Kagoshima's Second 'Shochu Spirit', the Blue 'NANAIRO-七色 02Blue' Representing the Sea of Kikaijima, is Born — Bringing the Value of Kokuto Shochu to the World

LINK SPIRITS Co., Ltd. (Headquarters: Kagoshima City, Kagoshima Prefecture; CEO: Saki Tominaga), which aims to enrich both producers and drinkers and create a future where shochu production is passed down, is launching 'NANAIRO 02Blue', a craft spirit based on brown sugar shochu, as the second installment of its 'NANAIRO' brand, which proposes new possibilities for shochu. Following the first installment's "pink," the second is a "blue" inspired by the sea of Kikaijima. With the deep sweetness and gorgeous aroma unique to long-aged brown sugar shochu produced by Asahi Shuzo of Kikaijima, and its naturally derived blue color, it proposes a new way to enjoy shochu. Official Website Sales Page: https://link-spirits.shop-pro.jp/?pid=191761488 Product Features Uses special brown sugar shochu aged for over five years. You can feel a rum-raisin-like sweetness, a gorgeous aroma, and a mellow aftertaste. It has a gentle aroma that spreads in the mouth and a light, crisp drinkability. The blue color, reminiscent of the sea of Kikaijima, is a natural pigment derived from gardenia. As a visually beautiful brown sugar shochu that can be enjoyed with zero carbohydrates, it is finished to be familiar to women and shochu beginners. Amami Brown Sugar Shochu, a UNESCO Intangible Cultural Heritage Brown sugar shochu is a special shochu that is only permitted to be produced in the Amami Islands of Japan. It is characterized by the aroma derived from sugarcane using a traditional method with rice koji and brown sugar. In collaboration with Asahi Shuzo of Kikaijima, which was founded 110 years ago and is the oldest distillery in Amami, we use long-aged brown sugar shochu. The raw materials also include organic brown sugar grown by Asahi Shuzo itself. While inheriting the traditions of Amami and shochu culture, we aimed for a taste that fits modern lifestyles and a new way to enjoy brown sugar shochu. Product Overview Product Name: NANAIRO-七色 02Blue Price: 4,950 yen (tax included) Ingredients: Brown sugar [from Okinawa and Kikaijima (company-grown)], Rice koji [black koji] / Gardenia pigment Content: 500ml Alcohol content: 30% Manufacturer: Asahi Shuzo Recommended way to drink: On the rocks, straight, with soda With Asahi Shuzo's organic brown sugar "Kuroi Daiya" 5,500 yen (tax included) *Limited to the first 100 sets on the official website We recommend enjoying NANAIRO-七色 02Blue with brown sugar as a snack, a "parent-child pairing"! About Asahi Shuzo Asahi Shuzo was founded in 1916 on Kikaijima, an island blessed with rich nature and life. Named after the morning sun that illuminates and nurtures the lush sugarcane fields, we are the oldest brown sugar shochu distillery in the Amami Islands. As the 'Shima no Seya' (island's distillery), our wish is for a single drop filled with the breath of Kikaijima. Wanting to deliver everything we love about Kikaijima, we started cultivating organic sugarcane in 1999. The brown sugar, shining like a black diamond, becomes a faintly sweet brown sugar shochu. One sip, and you feel the south wind caressing your cheek. The dazzlingly clear sky and the crystal-clear sea come to mind. We will convey the 'island time' of Kikaijima's nature, culture, and human warmth to the world through brown sugar shochu. Limited-time sale at ENGAWA ASAKUSA until May 17th Store Name: 'ENGAWA ASAKUSA' Address: 1F Fujita Building, 2-1-16 Asakusa, Taito-ku, Tokyo Phone Number: 090-9140-1761 Email Address: engawa_asakusa@engawa.global Access: 3-minute walk from Asakusa Station Business Hours: 10:00-21:30 Closed: Wednesday Opening Date: October 19, 2025 (Sun) Website: https://store.engawa.global SNS/Instagram: https://www.instagram.com/engawa_asakusa/ About LINK SPIRITS The first installment, the pink 'NANAIRO-七色-' Based in Kagoshima, a team led by the 2nd Miss Satsuma Shochu, Saki Tominaga, handles everything from product development to sales, striving to create a new market and increase the value of shochu, Japan's national liquor. On April 24, 2023, they launched their first original brand, 'NANAIRO-七色-', jointly developed with Wakashio Shuzo of Kagoshima Prefecture. By highlighting the stories of farmers and shochu distilleries and delivering them to drinkers, they are spreading the unknown charms of shochu to the world. (Official HP: https://link-spirits.jp/ ) Company Name: LINK SPIRITS Co., Ltd. CEO: Saki Tominaga Address: 1-2 Ikyo-cho, Kagoshima-shi, 892-0815 Established: June 2022 Business Overview: Planning, research and development of products centered on shochu and sweet potatoes, sale and export of alcoholic beverages.