Lion x Chibi Maruko-chan "Daily Floss Starts Now!" Limited Web Video Released! Campaign to Win Newly Drawn Goods Kicks Off on May 1st (Friday)!

Lion Corporation (Headquarters: Taito-ku, Tokyo; hereinafter "Lion") will launch the "Daily Floss Starts Now!" campaign, a collaboration between Lion's oral care products and "Chibi Maruko-chan," starting Friday, May 1, 2026.

A video featuring Maruko-chan and the Sakura family learning about the importance of flossing from a dental hygienist will be released on YouTube and X (formerly Twitter), along with an X (formerly Twitter) follow & repost campaign where participants can win original prizes.

Furthermore, a campaign to win newly drawn design goods with eligible product purchases will also be implemented! A total of 1,200 winners will be selected by lottery from applicants who purchase 300 yen (tax included) or more to receive a newly drawn design QUO card (1,000 yen value), or 800 yen (tax included) or more to receive a newly drawn design pair set of bowls and chopstick rests, along with a gourmet catalog gift (5,000 yen value). Lidea*1 will also feature original Chibi Maruko-chan articles.

Please visit the Lion x Chibi Maruko-chan campaign website for more details. https://lidea.today/campaign/lion_chibimarukochan2605/index

*1 Lidea: A word combining "Lion" and "idea," it is a lifestyle information web media operated by Lion Corporation. It delivers experiences that are "useful," "enjoyable," and "deepening" to enrich your daily life. About Lidea | Lidea by LION

"The Sakura Family Starts Flossing" Episode / Special Anime / 90 seconds / Lion / YouTube>

X (formerly Twitter) Follow & Repost Campaign

A video featuring Maruko-chan and the Sakura family learning about the importance of flossing from a dental hygienist will be released on YouTube and X (formerly Twitter), along with an X (formerly Twitter) follow & repost campaign! The follow & repost campaign offers a chance to win one of three types of newly drawn design toothbrushes & floss stands and a QUO card (10,000 yen value).

Campaign to Win Prizes with Eligible Product Purchases

A campaign to win newly drawn design goods with eligible product purchases will also be implemented! A total of 1,200 winners will be selected by lottery from applicants who purchase 300 yen (tax included) or more to receive a newly drawn design QUO card (1,000 yen value), or 800 yen (tax included) or more to receive a newly drawn design pair set of bowls and chopstick rests, along with a gourmet catalog gift (5,000 yen value).

Furthermore, if you apply with a receipt for purchasing Lion dental products, your chances of winning will be 5 times higher.

About the Sakura Family x Dental Hygienist Dialogue Content

It is said that toothbrushes alone can only remove 60%*2 of the dirt between teeth. *2 Source: Yamamoto et al. Journal of Japanese Society of Periodontology 1975

This is a fun story where the Sakura family learns from a Lion dental hygienist that dirt often remains between teeth with just a toothbrush, and how flossing can help. <Lidea (URL): https://lidea.today/articles/004251> Dental Floss x Dental Hygienist Article (Published Friday, May 1, 10:00)

About Lion's "Oral Item Navi"

A new Oral Item Navi in collaboration with Chibi Maruko-chan has been prepared. You can find out your personality type and recommended oral care products. <Oral Item Navi Site URL> https://lidea.today/shindan/oralitemnavi_2026

[Lion x Chibi Maruko-chan Daily Floss Starts Now! Campaign Office] Email address: lion_chibimarukochan_2605@webcamp.jp Phone number: 0120-900-279 *Please be careful not to dial the wrong number. Reception period: May 1, 2026 (Friday) - August 31, 2026 (Monday) (Excluding Saturdays, Sundays, national holidays, and summer vacation period: August 10, 2026 (Monday) - August 14, 2026 (Friday)) Reception hours: 10:00 - 17:00

©Sakura Production/Nippon Animation

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