OOH, Mr. Nakao's sensibility, which captures LIVE BOARD's worldview, will offer new perspectives to people passing by in the city.
"Untitled"
Ryo Nakao
Yamanami Studio (Shiga Prefecture)
He originally enjoyed cutting paper and watching propellers of his beloved fans, but by imitating the staff's handwriting and tracing letters with his finger on the window, he was inspired to engage in painting. In addition to English letters, he also creates many works with numbers. When he draws, he does so without any hesitation or doubt, finishing quickly. The energy and strength are reflected in the style of his English letters and numbers. He often traces letters multiple times from above with brushes, pens, and sometimes fingers, changing colors to add depth to his works. Recently, he has also been creating works that depict people and his favorite things, not just letters, reflecting his unique sensibility along with his cool style.
■Broadcast Overview
Broadcast Period: Thursday, April 2, 2026 - Wednesday, April 15, 2026
Location: Approximately 50 digital OOH locations in Tokyo owned by LIVE BOARD
* Movies will be distributed randomly.
* Please note that broadcast start/end times may differ depending on each media.
* Due to reasons such as display interference, broadcasting may not be possible on all screens. Please understand.
* Please refrain from inquiring with the building or tenants where the vision is installed.
■HERALBONY Inc.
A creative company with the mission "Let your unique talent shine," aiming to create new culture based on transforming the perception of disability and welfare. They manage IP licenses for over 2,000 art pieces created by artists with disabilities, building a sustainable business model by paying fair royalties. While operating their own brand "HERALBONY," they engage in co-creation with companies, planning and producing through creativity, offering employee training programs, and hosting the international art award "HERALBONY Art Prize," among other diverse businesses centered around art. In July 2024, they established "HERALBONY EUROPE" in Paris, France, as their first overseas subsidiary.
Company Name: HERALBONY Inc.
Representative: Takaya Matsuda, Fumito Matsuda
Location: 2-38 Kaiunbashi-dori, Morioka City, Iwate Prefecture (Headquarters)
Ginza 2-5-16, Ginji Building 3F Reception, Chuo-ku, Tokyo (Tokyo Base)
Established: July 24, 2018
Homepage: Corporate site: https://www.heralbony.jp
Online Store: https://store.heralbony.jp/
■LIVE BOARD Inc.
A Digital OOH Ad Network Operator that enables data-driven targeting and effect verification.
In the OOH domain, they were the first in Japan to achieve impression-based (VAC) delivery. Even in situations prone to changes in human flow, such as during the COVID-19 pandemic, they provide advertising delivery and billing systems that are as close to reality as possible, based on the estimated number of people who would hypothetically see "that advertisement, at that time, at that place." Furthermore, by combining their unique network of diverse digital OOH screens nationwide (including outdoors, indoors, in trains, and stations) with big data from major Japanese carriers, they enable "human-centric" delivery that was previously difficult with traditional OOH, such as targeting by gender and age.
* LIVE BOARD adopts VAC (Visibility Adjusted Contact / total number of ad viewers), which incorporates the visibility rate recommended by the OOH Global Measurement Guidelines, based on visibility surveys. It defines the estimated number of people (VAC) who are likely to actually see the advertisement by adding the visibility rate according to the medium to the number of people who have the opportunity to contact the OOH advertisement (OTC = Opportunity to Contact / considering movement direction and obstacles in the viewing area) out of the number of people present in the medium's viewing area (OTS = Opportunity to See).
Company Name: LIVE BOARD Inc.
Representative: Jun'yasu Tanaka, President and CEO
Location: Daiwa Aoyama Building 7F, 3-1-30 Jingumae, Shibuya-ku, Tokyo
Established: February 1, 2019
Business Activities: Operation of a digital OOH advertising distribution platform, development of digital OOH advertising media, sales of digital OOH advertising slots
Homepage: https://www.liveboard.co.jp
■About the Beyond Blue Project
HERALBONY will launch the "Beyond Blue Project" to coincide with "World Autism Awareness Day" on April 2nd. Since "World Autism Awareness Day" was established by the UN General Assembly in 2007, awareness activities to broaden understanding of autism and other developmental disabilities have been conducted worldwide. The symbolic color is "blue." In Japan, initiatives such as blue lighting of Tokyo Tower and other landmarks are carried out. In 2026, HERALBONY will promote actions that spread "differences" as values that enrich society through co-creation with various stakeholders, under the message "This blue is also someone's world," starting with art in the symbolic color "blue" of World Autism Awareness Day.
■Background of Participation and LIVE BOARD's Aspirations
LIVE BOARD decided to participate due to its deep resonance with HERALBONY's mission "Let your unique talent shine." and the vision of this project.
LIVE BOARD has strived to create "serendipity" (chance encounters) where wonderful discoveries and insights are born from digital OOH screens glimpsed on the street. Through this project, we aim for the "blue" art delivered from screens in the city to become an experience that touches people's diverse sensibilities, deepening their understanding of autism and developmental disabilities, and serving as an opportunity for society as a whole to reconsider.
Beyond Blue Project: http://worldautismawarenessday.heralbony.com/2026/
■Broadcasting Original Art Inspired by LIVE BOARD
For this project participation, HERALBONY contract artist Ryo Nakao created original art inspired by LIVE BOARD. This "blue" art will be broadcast on LIVE BOARD's digital OOH screens in Tokyo during the period. On the stage of urban infrastructure like digital OOH, Mr. Nakao's sensibility, which captures LIVE BOARD's worldview, will offer new perspectives to people passing by in the city.
"Untitled"
Ryo Nakao
Yamanami Studio (Shiga Prefecture)
He originally enjoyed cutting paper and watching propellers of his beloved fans, but by imitating the staff's handwriting and tracing letters with his finger on the window, he was inspired to engage in painting. In addition to English letters, he also creates many works with numbers. When he draws, he does so without any hesitation or doubt, finishing quickly. The energy and strength are reflected in the style of his English letters and numbers. He often traces letters multiple times from above with brushes, pens, and sometimes fingers, changing colors to add depth to his works. Recently, he has also been creating works that depict people and his favorite things, not just letters, reflecting his unique sensibility along with his cool style.
■Broadcast Overview
Broadcast Period: Thursday, April 2, 2026 - Wednesday, April 15, 2026
Location: Approximately 50 digital OOH locations in Tokyo owned by LIVE BOARD
* Movies will be distributed randomly.
* Please note that broadcast start/end times may differ depending on each media.
* Due to reasons such as display interference, broadcasting may not be possible on all screens. Please understand.
* Please refrain from inquiring with the building or tenants where the vision is installed.
■HERALBONY Inc.
A creative company with the mission "Let your unique talent shine," aiming to create new culture based on transforming the perception of disability and welfare. They manage IP licenses for over 2,000 art pieces created by artists with disabilities, building a sustainable business model by paying fair royalties. While operating their own brand "HERALBONY," they engage in co-creation with companies, planning and producing through creativity, offering employee training programs, and hosting the international art award "HERALBONY Art Prize," among other diverse businesses centered around art. In July 2024, they established "HERALBONY EUROPE" in Paris, France, as their first overseas subsidiary.
Company Name: HERALBONY Inc.
Representative: Takaya Matsuda, Fumito Matsuda
Location: 2-38 Kaiunbashi-dori, Morioka City, Iwate Prefecture (Headquarters)
Ginza 2-5-16, Ginji Building 3F Reception, Chuo-ku, Tokyo (Tokyo Base)
Established: July 24, 2018
Homepage: Corporate site: https://www.heralbony.jp
Online Store: https://store.heralbony.jp/
■LIVE BOARD Inc.
A Digital OOH Ad Network Operator that enables data-driven targeting and effect verification.
In the OOH domain, they were the first in Japan to achieve impression-based (VAC) delivery. Even in situations prone to changes in human flow, such as during the COVID-19 pandemic, they provide advertising delivery and billing systems that are as close to reality as possible, based on the estimated number of people who would hypothetically see "that advertisement, at that time, at that place." Furthermore, by combining their unique network of diverse digital OOH screens nationwide (including outdoors, indoors, in trains, and stations) with big data from major Japanese carriers, they enable "human-centric" delivery that was previously difficult with traditional OOH, such as targeting by gender and age.
* LIVE BOARD adopts VAC (Visibility Adjusted Contact / total number of ad viewers), which incorporates the visibility rate recommended by the OOH Global Measurement Guidelines, based on visibility surveys. It defines the estimated number of people (VAC) who are likely to actually see the advertisement by adding the visibility rate according to the medium to the number of people who have the opportunity to contact the OOH advertisement (OTC = Opportunity to Contact / considering movement direction and obstacles in the viewing area) out of the number of people present in the medium's viewing area (OTS = Opportunity to See).
Company Name: LIVE BOARD Inc.
Representative: Jun'yasu Tanaka, President and CEO
Location: Daiwa Aoyama Building 7F, 3-1-30 Jingumae, Shibuya-ku, Tokyo
Established: February 1, 2019
Business Activities: Operation of a digital OOH advertising distribution platform, development of digital OOH advertising media, sales of digital OOH advertising slots
Homepage: https://www.liveboard.co.jp