We want to eliminate the "unseen risks" of cosmetic surgery – Staff undergo double jaw surgery themselves to achieve transparent medical care
LINO Clinic Higashi-Ginza is addressing the increasing cosmetic surgery troubles and lack of transparency by having a staff member undergo double jaw surgery and publicly documenting the process. This initiative aims to deepen patient understanding through real-life experience, moving beyond one-sided information dissemination from medical institutions.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 23:00
- 🔍 Collected: April 1, 2026 at 16:47
- 🤖 AI Analyzed: April 21, 2026 at 20:06 (483h 18m after Collected)
Our company endorses April Dream, an initiative to make April 1st a day for sharing dreams. This press release represents the dream of "LINO Clinic Higashi-Ginza."
## Increasing Cosmetic Surgery Troubles and Challenges in the Cosmetic Surgery Industry
In recent years, cosmetic medicine has become a familiar option for many people. On the other hand, consultations regarding post-procedure troubles and re-operations are increasing, raising societal questions about safety and information transparency.
In fact, the Consumer Affairs Agency and the National Consumer Affairs Center of Japan continuously receive consultations regarding cosmetic medicine, with reports of "dissatisfaction with post-operative results," "insufficient explanation," and "anxiety about post-operative care."
Furthermore, there are cases where infections or complications occur after procedures performed overseas, leading to difficult situations where appropriate support cannot be found in Japan. Our clinic has also received multiple consultations regarding troubles after so-called Korean surgeries, once again highlighting the importance of a robust post-operative follow-up system.
Moreover, the so-called "Naomi problem," where inexperienced doctors engage in cosmetic medicine, is also pointed out as a structural issue in the industry. Against this backdrop, more careful discussion is required regarding the quality of medical care and the way information is provided.
## "Unseen Risks" and Information Gaps in Double Jaw Surgery and Bone Contouring
One of the major challenges in cosmetic medicine is the "information gap" between patients and medical providers. In highly advanced surgical procedures such as bone contouring and double jaw surgery, it is difficult to fully understand the risks and limitations before the operation, creating a structure where "unseen risks" are easily generated.
- What kind of surgery will be performed?
- How much swelling and downtime will there be after the surgery?
- What are the possible complications and risks?
- Is there a discrepancy between the doctor's and the patient's image of the post-operative result?
- How much change can be expected, and what are the limits?
- What kind of support can be received if troubles occur after the surgery?
- What is the system for post-operative visits and follow-up?
If this information is not sufficiently shared, patients will make decisions based on incomplete information. As a result, problems such as discrepancies with the post-operative image and re-operations are not uncommon.
## Publicizing Real Experience with Double Jaw Surgery | Reasons for Staff Undergoing Surgery Themselves
To address these challenges, LINO Clinic Higashi-Ginza has launched a project to enhance the transparency of cosmetic medicine by having a staff member undergo double jaw surgery themselves and publicly documenting the process.
This project aims to deepen patient understanding through "information disclosure based on real experience," rather than one-sided information dissemination from medical institutions.
Hana, who underwent double jaw surgery at the clinic this time.
## Increasing Cosmetic Surgery Troubles and Challenges in the Cosmetic Surgery Industry
In recent years, cosmetic medicine has become a familiar option for many people. On the other hand, consultations regarding post-procedure troubles and re-operations are increasing, raising societal questions about safety and information transparency.
In fact, the Consumer Affairs Agency and the National Consumer Affairs Center of Japan continuously receive consultations regarding cosmetic medicine, with reports of "dissatisfaction with post-operative results," "insufficient explanation," and "anxiety about post-operative care."
Furthermore, there are cases where infections or complications occur after procedures performed overseas, leading to difficult situations where appropriate support cannot be found in Japan. Our clinic has also received multiple consultations regarding troubles after so-called Korean surgeries, once again highlighting the importance of a robust post-operative follow-up system.
Moreover, the so-called "Naomi problem," where inexperienced doctors engage in cosmetic medicine, is also pointed out as a structural issue in the industry. Against this backdrop, more careful discussion is required regarding the quality of medical care and the way information is provided.
## "Unseen Risks" and Information Gaps in Double Jaw Surgery and Bone Contouring
One of the major challenges in cosmetic medicine is the "information gap" between patients and medical providers. In highly advanced surgical procedures such as bone contouring and double jaw surgery, it is difficult to fully understand the risks and limitations before the operation, creating a structure where "unseen risks" are easily generated.
- What kind of surgery will be performed?
- How much swelling and downtime will there be after the surgery?
- What are the possible complications and risks?
- Is there a discrepancy between the doctor's and the patient's image of the post-operative result?
- How much change can be expected, and what are the limits?
- What kind of support can be received if troubles occur after the surgery?
- What is the system for post-operative visits and follow-up?
If this information is not sufficiently shared, patients will make decisions based on incomplete information. As a result, problems such as discrepancies with the post-operative image and re-operations are not uncommon.
## Publicizing Real Experience with Double Jaw Surgery | Reasons for Staff Undergoing Surgery Themselves
To address these challenges, LINO Clinic Higashi-Ginza has launched a project to enhance the transparency of cosmetic medicine by having a staff member undergo double jaw surgery themselves and publicly documenting the process.
This project aims to deepen patient understanding through "information disclosure based on real experience," rather than one-sided information dissemination from medical institutions.
Hana, who underwent double jaw surgery at the clinic this time.