[Lirem Inc.] Relocates Office to "Former Marushime Koike Dormitory," the Origin of Toyohashi's Long-Established Marushime Inc.

Lirem Inc. (Headquarters: Toyohashi City, Aichi Prefecture, Representative Director: Ryusuke Yabuuchi) is pleased to announce the relocation of its office to the "Former Marushime Koike Dormitory," the founding place of Marushime Inc. (Headquarters: Toyohashi City, Aichi Prefecture, Representative Director and President: Yasutake Okuma), a long-established company that has supported the development of Toyohashi City, due to business expansion.

Through this relocation, Lirem will fully activate its efforts to transform Koike-cho, Toyohashi, into a "town where young challengers gather," while respecting the local history.

▍Background of Relocation: A Place Where the Spirit of Founding Resides, Becoming a Place for Next-Generation Challenges

The new office chosen by Lirem is the former "Marushime Koike Dormitory" located in Koike-cho, Toyohashi City. This place is a very significant "place of origin," having been the residence of Marushime's founder and the location of its head office since the Meiji era.

Lirem intends to inherit this land, where "founding energy" flows, and utilize it as its own office, while also serving as a hub where young people who wish to start new businesses and activities from Toyohashi can gather and inspire each other.

▍Future Outlook: Aiming for a Future Where Entrepreneurs Emerge from Koike

With this relocation as a starting point, Lirem will promote the following initiatives to contribute to the revitalization of the Koike area:

・ Community Formation for Young Challengers: Foster a culture where young people aiming to start businesses from Toyohashi and Koike can easily visit for consultation and exchange.

・ Redefinition of "Koike Brand": Add a new value of "startups and challenges" to Koike, a historic residential area and a town where work and residence are close.

・ Inheritance and Innovation of Tradition: Learn from the history of trust built by Marushime, and develop businesses that combine it with modern technology and sensibility.

▍Comment from Mr. Okuma, Representative Director of Marushime Inc.

We are very pleased that Lirem Inc. will be using our property in Koike, which is also our place of origin, as their head office. We also have great expectations for their vision to transform the surrounding properties, including the founder's former residence, into "Lirem Base," a town where young challengers gather.

As we celebrate our 117th year, we look forward to our "place of origin" being reborn as a place where many "future 100-year companies" gather and take flight.

Marushime Inc.

Representative Director and President Yasutake Okuma

▍Comment from Mr. Yabuuchi, Representative Director of Lirem Inc.

It is a great honor to establish our office in the "Marushime Inc. Koike Dormitory," the origin of Marushime Inc., which has supported the economy of Toyohashi for many years. We not only intend to use it as an office but also want to make it a place where local students and young people can stay overnight and take on challenges.

From now on, Lirem aims to create a vibrant place from this base in Koike, Toyohashi, where student entrepreneurs and challengers will continuously emerge.

Lirem Inc.

Representative Director Ryusuke Yabuuchi

▍Overview of New Office

・ Location: 5 Kakuda, Koike-cho, Toyohashi City, Aichi Prefecture 441-8042

・ Former Name: Marushime Inc. Koike Dormitory

▍About Marushime Inc.

Company Name

Marushime Inc.

Representative

Representative Director and President Yasutake Okuma

Location

161-1 Okita, Shimogoi-cho, Toyohashi City, Aichi Prefecture

Business Activities

Sales, transportation, and handling of petroleum products / Sales of LP gas / Buying and selling automobiles /

Real estate leasing and management / Operation of service stations /

Agency business for electricity sales / Sales of household goods and interiors /

Agency business for non-life insurance

Corporate Website

https://www.marushime-kk.co.jp/

▍About Lirem Inc.

Company Name

Lirem Inc.

Representative

Representative Director Ryusuke Yabuuchi

Location

5 Kakuda, Koike-cho, Toyohashi City, Aichi Prefecture

Business Activities

Business development talent platform /

Incubation facility operation / Entrepreneur training program

Corporate Website

https://lirem.co.jp/

▍Contact

Contact Person: Shinohara, Lirem Inc.

TEL: 090-2425-1015

E-mail: shinohara@lirem.co.jp