Making "Thank you for being born" a Japanese Culture.
Another sky Inc., operating the newborn photo rental shop "Link to," aims to establish newborn photography as a Japanese culture, creating opportunities to express "Thank you for being born." They propose a new photography style for postpartum families to celebrate the birth of their baby and deepen family bonds.
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- 📰 Published: April 1, 2026 at 23:00
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Our company endorses April Dream, which aims to make April 1st a day to express dreams. This press release is the dream of "Link to."
Another sky Inc. (Headquarters: Toyonaka City, Osaka; Representative Director: Hiromi Miyakawa), which operates the newborn photo rental shop "Link to," proposes a new form of newborn photography that allows families to take photos at home at their own pace with their baby.
Our dream is to not let newborn photography end as a mere trend or special commemorative photoshoot, but to make it more naturally rooted in Japan as a culture that celebrates the beginning of a family. We aim to create a society where, even amidst the busy postpartum days, families can preserve the joy of welcoming a baby and the feeling of becoming a family.
## Towards a society where connecting the beginning of family to the future is commonplace
Childbirth is a life event that brings irreplaceable joy but also significant physical and mental changes. In today's increasingly nuclear families, it is not uncommon for couples to navigate their first pregnancy, childbirth, and childcare by trial and error alone. While social media is overflowing with information, knowing the information and the pace at which one's feelings can be organized do not always align.
Even though it should be joyful, there's no余裕 (leeway). Even though it should be happy, there's also great anxiety. We feel that amidst such postpartum days, there is less and less room to return to the origin of "This child was born to me."
That is why Link to wants to promote newborn photography, taken immediately after childbirth, not just as "photos to show," but as a time to accept and celebrate the beginning of a family.
Our dream is to create an opportunity for families welcoming a baby to organize their feelings and confirm each other's presence. To that end, we hope that newborn photography will become more naturally rooted in Japan as a culture that preserves "Thank you for being born."
## To spread newborn photography in Japan
Another sky Inc. (Headquarters: Toyonaka City, Osaka; Representative Director: Hiromi Miyakawa), which operates the newborn photo rental shop "Link to," proposes a new form of newborn photography that allows families to take photos at home at their own pace with their baby.
Our dream is to not let newborn photography end as a mere trend or special commemorative photoshoot, but to make it more naturally rooted in Japan as a culture that celebrates the beginning of a family. We aim to create a society where, even amidst the busy postpartum days, families can preserve the joy of welcoming a baby and the feeling of becoming a family.
## Towards a society where connecting the beginning of family to the future is commonplace
Childbirth is a life event that brings irreplaceable joy but also significant physical and mental changes. In today's increasingly nuclear families, it is not uncommon for couples to navigate their first pregnancy, childbirth, and childcare by trial and error alone. While social media is overflowing with information, knowing the information and the pace at which one's feelings can be organized do not always align.
Even though it should be joyful, there's no余裕 (leeway). Even though it should be happy, there's also great anxiety. We feel that amidst such postpartum days, there is less and less room to return to the origin of "This child was born to me."
That is why Link to wants to promote newborn photography, taken immediately after childbirth, not just as "photos to show," but as a time to accept and celebrate the beginning of a family.
Our dream is to create an opportunity for families welcoming a baby to organize their feelings and confirm each other's presence. To that end, we hope that newborn photography will become more naturally rooted in Japan as a culture that preserves "Thank you for being born."
## To spread newborn photography in Japan