Popular Influencers Like Tokai Onair's Tetsuya and Kiiripu Get Bubbly! LIPPS 'Stylist Shampoo & Treatment'
LIPPS Co., Ltd. will launch a large-scale ad campaign for its 'Stylist Shampoo & Treatment' at Shinjuku Station starting May 4, 2026, featuring seven popular influencers including Tokai Onair's Tetsuya.
📋 Article Processing Timeline
- 📰 Published: April 24, 2026 at 20:00
- 🔍 Collected: April 24, 2026 at 11:31
- 🤖 AI Analyzed: April 25, 2026 at 01:42 (14h 10m after Collected)
LIPPS Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, CEO: Takamitsu Matoba, hereinafter 'LIPPS'), which engages in the planning and sales of men's cosmetics and hair salon franchise businesses, announces that it will display a large-scale advertisement for its 'Stylist Shampoo & Treatment' featuring seven popular influencers, including Tokai Onair's Tetsuya and Kirei Suzuki (Kiiripu). The ad will be exhibited at the Tokyo Metro Shinjuku Station Metro Promenade starting Monday, May 4, 2026 (Holiday). Through this advertisement, LIPPS expresses the 'magnificence of living coolly and true to oneself.'
*Image
The advertisement's message, 'YOUR STYLIST. Styling starts with shampoo.', focuses on the realization gained from daily salon work at 'LIPPS hair' that 'styling begins with building hair quality,' incorporating the importance of base styling.
Large Advertisement Overview
Period: May 4, 2026 (Mon/Holiday) to May 17, 2026 (Sun)
Location: Shinjuku Metro Super Premium Set (Inside Tokyo Metro Shinjuku Station Metro Promenade)
*Please refrain from making inquiries to station staff regarding this matter.
*When viewing this advertisement, please be mindful of safety and ensure you do not obstruct traffic.
About the Participating Influencers
This advertisement features seven popular influencers who are active in various fields while enjoying their authentic selves, including Tokai Onair's Tetsuya and Kirei Suzuki (Kiiripu), known for her appearance in Netflix's 'Love Deadline'. The 7 individuals, all with different characters and hairstyles, are boldly laid out on a part of the 'Stylist Shampoo & Treatment' product packaging as they shampoo their hair. The influencers display a realistic and somewhat different expression than usual, boldly reflected in the mirror which is the icon of the salon-originated brand LIPPS. Please pay attention to the creative expressed with impact.
© UUUM
Tokai Onair Tetsuya
Yan
RYOTA
Kirei Suzuki (Kiiripu)
©MargauxWorks Inc.
Mumeixxx
© UUUM
Nitro Bakudan
daichi_tokyo
What is 'Stylist Shampoo & Treatment'?
LIPPS rolls out high-quality items born from the salon work of 'LIPPS hair', a hair salon popular among Gen Z with approximately 380,000 visitors annually*1. Among them, the 'Stylist Shampoo & Treatment' was created with the concept of letting customers experience the comfort and finish of having their hair washed at the salon right in their own homes.
Conceived by top stylists at 'LIPPS hair'. The naming incorporates this fact, and the packaging is designed in the image of a salon mirror.
About LIPPS
Founded in 1999. A men's beauty brand that gathers overwhelming support from men in their teens and twenties with its hair salons and hair salon-quality products. The hair salon 'LIPPS hair' operates 36 stores nationwide (including partner salons)*2, with approximately 380,000 annual visitors*1. With products that apply the raw voices of customers and the ideas of designers down to the details, they always anticipate needs.
Boys, Be Beautiful!
To everyone who lives freely and happily.
Enjoying your true self is more beautiful than anything else.
[HP] https://lipps.co.jp
[EC] https://lipps-product.com
[Instagram] https://www.instagram.com/lipps_mens
[X] https://x.com/official_LIPPS
[TikTok] https://www.tiktok.com/@lipps.tiktok_official
[YouTube] https://www.youtube.com/user/hairmakeLIPPS
*1 Total number of visitors during the target period (September 1, 2024 - August 31, 2025)
*2 As of April 24, 2026
*Image
The advertisement's message, 'YOUR STYLIST. Styling starts with shampoo.', focuses on the realization gained from daily salon work at 'LIPPS hair' that 'styling begins with building hair quality,' incorporating the importance of base styling.
Large Advertisement Overview
Period: May 4, 2026 (Mon/Holiday) to May 17, 2026 (Sun)
Location: Shinjuku Metro Super Premium Set (Inside Tokyo Metro Shinjuku Station Metro Promenade)
*Please refrain from making inquiries to station staff regarding this matter.
*When viewing this advertisement, please be mindful of safety and ensure you do not obstruct traffic.
About the Participating Influencers
This advertisement features seven popular influencers who are active in various fields while enjoying their authentic selves, including Tokai Onair's Tetsuya and Kirei Suzuki (Kiiripu), known for her appearance in Netflix's 'Love Deadline'. The 7 individuals, all with different characters and hairstyles, are boldly laid out on a part of the 'Stylist Shampoo & Treatment' product packaging as they shampoo their hair. The influencers display a realistic and somewhat different expression than usual, boldly reflected in the mirror which is the icon of the salon-originated brand LIPPS. Please pay attention to the creative expressed with impact.
© UUUM
Tokai Onair Tetsuya
Yan
RYOTA
Kirei Suzuki (Kiiripu)
©MargauxWorks Inc.
Mumeixxx
© UUUM
Nitro Bakudan
daichi_tokyo
What is 'Stylist Shampoo & Treatment'?
LIPPS rolls out high-quality items born from the salon work of 'LIPPS hair', a hair salon popular among Gen Z with approximately 380,000 visitors annually*1. Among them, the 'Stylist Shampoo & Treatment' was created with the concept of letting customers experience the comfort and finish of having their hair washed at the salon right in their own homes.
Conceived by top stylists at 'LIPPS hair'. The naming incorporates this fact, and the packaging is designed in the image of a salon mirror.
About LIPPS
Founded in 1999. A men's beauty brand that gathers overwhelming support from men in their teens and twenties with its hair salons and hair salon-quality products. The hair salon 'LIPPS hair' operates 36 stores nationwide (including partner salons)*2, with approximately 380,000 annual visitors*1. With products that apply the raw voices of customers and the ideas of designers down to the details, they always anticipate needs.
Boys, Be Beautiful!
To everyone who lives freely and happily.
Enjoying your true self is more beautiful than anything else.
[HP] https://lipps.co.jp
[EC] https://lipps-product.com
[Instagram] https://www.instagram.com/lipps_mens
[X] https://x.com/official_LIPPS
[TikTok] https://www.tiktok.com/@lipps.tiktok_official
[YouTube] https://www.youtube.com/user/hairmakeLIPPS
*1 Total number of visitors during the target period (September 1, 2024 - August 31, 2025)
*2 As of April 24, 2026