Supporting Everyone's "Coolness" with Men's Beauty! The Challenge of a Salon-Born Brand
LIPPS announces its dream to support "coolness" in men's beauty.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 09:00
- 🔍 Collected: April 1, 2026 at 01:00
- 🤖 AI Analyzed: April 6, 2026 at 16:02 (135h 1m after Collected)
We are participating in April Dream, an initiative to share dreams on April 1st. This press release is the dream of "LIPPS".
Lipps Inc. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Takamitsu Matoba; hereinafter "LIPPS"), which plans and sells men's cosmetics and operates a hair salon franchise business, has been creating the culture of men's hair by continuously proposing the next mainstream styling for a quarter of a century. Through daily salon work and products that respond to real needs, we draw out the coolness within our customers, giving form to their aspirations and encouraging them to enjoy themselves as they are. LIPPS will continue to take on challenges to support everyone's "coolness" through men's beauty.
Background for Fulfilling Our Dream
In recent years, we have felt that society is becoming more diverse, and things are less often measured by standards like "because you're a man" or "because you're a woman," with a greater focus on individual personality. In addition, while interest in men's beauty is growing and more people are starting new challenges, many are hesitant to take that first step.
We have set forth this dream with the wish to be a men's beauty brand that can encourage people to be cool and enjoy themselves as they are, regardless of gender.
Enjoying Yourself As You Are Is the Most Beautiful Thing.
Lipps Inc. is a company that plans and sells men's cosmetic products such as hair care, styling agents, and skincare, and also operates a hair salon franchise business. Since opening our original hair salon in 1999, we have been a frontrunner in men's beauty, proposing unique styling and creating trends.
Every day, as we face our customers in the mirror, what we strongly feel is that everyone is cool. This is not just about appearance, but also about their inner selves and their way of life, and we believe our mission is to support them with our refined skills and sensibility. With this sentiment, we have established "Boys, Be Beautiful!" as our philosophy.
Boys refers to everyone, regardless of age or gender, and Be Beautiful! is a wholehearted affirmation that enjoying yourself as you are, living with good taste, freedom, and happiness, is the most beautiful thing! It's okay to be yourself! Along with the beautiful flow of a world that recognizes each other, LIPPS will pursue all its actions with this sentiment.
LIPPS's Specific Initiatives to Fulfill Our Dream
Drawing Out Each Person's "Coolness" with the Techniques of the Hair Salon "LIPPS hair"
The concept is "Let's get cool." Leveraging the men's hair culture we've built since our founding, we incorporate trends while valuing each customer's individuality, maximizing their coolness with techniques and a sense of "fitting" them.
"Let's get cool."
Everyone is cool. Truly.
They're just hiding it.
Making it look good is the essence of styling, I believe.
When you get cool, your back straightens. Your voice, your expression, turn forward.
Let's get cool.
That's where the real you is.
Developing Products that Fulfill Real Needs and "Coolness"
We offer high-quality items such as hair care, waxes, and men's cosmetics born from salon work. Our products, backed by the brand's trust built on creating trends for men's hair in their teens and twenties, and our strength in "styling power" that can provide everything from hair to makeup, are well-received for allowing customers to enjoy salon-quality styling at home.
Hair Wax Series
Stylist Shampoo & Treatment
Face Styling Wash & Toner
Men's Cosmetic Brand LIPPS BOY
About LIPPS
Founded in 1999. A men's beauty brand that has gained overwhelming support from men in their teens and twenties with its hair salons and salon-quality products. "LIPPS hair" has 36 salons nationwide (including partner salons) (*1), with approximately 400,000 customer visits annually (*2). The products, which incorporate customer feedback and designer ideas down to the finest details, are always ahead of the needs.
Boys, Be Beautiful!
To everyone living freely and happily.
Enjoying yourself as you are is
the most beautiful thing.
【HP】 http://lipps.co.jp/
【EC】 https://lipps-product.com/
【Instagram】 https://www.instagram.com/lipps_mensbeauty/
【X】 https://x.com/official_LIPPS
【TikTok】 https://www.tiktok.com/@lipps.tiktok_official
【YouTube】 https://www.youtube.com/user/hairmakeLIPPS
*1 As of March 6, 2026
*2 LIPPS hair POS results for 2024 (our survey)
FAQ
What is LIPPS's dream?
LIPPS dreams of becoming a brand that supports everyone's "coolness" through men's beauty and encourages them to enjoy themselves as they are.
Why do you advocate "Boys, Be Beautiful!"?
It is based on the idea that it is most beautiful for everyone, regardless of age or gender, to live freely, happily, and true to themselves. We aim for a world where everyone is accepted.
What kind of services does LIPPS hair offer?
With the concept "Let's get cool.," we offer hairstyles that maximize coolness by valuing each customer's individuality and using techniques and a sense of "fitting" them, while incorporating trends.
What are the features of LIPPS products?
We offer high-quality items such as hair care, styling agents, and men's cosmetics born from salon work that meet real needs. They are well-received for allowing customers to enjoy salon-quality styling at home.