Package Revamp: 'Cooking Calcium' and 'Strawberry Calcium' Get Simultaneous Relaunch with 'Rilakkuma' Design

Wada Calcium Pharmaceutical Co., Ltd. (Headquarters: Osaka; President & CEO: Koichi Yoshida) announces the package design renewal of 'Cooking Calcium,' which can be easily mixed into meals and drinks for instant calcium intake, and 'Strawberry Calcium,' a tasty, snack-style calcium supplement suitable for children. Starting July 1, 2026 (Wednesday), the new packages featuring the popular character 'Rilakkuma' will be rolled out sequentially.

A New Design That Brings Comfort to the Dining Table

Since their launch, 'Cooking Calcium' and 'Strawberry Calcium' have been widely supported by parents and health-conscious consumers, helping them supplement daily calcium intake seamlessly.

This time, to bring more 'comfort' and 'cozy moments' into everyday life, the packaging has been redesigned with 'Rilakkuma,' a character beloved across generations.

The charming illustrations of Rilakkuma and friends create a heartwarming atmosphere simply by being placed in the kitchen or on the dining table.

These products aim to support daily health routines in a more enjoyable and relaxed way.

■ Who is Rilakkuma?

Rilakkuma is a laid-back, relaxed bear in a plush suit.

He lives with the mischievous Korilakkuma and the hardworking Kiiroitori,

and is friends with the honey-loving Chaikoguma and other forest companions.

■ Two Calcium Options for Every Occasion (※ Contents remain unchanged!)

While the packaging is new, the popular formula inside remains exactly the same.

＜Cooking Calcium＞

● Dissolves quickly without altering taste

Can be added to miso soup, curry, hamburgers, or even rice—without affecting flavor or aroma.

● Supports calcium intake for the whole family

Helps easily supplement daily calcium needs. Ideal for children in growth phases and older adults alike, supporting the health of every family member.

＜Strawberry Calcium＞

● Strawberry-flavored, delicious and easy to enjoy as a snack, even for children who dislike milk.

● Two tablets a day provide calcium equivalent to one glass of milk.

Each tablet contains 100mg of calcium

Also contains vitamin D to support calcium absorption

■ Product Overview

Product Name: Cooking Calcium

Content: 69g (2.3g × 30 sticks)

Price:

【Single Purchase】 1,090 JPY (tax included)

【Subscription Plan】 981 JPY (tax included), free shipping ※ First order 50% off

[Visit Cooking Calcium Product Page]

Product Name: Strawberry Calcium

Content: 60g (1g × 60 tablets)

Price:

【Single Purchase】 1,296 JPY (tax included)

【Subscription Plan】 1,166 JPY (tax included), free shipping ※ First order 50% off

[Visit Strawberry Calcium Product Page]

Relaunch Date: July 1, 2026 (Wednesday)

※ Transition from old to new packaging may vary by store.

【Online Stores】

◆ Wada Calcium Pharmaceutical Online Store

https://wadacal-online.jp/

◆ Hone no Aru Kurashi (Life with Bones)

https://honelife.wadacal.co.jp/

【About Wada Calcium Pharmaceutical Co., Ltd.】

Founded in 1856 (Ansei 3) as a traditional Japanese and Chinese medicine wholesaler, 'Wada Usuke Shoten',

and in 1911 (Meiji 44), became the first company in Japan to manufacture calcium tablets.

Since then, we have developed health foods and supplements with pharmaceutical-grade quality, contributing to customer well-being.

Our mission is to deliver 'energy through walking, into the future'.

Company Name: Wada Calcium Pharmaceutical Co., Ltd.

Established: 1856

Headquarters: 2-1-61 Shiomibashi, Chuo-ku, Osaka

Twin 21 MID Tower, 38F, Reqree OBP

Representative: Koichi Yoshida

URL: https://www.wadacal.co.jp/