Hakodate City Venture Local Revolution Wins Grand Prix at "Discover Rural Fishing Village Treasures," Selected by Cabinet Secretariat and Ministry of Agriculture, Forestry and Fisheries!
Hakodate-based venture Local Revolution has won the Grand Prix at the "Discover Rural Fishing Village Treasures" program, selected by the Cabinet Secretariat and the Ministry of Agriculture, Forestry and Fisheries. Their sustainable business model, which utilizes untapped resources and contributes to regional revitalization, was highly praised.
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- 📰 Published: May 1, 2026 at 22:11
- 🔍 Collected: May 1, 2026 at 13:31
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## Award
Local Revolution (hereinafter, LR), a venture company in Hakodate, won the Grand Prix in the "Discover Rural Fishing Village Treasures" program, selected by the Cabinet Secretariat and the Ministry of Agriculture, Forestry and Fisheries, from among 454 entries nationwide.
## What is "Discover Rural Fishing Village Treasures"?
It is an initiative to select excellent examples of efforts to revitalize local communities and improve income by leveraging the potential of agricultural, mountain, and fishing villages, with the aim of achieving "strong agriculture, forestry, and fisheries" and "beautiful and vibrant agricultural, mountain, and fishing villages." The selected examples are then disseminated nationwide to promote their adoption in other regions.
Award-winning organizations participate in a certificate presentation ceremony at the Ministry of Agriculture, Forestry and Fisheries and an exchange meeting at the Prime Minister's Official Residence.
### Certificate Presentation Ceremony
In the 12th selection in Reiwa 7 (2025), a certificate presentation ceremony was held in the auditorium of the Ministry of Agriculture, Forestry and Fisheries, where special awards were announced, certificates were presented by expert committee members, and speeches were given. LR took the stage as a Grand Prix winner.
- Judges and LR members.
- Overall photo of the certificate presentation ceremony
- LR award photo
- LR product photos
- LR executives posing
### Exchange Meeting
In the 12th selection in Reiwa 7 (2025), an exchange meeting was held at the Prime Minister's Official Residence, where representatives of the selected regions received encouragement from Chief Cabinet Secretary Kihara, Minister of Agriculture, Forestry and Fisheries Suzuki, Minister of State for Special Missions Kikawada, and others.
LR Co., Ltd. gave a speech as the Grand Prix winner, representing all organizations.
- Chief Cabinet Secretary Kihara and Representative Okamoto
- Chief Cabinet Secretary Kihara, Minister of Agriculture, Forestry and Fisheries Suzuki, and others with LR
- Representative Okamoto giving a speech at the Prime Minister's Official Residence
- Overall photo of award-winning organizations
### About Winning the "Discover Rural Fishing Village Treasures" Grand Prix
LR received the Grand Prix for its contribution to building a sustainable industrial model that balances resource circulation and added value creation in the fishing, agricultural, and dairy industries, which face various challenges due to socioeconomic and environmental changes. This model also contributes to building new food cultures and sustainable communities.
This award officially recognized the company's activities in building industries through "Fisheries-Welfare Collaboration" and "Agriculture-Welfare Collaboration," adding high value to local unused and underutilized resources, creating local employment, and public-private co-creation.
This is the result of immense co-creation and support not only from us but also from the people in the Southern Hokkaido area.
Discover Rural Fishing Village Treasures "Award-winning Organization Video"
Discover Rural Fishing Village Treasures "Ee ja nai ka" (Isn't it good?)
## What is Local Revolution Co., Ltd. (LR)?
Based in Southern Hokkaido, Hakodate City, with the motto "Revolution with Love for the Region," they are people who discover, design, and deliver hidden human, material, and cultural resources to society.
- [Industry/Economy] High value-added local resources, new market development, job creation through business
- [People/Society] Creation of social roles and places for all people (support for "happiness")
- [Environment/Resources] Utilization of unused resources, maintenance of sustainable ecosystems, fostering local love through food education
To promote the well-being of all these human, material, and cultural aspects, LR handles event planning/management, regional consulting, product development/launch, food and beverage production, food education classes, and lecture activities.
## Introducing LR's Products
### "Hakodate Anchovy Project"
In recent years, in Hakodate, the "squid city," sardines were caught in fixed nets used for squid fishing, but they could not be sold due to a lack of food culture, leading to a decline in the livelihoods of fishermen and those who made a living from squid business.
With the desire to "just help those in need in front of us. We want to be of assistance," the project was launched in 2021 in collaboration with fishermen, wholesalers, processing companies, employment support facilities, retailers, restaurants, government, and research institutions.
- Hakodate Anchovy
- Hakodate Anchovy Sauce
- Hakodate Nam Pla
- In 2022, the world's first sardine anchovy, "Hakodate Anchovy," was launched.
(Ingredients: Sardines from near Hakodate, salt, rice oil)
- In 2023, "Hakodate Anchovy Sauce," a convenient sauce, was launched with the desire to make Hakodate Anchovy easier to enjoy.
- In 2025, "Hakodate Nam Pla," utilizing the fish sauce extract, a byproduct of making Hakodate Anchovy, was launched.
Through these three product lines, the "Hakodate Anchovy Series," sardines are utilized almost without waste, allowing them to be enjoyed deliciously.
This initiative, a Fisheries-Welfare collaboration model that highlights quality taste, nutrition, and local unused/underutilized resources, and creates local employment, has garnered much empathy and received numerous awards, also being featured in the media. Additionally, the product packaging uses Hakodate's topography as a motif and is very popular as a Hokkaido souvenir. Sales have been steadily strong, to the extent that production cannot keep up, with distribution at airports within Hokkaido, commercial facilities/restaurants in the Southern Hokkaido area, and recently, sales also started at Tokyo Fermentation Department.
### "A Bouquet for Beans and Milk"
Based on Hokkaido's key industry, dairy farming, and its position as a major soybean producing region.
Local Revolution (hereinafter, LR), a venture company in Hakodate, won the Grand Prix in the "Discover Rural Fishing Village Treasures" program, selected by the Cabinet Secretariat and the Ministry of Agriculture, Forestry and Fisheries, from among 454 entries nationwide.
## What is "Discover Rural Fishing Village Treasures"?
It is an initiative to select excellent examples of efforts to revitalize local communities and improve income by leveraging the potential of agricultural, mountain, and fishing villages, with the aim of achieving "strong agriculture, forestry, and fisheries" and "beautiful and vibrant agricultural, mountain, and fishing villages." The selected examples are then disseminated nationwide to promote their adoption in other regions.
Award-winning organizations participate in a certificate presentation ceremony at the Ministry of Agriculture, Forestry and Fisheries and an exchange meeting at the Prime Minister's Official Residence.
### Certificate Presentation Ceremony
In the 12th selection in Reiwa 7 (2025), a certificate presentation ceremony was held in the auditorium of the Ministry of Agriculture, Forestry and Fisheries, where special awards were announced, certificates were presented by expert committee members, and speeches were given. LR took the stage as a Grand Prix winner.
- Judges and LR members.
- Overall photo of the certificate presentation ceremony
- LR award photo
- LR product photos
- LR executives posing
### Exchange Meeting
In the 12th selection in Reiwa 7 (2025), an exchange meeting was held at the Prime Minister's Official Residence, where representatives of the selected regions received encouragement from Chief Cabinet Secretary Kihara, Minister of Agriculture, Forestry and Fisheries Suzuki, Minister of State for Special Missions Kikawada, and others.
LR Co., Ltd. gave a speech as the Grand Prix winner, representing all organizations.
- Chief Cabinet Secretary Kihara and Representative Okamoto
- Chief Cabinet Secretary Kihara, Minister of Agriculture, Forestry and Fisheries Suzuki, and others with LR
- Representative Okamoto giving a speech at the Prime Minister's Official Residence
- Overall photo of award-winning organizations
### About Winning the "Discover Rural Fishing Village Treasures" Grand Prix
LR received the Grand Prix for its contribution to building a sustainable industrial model that balances resource circulation and added value creation in the fishing, agricultural, and dairy industries, which face various challenges due to socioeconomic and environmental changes. This model also contributes to building new food cultures and sustainable communities.
This award officially recognized the company's activities in building industries through "Fisheries-Welfare Collaboration" and "Agriculture-Welfare Collaboration," adding high value to local unused and underutilized resources, creating local employment, and public-private co-creation.
This is the result of immense co-creation and support not only from us but also from the people in the Southern Hokkaido area.
Discover Rural Fishing Village Treasures "Award-winning Organization Video"
Discover Rural Fishing Village Treasures "Ee ja nai ka" (Isn't it good?)
## What is Local Revolution Co., Ltd. (LR)?
Based in Southern Hokkaido, Hakodate City, with the motto "Revolution with Love for the Region," they are people who discover, design, and deliver hidden human, material, and cultural resources to society.
- [Industry/Economy] High value-added local resources, new market development, job creation through business
- [People/Society] Creation of social roles and places for all people (support for "happiness")
- [Environment/Resources] Utilization of unused resources, maintenance of sustainable ecosystems, fostering local love through food education
To promote the well-being of all these human, material, and cultural aspects, LR handles event planning/management, regional consulting, product development/launch, food and beverage production, food education classes, and lecture activities.
## Introducing LR's Products
### "Hakodate Anchovy Project"
In recent years, in Hakodate, the "squid city," sardines were caught in fixed nets used for squid fishing, but they could not be sold due to a lack of food culture, leading to a decline in the livelihoods of fishermen and those who made a living from squid business.
With the desire to "just help those in need in front of us. We want to be of assistance," the project was launched in 2021 in collaboration with fishermen, wholesalers, processing companies, employment support facilities, retailers, restaurants, government, and research institutions.
- Hakodate Anchovy
- Hakodate Anchovy Sauce
- Hakodate Nam Pla
- In 2022, the world's first sardine anchovy, "Hakodate Anchovy," was launched.
(Ingredients: Sardines from near Hakodate, salt, rice oil)
- In 2023, "Hakodate Anchovy Sauce," a convenient sauce, was launched with the desire to make Hakodate Anchovy easier to enjoy.
- In 2025, "Hakodate Nam Pla," utilizing the fish sauce extract, a byproduct of making Hakodate Anchovy, was launched.
Through these three product lines, the "Hakodate Anchovy Series," sardines are utilized almost without waste, allowing them to be enjoyed deliciously.
This initiative, a Fisheries-Welfare collaboration model that highlights quality taste, nutrition, and local unused/underutilized resources, and creates local employment, has garnered much empathy and received numerous awards, also being featured in the media. Additionally, the product packaging uses Hakodate's topography as a motif and is very popular as a Hokkaido souvenir. Sales have been steadily strong, to the extent that production cannot keep up, with distribution at airports within Hokkaido, commercial facilities/restaurants in the Southern Hokkaido area, and recently, sales also started at Tokyo Fermentation Department.
### "A Bouquet for Beans and Milk"
Based on Hokkaido's key industry, dairy farming, and its position as a major soybean producing region.