Kirei Kirei Medicated Hand Conditioning Soap, Yuzu & White Tea Scent for a Soothing Heart, New Release

Lion Corporation (Representative Director and President Executive Officer: Masayuki Takemori) will be launching 'Kirei Kirei Medicated Hand Conditioning Soap, Yuzu & White Tea Scent for a Soothing Heart' on April 20, 2026 (Monday), at select retailers* as a先行発売 (pre-release). This new product features a gentle woody and musk scent, reminiscent of yuzu and white tea, designed to bring a sense of calm to the heart, and is part of the 'Kirei Kirei Medicated Hand Conditioning Soap' series, which provides germicidal and cleansing effects while leading to soft hands with its moisturizing veil formula.

*Stores of Matsumotokiyoshi Group and Cocokarafine Group nationwide (excluding some stores) and Matsukiyo Cocokara Online Store

・New release of 'Kirei Kirei Medicated Hand Conditioning Soap, Yuzu & White Tea Scent for a Soothing Heart'

・A blend of fresh yuzu and natural woody notes, centered around "white tea" which leads the tea boom, creating a "scent that gently soothes the heart even on busy days"

・Thoroughly sterilizes and protects hands from germs, while a moisturizing veil remains on the skin even after washing

1. Aim of the Launch

Since its launch in 2020, 'Kirei Kirei Medicated Hand Conditioning Soap' has been well-received by those who want to thoroughly remove dirt but are concerned about dry hands, those who want to enjoy a "pleasant scent" during handwashing, and those who seek a "design that blends into daily life" even in hand soap. For such people who "want to choose what is comfortable for themselves" and "value the present," we propose a new white tea-based scented hand soap.

In addition to the conventional 'Gentle Soap Scent' and 'Warm Sunlight Scent Citrus & Lavender,' we will support handwashing to become a fun and positive habit with a lineup of three scents.

2. Release Date and Region: April 20, 2026 (Monday) Pre-release at select retailers nationwide*

*Stores of Matsumotokiyoshi Group and Cocokarafine Group nationwide (excluding some stores) and Matsukiyo Cocokara Online Store

3. Product Name, Volume, Price

Product Name

Volume

Retail Price (Ref.)

Kirei Kirei Medicated Hand Conditioning Soap

Yuzu & White Tea Scent for a Soothing Heart

(Quasi-drug) Main unit

Sales name: Kirei Kirei Medicated Hand Conditioning Soap d

400ml

Open Price

Kirei Kirei Medicated Hand Conditioning Soap

Yuzu & White Tea Scent for a Soothing Heart

(Quasi-drug) Refill

Sales name: Kirei Kirei Medicated Hand Conditioning Soap d

360ml

Open Price

Kirei Kirei Medicated Hand Conditioning Soap Yuzu & White Tea Scent for a Soothing Heart

4. Product Features

(1) Refreshing and calming scent and stylish design that blends with interiors

It has a pleasant scent that gently envelops you with a soft woody and musk feel, reminiscent of yuzu and white tea, bringing a sense of calm to the heart. The bottle adopts a refreshing green-gray color that easily blends into any space.

(2) Contains bactericidal ingredients for thorough sterilization and disinfection of germs

Contains the bactericidal ingredient IPMP (Isopropylmethylphenol) to thoroughly sterilize and disinfect germs on the hands.

(3) "Moisturizing Veil" formula to protect hands

When rinsed, the soap components and the moisturizing ingredient, cationic polymer, change into a form (moisturizing ingredient complex) that is easily adsorbed by the skin. This "moisturizing veil," which is a moisturizing ingredient complex, adheres to the skin after handwashing. By thoroughly sterilizing and cleansing while retaining moisture after handwashing, it leads to soft and moisturized hands.

【Image Diagram】

(4) Fine foam

Catches dirt thoroughly and removes it completely.

(5) Adopts an "antibacterial pump head" that prevents germ proliferation

Maintains a state that prevents germ proliferation for a long time.

(Not effective against all germs. Please keep the pump head clean)

5. Product Lineup

From left:

Kirei Kirei Medicated Hand Conditioning Soap Gentle Soap Scent

Main unit 450ml / Refill 400ml / Large refill 700ml

Kirei Kirei Medicated Hand Conditioning Soap Warm Sunlight Scent Citrus & Lavender

Main unit 450ml / Refill 400ml / Large refill 700ml

Kirei Kirei Medicated Hand Conditioning Soap Yuzu & White Tea Scent for a Soothing Heart

Main unit 400ml / Refill 360ml

The red box indicates the new product in this release.

'Kirei Kirei Brand Site'

https://kireikirei.lion.co.jp/