Breaking the 'Digitalization Only' Barrier in DX! Linpress to Host Practical 'Design Thinking Training' to Drive Customer-Centric Value Creation
Linpress will host a one-day 'Design Thinking Training' on June 5, 2026, for DX promotion departments. The program aims to foster talent capable of overcoming DX barriers by shifting focus from functional to semantic value.
📋 Article Processing Timeline
- 📰 Published: May 19, 2026 at 21:10
- 🔍 Collected: May 19, 2026 at 12:31
- 🤖 AI Analyzed: May 20, 2026 at 09:29 (20h 57m after Collected)
Linpress, a provider of DX talent development training for corporations, is launching an introductory 'Design Thinking Training' for managers and staff in DX promotion and IT departments of large enterprises.
In recent years, many companies have started DX initiatives, yet they often face the 'DX wall,' where progress remains limited to the introduction of digital technologies (digitization) without leading to business model transformation or new value creation. The 'DX Promotion Skill Standards' established by METI and IPA also emphasize the role of a 'designer' who integrates business and customer perspectives.
To overcome this wall, Linpress believes it is essential to shift from pursuing 'functional value' to discovering 'semantic value' that users seek. This program is designed to facilitate that transition.
■ Outline
Course Name: 1-Day Lecture + Workshop 'Design Thinking Training'
Target: Those seeking inspiration for new business/service development and skills for DX ideation.
Date: June 5, 2026 (Fri), 10:00 - 17:30
Fee: 66,000 JPY (incl. tax) per person
Venue: Bridge Pier Hatchobori, 1F, 4-8-1 Hatchobori, Chuo-ku, Tokyo
■ Key Features
1. B2B-specific perspective on discovering 'semantic value.'
2. Practical workshop experiencing five processes in one day.
3. Design of 'correct questions' using the 'How Might We?' framework.
Case studies include Zenrin Co., Ltd. and Yamae Group Holdings Co., Ltd.
In recent years, many companies have started DX initiatives, yet they often face the 'DX wall,' where progress remains limited to the introduction of digital technologies (digitization) without leading to business model transformation or new value creation. The 'DX Promotion Skill Standards' established by METI and IPA also emphasize the role of a 'designer' who integrates business and customer perspectives.
To overcome this wall, Linpress believes it is essential to shift from pursuing 'functional value' to discovering 'semantic value' that users seek. This program is designed to facilitate that transition.
■ Outline
Course Name: 1-Day Lecture + Workshop 'Design Thinking Training'
Target: Those seeking inspiration for new business/service development and skills for DX ideation.
Date: June 5, 2026 (Fri), 10:00 - 17:30
Fee: 66,000 JPY (incl. tax) per person
Venue: Bridge Pier Hatchobori, 1F, 4-8-1 Hatchobori, Chuo-ku, Tokyo
■ Key Features
1. B2B-specific perspective on discovering 'semantic value.'
2. Practical workshop experiencing five processes in one day.
3. Design of 'correct questions' using the 'How Might We?' framework.
Case studies include Zenrin Co., Ltd. and Yamae Group Holdings Co., Ltd.
FAQ
What can I gain from this training?
You will experience the entire process from empathy to idea generation and master the problem-setting skills essential for DX in one day.
Who is the target audience?
It is designed for DX leaders, IT department managers, and new business planning staff in large companies.
Why is 'semantic value' important?
Because in modern markets where product differentiation is difficult, the semantic value of user experience becomes the source of competitiveness.