LIPPS Inc. (Headquarters: Shibuya-ku, Tokyo; CEO: Takamitsu Matoba; hereinafter "LIPPS"), a company engaged in planning and selling men's cosmetics and operating a hair salon franchise business, will launch large-scale advertisements featuring Pikachu and Eevee, beloved Pokémon characters adored by people of all ages worldwide, on its 'Stylist Shampoo' and 'Stylist Treatment' products from the 'Stylist Series'—designed to deliver an ultimate salon-grade sensory experience. The ads will appear in Shinjuku starting June 29, 2026 (Mon). This campaign commemorates the limited-time release of these special Pokémon-design products, which began on June 5, 2026 (Fri).

※ Shinjuku large-scale ad visual

In the currently available 'Stylist Shampoo & Treatment' Pokémon Special Design edition, the LIPPS brand icon—the "mirror"—is boldly featured on the front of the packaging, reflecting images of Pikachu and Eevee.

The upcoming large-scale advertisements will feature distinct art directions at two locations in Shinjuku and Shibuya. In Shibuya, a massive bottle will appear as if suddenly embedded into a building at one corner of Tokyo's iconic scramble crossing, creating a dramatic and powerful visual impact. Please pay close attention to the creative designs that highlight the unique appeal of each product package.

Overview of Large-Scale Ad Campaign

Shinjuku

※ Visual

Period: June 29, 2026 (Mon) – July 12, 2026 (Sun)

Location: Shinjuku Metro Super Premium Set (inside Metro Promenade, Tokyo Metro Shinjuku Station)

※ Please refrain from inquiring about this matter with station staff.

※ When viewing the advertisement, please pay attention to your safety and avoid obstructing traffic.

Shibuya

Period: June 29, 2026 (Mon) – July 5, 2026 (Sun)

Location: Shibuya Q2 Point (wall surface of MAGNET by SHIBUYA109)

※ Please refrain from inquiring about this matter with the commercial facility.

※ When viewing the advertisement, please pay attention to your safety and avoid obstructing traffic.

Product Overview: 'Stylist Shampoo & Treatment' Pokémon Special Design

Product Name: LIPPS Hair Stylist Shampoo <Design: Pikachu>

LIPPS Hair Stylist Treatment <Design: Eevee>

Capacity: 400ml / 400g

Fragrance: Salon Dream (Mandarin)

Price: ¥1,650 each (tax included)

Available at:

LIPPS hair salons, LIPPS official EC site, Amazon, Hands, Rakuten Market, ZOZOTOWN, Yahoo! Shopping, and drugstores nationwide

※ EC sites sell only in sets

※ Excluding certain stores

※ Limited quantity

【LIPPS Official EC Site Product Page】https://lipps-product.com/shop/products/F6-Q26G-NJWG

©Pokémon. ©Nintendo/Creatures Inc./GAME FREAK inc.

Pokémon, Pocket Monsters, and Pokémon are trademarks of Nintendo, Creatures, and Game Freak.

About the 'Stylist Series'

LIPPS develops high-quality products born from the salon operations of 'LIPPS hair,' a popular hair salon among Gen Z customers, with approximately 380,000 annual visitors (※1). The 'Stylist Series' was created with the concept of allowing users to experience at home the same pleasurable sensation and results of having one's hair washed at a salon. It helps achieve smooth, manageable, and beautifully conditioned 'urusara hair' that glides effortlessly through your fingers.

The series was conceptualized by top stylists at 'LIPPS hair.' The name reflects this professional origin, and the packaging design is inspired by salon mirrors.

About LIPPS

Founded in 1999, LIPPS is a men's beauty brand that enjoys overwhelming support from male customers in their teens and twenties, through its hair salons and salon-quality products. The 'LIPPS hair' salon chain has 36 locations nationwide (including partner salons) (※2), serving approximately 380,000 customers annually (※1). The company develops products that meticulously incorporate direct customer feedback and designer insights.

Boys, Be Beautiful!

For everyone living freely and happily.

Enjoying your true self

is the most beautiful thing of all.

【HP】https://lipps.co.jp

【EC】https://lipps-product.com

【Instagram】 https://www.instagram.com/lipps_mens

【X】 https://x.com/official_LIPPS

【TikTok】 https://www.tiktok.com/@lipps.tiktok_official

【YouTube】 https://www.youtube.com/user/hairmakeLIPPS

※1 Number of cumulative visitors during the period from September 1, 2024 to August 31, 2025

※2 As of June 29, 2026

FACT BOX

  • Source: PR TIMES
  • Category: 広告
  • Organizations: LIPPS / Pokémon