Limited Release of Fabric Softener 'Soflan Premium Deodorant Sweat Odor Block Cool Mint Scent'
Lion Corporation will release 'Soflan Premium Deodorant Sweat Odor Block Cool Mint Scent' in limited quantities from May 29, 2026, as a countermeasure for summer sweat odor. It prevents odors with a unique deodorizing technology and provides a cool, refreshing scent.
📋 Article Processing Timeline
- 📰 Published: May 15, 2026 at 20:00
- 🔍 Collected: May 15, 2026 at 11:32
- 🤖 AI Analyzed: May 15, 2026 at 13:38 (2h 6m after Collected)
Lion Corporation (Representative Director and President Executive Officer: Yukiyuki Takemori) will launch a new, limited quantity product, 'Soflan Premium Deodorant Sweat Odor Block Cool Mint Scent,' nationwide from May 29, 2026 (Friday). This fabric softener from the 'Soflan Premium Deodorant Sweat Odor Block' line prevents clothes from smelling even with summer sweat (*1) and offers a cool, refreshing scent.
(*1) Does not suppress all odors.
- Limited quantity new release of 'Soflan Premium Deodorant Sweat Odor Block Cool Mint Scent'
- Deep Block Technology, where deodorizing ingredients adhere deep into the fibers, prevents sweat-soaked clothes from smelling for 24 hours (*1)
- Enjoy a cool and refreshing 'Cool Mint Scent'
1. Aim of the Launch
Due to the effects of recent global warming, domestic average temperatures have been rising顕著に since 2020, and the need for 'sweat odor management' and 'comfort' in summer has been increasing. In our research, 'sweat odor' was a high concern for clothing odors at 61% (*2), and there is strong dissatisfaction with 'odor from clothes that have absorbed sweat over time,' such as 'when washing laundry,' 'when taking off clothes worn for a day,' and 'when laundry piles up' (*3). Furthermore, it is predicted that temperatures will be high nationwide this summer as well, with an increase in extremely hot days.
Therefore, we are launching the limited quantity 'Soflan Premium Deodorant Sweat Odor Block Cool Mint Scent,' which retains the sweat odor deodorizing function of 'Soflan Premium Deodorant Sweat Odor Block' while allowing you to enjoy a cool and refreshing scent.
(*2) n=7,885, WEB survey (March 2025), our research
(*3) n=1,000, WEB survey (December 2024), our research
2. Launch Date and Region: May 29, 2026 (Friday), Nationwide
3. Product Name, Capacity, and Price
Product Name
Capacity
Retail Price (JPY)
Soflan Premium Deodorant Cool Mint Scent
Main body: 400ml
Refill: 730ml
Open Price
4. Product Features
(1) Cool and refreshing 'Cool Mint Scent'
A refreshing herbal floral scent with accents of fresh mint and wintergreen.
A refreshing impression continues even after commuting, school, or sports scenes where you tend to sweat.
(2) Prevents sweat-soaked clothes from smelling for 24 hours (*1)
Adopts Deep Block Technology where deodorizing ingredients adhere deep into the fibers.
You won't have to worry about the odor that returns while wearing clothes for a day, or the smell of laundry left in the laundry basket.
(3) Also prevents musty odors from indoor drying and body odors on clothes
(4) 'Antibacterial effect for indoor drying' (*4) suppresses the generation of unpleasant odors during indoor drying
(*4) Does not suppress the growth of all bacteria.
(5) 'Quick-drying effect' (*5) for faster drying even when drying indoors
(*5) Comparison with when no fabric softener is used (under indoor drying conditions)
(6) 'Anti-static effect' also prevents pollen adhesion
(7) Prevents cigarette smoke odors from adhering to clothes
(8) Plant-derived softening ingredients soften each fiber (can also be used for baby clothes)
(9) Contains natural aroma oils
(10) Environmentally friendly main container
The main bottle is environmentally friendly, using about 60% recycled plastic.
(*1) Does not suppress all odors.
- Limited quantity new release of 'Soflan Premium Deodorant Sweat Odor Block Cool Mint Scent'
- Deep Block Technology, where deodorizing ingredients adhere deep into the fibers, prevents sweat-soaked clothes from smelling for 24 hours (*1)
- Enjoy a cool and refreshing 'Cool Mint Scent'
1. Aim of the Launch
Due to the effects of recent global warming, domestic average temperatures have been rising顕著に since 2020, and the need for 'sweat odor management' and 'comfort' in summer has been increasing. In our research, 'sweat odor' was a high concern for clothing odors at 61% (*2), and there is strong dissatisfaction with 'odor from clothes that have absorbed sweat over time,' such as 'when washing laundry,' 'when taking off clothes worn for a day,' and 'when laundry piles up' (*3). Furthermore, it is predicted that temperatures will be high nationwide this summer as well, with an increase in extremely hot days.
Therefore, we are launching the limited quantity 'Soflan Premium Deodorant Sweat Odor Block Cool Mint Scent,' which retains the sweat odor deodorizing function of 'Soflan Premium Deodorant Sweat Odor Block' while allowing you to enjoy a cool and refreshing scent.
(*2) n=7,885, WEB survey (March 2025), our research
(*3) n=1,000, WEB survey (December 2024), our research
2. Launch Date and Region: May 29, 2026 (Friday), Nationwide
3. Product Name, Capacity, and Price
Product Name
Capacity
Retail Price (JPY)
Soflan Premium Deodorant Cool Mint Scent
Main body: 400ml
Refill: 730ml
Open Price
4. Product Features
(1) Cool and refreshing 'Cool Mint Scent'
A refreshing herbal floral scent with accents of fresh mint and wintergreen.
A refreshing impression continues even after commuting, school, or sports scenes where you tend to sweat.
(2) Prevents sweat-soaked clothes from smelling for 24 hours (*1)
Adopts Deep Block Technology where deodorizing ingredients adhere deep into the fibers.
You won't have to worry about the odor that returns while wearing clothes for a day, or the smell of laundry left in the laundry basket.
(3) Also prevents musty odors from indoor drying and body odors on clothes
(4) 'Antibacterial effect for indoor drying' (*4) suppresses the generation of unpleasant odors during indoor drying
(*4) Does not suppress the growth of all bacteria.
(5) 'Quick-drying effect' (*5) for faster drying even when drying indoors
(*5) Comparison with when no fabric softener is used (under indoor drying conditions)
(6) 'Anti-static effect' also prevents pollen adhesion
(7) Prevents cigarette smoke odors from adhering to clothes
(8) Plant-derived softening ingredients soften each fiber (can also be used for baby clothes)
(9) Contains natural aroma oils
(10) Environmentally friendly main container
The main bottle is environmentally friendly, using about 60% recycled plastic.