LinkedIn Launches In-Stream Ad Solution "BrandLink" in Japan, Supporting Large-Scale Reach to Targets Centered on Trust
LinkedIn has launched its in-stream ad solution 'BrandLink' in Japan, partnering with Thomson Reuters Japan to deliver highly targeted B2B video ads.
📋 Article Processing Timeline
- 📰 Published: April 8, 2026 at 19:00
- 🔍 Collected: April 8, 2026 at 10:31
- 🤖 AI Analyzed: April 20, 2026 at 17:23 (294h 52m after Collected)
LinkedIn, the world's largest professional network dedicated to business (Japan Office: Minato-ku, Tokyo; Country Manager: Wakana Tanaka), will launch its in-stream advertising solution "BrandLink" in Japan, which has already delivered high effectiveness globally. This service partners with highly trusted media and creators to deliver in-stream ads based on precise targeting, alongside video content highly relevant to the advertisement. Furthermore, LinkedIn has decided to partner with Thomson Reuters Japan as a media partner for "BrandLink" in Japan.
■ Trusted Video Ads Become a Crucial Strategic Key in B2B Marketing, Where Demonstrating Results is Strongly Demanded
According to "LinkedIn’s Global B2B Marketing Outlook research" surveying 1,299 global B2B marketers, 78% of CMOs answered that "there is increasing pressure to show measurable business outcomes, rather than just improving brand awareness." Additionally, over half of the CMOs cited "reaching and influencing the right buyers" as their greatest challenge, highlighting the growing importance of accurately targeting audiences in B2B marketing.
Amidst this, according to the "LinkedIn B2B ROI Impact Research" targeting 1,014 global B2B marketers, 91% of B2B marketers responded that "video helps improve ad ROI," indicating the continuing rise in the value of video ads. Furthermore, the survey revealed that delivering video ads utilizing trusted voices has become a critical factor influencing the success of B2B marketers.
- "Trust" is the Key in B2B Marketing
- 83% of B2B marketers answered that "for buyers, authenticity is more important than polished brand messages."
- 82% of B2B marketers stated that "campaigns leveraging the voices of trusted authorities are essential for generating measurable ROI."
- Video Influences the Entire Funnel from Awareness to Purchase
- 81% of B2B marketers responded that "video accelerates the sales cycle more than other methods," and 79% said "it contributes to improved lead conversions."
- The Importance of Utilizing Creators is Increasing
- 70% of B2B marketers answered that "buyers value the voices of peers and highly trusted experts more than content produced by brands."
- 56% of B2B buyers who engage with creators stated that "they reference creator opinions in the final stages of the purchasing process."
- Utilizing Trusted Voices Becomes a Critical Business Strategy
- 81% of B2B marketers who utilize creators responded that "scaling back creator engagement would mean missing out on sales opportunities that could have otherwise been captured."
■ Trusted Video Ads Become a Crucial Strategic Key in B2B Marketing, Where Demonstrating Results is Strongly Demanded
According to "LinkedIn’s Global B2B Marketing Outlook research" surveying 1,299 global B2B marketers, 78% of CMOs answered that "there is increasing pressure to show measurable business outcomes, rather than just improving brand awareness." Additionally, over half of the CMOs cited "reaching and influencing the right buyers" as their greatest challenge, highlighting the growing importance of accurately targeting audiences in B2B marketing.
Amidst this, according to the "LinkedIn B2B ROI Impact Research" targeting 1,014 global B2B marketers, 91% of B2B marketers responded that "video helps improve ad ROI," indicating the continuing rise in the value of video ads. Furthermore, the survey revealed that delivering video ads utilizing trusted voices has become a critical factor influencing the success of B2B marketers.
- "Trust" is the Key in B2B Marketing
- 83% of B2B marketers answered that "for buyers, authenticity is more important than polished brand messages."
- 82% of B2B marketers stated that "campaigns leveraging the voices of trusted authorities are essential for generating measurable ROI."
- Video Influences the Entire Funnel from Awareness to Purchase
- 81% of B2B marketers responded that "video accelerates the sales cycle more than other methods," and 79% said "it contributes to improved lead conversions."
- The Importance of Utilizing Creators is Increasing
- 70% of B2B marketers answered that "buyers value the voices of peers and highly trusted experts more than content produced by brands."
- 56% of B2B buyers who engage with creators stated that "they reference creator opinions in the final stages of the purchasing process."
- Utilizing Trusted Voices Becomes a Critical Business Strategy
- 81% of B2B marketers who utilize creators responded that "scaling back creator engagement would mean missing out on sales opportunities that could have otherwise been captured."