Lion's "Look Plus Bathtub Cleansing Silver Ion Plus" Improved and Relaunched with New Mirror Water Stain Prevention Function

Lion Corporation (President and Representative Director, CEO: Masayuki Takemori) will release an improved version of "Look Plus Bathtub Cleansing Silver Ion Plus," which proposes a "no-scrub" cleaning habit for bathrooms, with the addition of a new "water stain prevention (※1)" function for mirrors. The improved product will be launched nationwide in August 2026.

- Improved and relaunched "Look Plus Bathtub Cleansing Silver Ion Plus" with added "water stain prevention (※1)" function for mirrors.

- Contains silver ions for "disinfection (※2)." Also offers "pink stain prevention (※1)," "floor mold prevention (※2)," and "drainage port deodorization (※2)."

- Simply spray on the bathtub, wait 60 seconds, and rinse off for a no-scrub clean.

※1 Spray and rinse with water after 60 seconds.

※2 Spray, wait 5 minutes, and rinse. Does not remove all bacteria.

1. Rationale for Launch

Since the launch of "Look Plus Bathtub Cleansing" in 2018, the bathroom cleanser market has continued to grow for eight consecutive years, and the current market is 1.5 times its size at that time. Furthermore, as the need to "clean as easily as possible" increases, the number of people purchasing cleansers that can wash bathtubs without scrubbing is expected to approximately double by 2025 compared to 2019 (※3).

Our research on cleaning frequency by bathroom area revealed that bathtubs are cleaned 4.6 times per week, while other areas such as the "floor (3.4 times per week)" and "mirror (3.3 times per week)" are also cleaned frequently (※4). These results suggest that cleaning the entire bathroom is a significant household chore burden.

Therefore, we are relaunching "Look Plus Bathtub Cleansing Silver Ion Plus" with the improved "water stain prevention (※1)" function for mirrors, which are cleaned frequently. Since its launch, this product has reduced the burden of scrubbing bathtubs. With this improvement, it will now be possible to care for the entire bathroom, including mirrors, further lightening the load of daily cleaning.

※3 Calculated by our company based on Intage SCI Bathroom Cleanser Market Purchase Rate Data 2025, for products that claim "no-scrub cleaning."

※4 n=3,000 married women, web survey (December 2025), conducted by our company.

2. Launch Date and Region

"Look Plus Bathtub Cleansing Silver Ion Plus Unscented Type" (※5)

August 5, 2026 (Wed) Nationwide

"Look Plus Bathtub Cleansing Silver Ion Plus Herbal Green Scent" (※5)

"Look Plus Bathtub Cleansing Silver Ion Plus Squash Citrus Scent" (※5)

August 26, 2026 (Wed) Nationwide

※5 Main product, natural transition in August 2026.

3. Product Name, Volume, and Price

Product Name

Volume

Retail Price (¥)

Look Plus Bathtub Cleansing Silver Ion Plus Herbal Green Scent Main Product

500ml

Open Price

Look Plus Bathtub Cleansing Silver Ion Plus Herbal Green Scent Large Refill

700ml

Open Price

Look Plus Bathtub Cleansing Silver Ion Plus Herbal Green Scent Extra Large Refill

1000ml

Open Price

Look Plus Bathtub Cleansing Silver Ion Plus Unscented Type Main Product

500ml

Open Price

Look Plus Bathtub Cleansing Silver Ion Plus Unscented Type Large Refill

700ml

Open Price

Look Plus Bathtub Cleansing Silver Ion Plus Unscented Type Extra Large Refill

1000ml

Open Price

Look Plus Bathtub Cleansing Silver Ion Plus Squash Citrus Scent Main Product

500ml

Open Price

Look Plus Bathtub Cleansing Silver Ion Plus Squash Citrus Scent Large Refill

700ml

Open Price

Look Plus Bathtub Cleansing Silver Ion Plus Squash Citrus Scent Extra Large Refill

1000ml

Open Price

4. Product Features

(1) Prevents "water stains (※1)" on mirrors without scrubbing.

Mirror "water stains" occur when water droplets remain on the mirror and dry. The improved product makes the mirror surface hydrophilic, allowing water to spread evenly and flow off, thus preventing the formation of water stains.

Test conditions: A water stain adhesion test simulating one week of bathing was conducted on mirrors sprayed with "Look Plus Bathtub Cleansing Silver Ion Plus" and untreated mirrors.

(2) Handles various bathroom cleaning tasks with one bottle. In addition to no-scrub bathtub cleaning, it provides "disinfection (※2)" with silver ions. It also offers "pink stain prevention (※1)," "floor mold prevention (※2)," and "drainage port deodorization (※2)."

(3) Simply spray on the bathtub and rinse after 60 seconds. Spreads evenly over the entire bathtub. One push sprays mist over approximately a 1m width, allowing the cleanser to spread evenly over the entire bathtub. Simply rinse with a shower to easily remove dirt.

5. "Look Plus Bathtub Cleansing" Series Product Lineup

To coincide with the improved and newly launched "Silver Ion Plus," the package design for "HARD Cleansing" will also be renewed to convey its strong cleaning power that can remove stubborn stains without scrubbing, using only the water pressure from the shower.

"Look Plus Bathtub Cleansing HARD Cleansing" (※5)

August 5, 2026 (Wed) Nationwide

※5 Main product, natural transition in August 2026.

The red frame indicates the improved new product in this release.

"Look Plus" Brand Site

Beautiful without effort ♪

https://look.lion.co.jp/