LINE FRIENDS Announces Collaboration with "Sailor Moon" for BROWN's 15th Anniversary! Global Rollout Planned from October 2026
IPX (formerly LINE FRIENDS) has announced a global collaboration with "Sailor Moon" to celebrate the 15th anniversary of its popular character, BROWN. The collaboration is scheduled to launch globally from October 2026 in countries including Korea, Japan, China, and the United States, generating significant anticipation among fans.
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- 📰 Published: May 8, 2026 at 19:00
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[Image Material] LINE FRIENDS × "Sailor Moon" Collaboration Teaser Image
Digital IP entertainment company IPX (formerly LINE FRIENDS) has announced a collaboration with "Sailor Moon," a popular character beloved across generations, to celebrate the 15th anniversary of its globally cherished character, "BROWN." This collaboration is particularly special as it marks BROWN's 15th milestone, bringing together two global characters that have been loved by fans for many years in different worlds.
What is "Sailor Moon"?
"Sailor Moon" is a shojo manga by Naoko Takeuchi, which began serialization in 1991 in the monthly magazine "Nakayoshi" (published by Kodansha). The animated series was broadcast in over 40 countries worldwide, gaining enthusiastic support. Even after the conclusion of the original manga and animated series, collaborations with various brands in fashion, beauty, and other fields have generated explosive fan reactions, demonstrating its cross-generational influence.
LINE FRIENDS and "Sailor Moon" Collaboration
This collaboration between LINE FRIENDS and "Sailor Moon" is a special encounter that, by its very combination, heightens anticipation. Specifically, under the concept of "The moment light and shadow meet and become a complete moon," IPX's unique creativity will be added to the world of "Sailor Moon," aiming to deliver fresh excitement to everyone by fusing two characters with different charms.
The teaser image features familiar silhouettes that stimulate people's imagination, such as BROWN appearing in a cape-like silhouette under the moonlight, symbolizing Sailor Moon, and Cony with odango buns and long twin tails. Fans who saw the teaser have already expressed much excitement, with comments like, "I never imagined that my beloved Sailor Moon, who fights in the name of love and justice, would meet my beloved BROWN. I'm so excited to see what kind of chemical reaction will be created," and "I'm thrilled about the combination of Sailor Moon, which I was obsessed with as a child, and the cute LINE FRIENDS characters."
BROWN and Sailor Moon are characters who have delivered friendship and courage to fans' daily lives in different ways over a long period. Please look forward to the story that these two characters will unfold within a single worldview through this collaboration.
This collaboration is scheduled to roll out globally from October 2026, starting in Korea, and then expanding to Japan, China, the United States, and other regions, through various forms of content and product collections.
Through LINE FRIENDS' 15th anniversary, we will continue to develop diverse collaborations, including with "Sailor Moon," to reciprocate the love that fans worldwide have shown us.
About LINE FRIENDS
A global character brand that originated from stickers in the communication app "LINE," used by over 200 million people worldwide. In addition to original characters such as BROWN, Cony, and Sally, it develops "BT21," beloved worldwide and created with global star BTS, as well as ZO&FRIENDS, minini, JOGUMAN, DINOTAENG, MNH, and "Usamaru" and "Nekopen Biyori" born from LINE Creators Market. Furthermore, it is continuously expanding partnerships with global companies, such as the IP business development for "Genshin Impact," and has fans worldwide, especially among Gen Z. Currently, it has expanded to 18 regions including Seoul, New York, LA, Tokyo, and Shanghai, and operates 8 e-commerce platforms.
◾️Official Brand Site: https://linefriends.co.jp
◾️Official Online Store: https://linefriendssquare.jp
◾️Flagship Store (Shibuya): https://linefriends.co.jp/store
◾️Official X: https://x.com/JP_LINEFRIENDS
◾️Official Instagram: https://www.instagram.com/linefriends_japan/
What is "Sailor Moon"?
A shojo manga by Naoko Takeuchi, which began serialization in 1991 in the monthly magazine "Nakayoshi" (published by Kodansha). The original manga has been translated into 17 languages, and the animated series has been distributed in over 40 countries, gaining widespread recognition both domestically and internationally.
Digital IP entertainment company IPX (formerly LINE FRIENDS) has announced a collaboration with "Sailor Moon," a popular character beloved across generations, to celebrate the 15th anniversary of its globally cherished character, "BROWN." This collaboration is particularly special as it marks BROWN's 15th milestone, bringing together two global characters that have been loved by fans for many years in different worlds.
What is "Sailor Moon"?
"Sailor Moon" is a shojo manga by Naoko Takeuchi, which began serialization in 1991 in the monthly magazine "Nakayoshi" (published by Kodansha). The animated series was broadcast in over 40 countries worldwide, gaining enthusiastic support. Even after the conclusion of the original manga and animated series, collaborations with various brands in fashion, beauty, and other fields have generated explosive fan reactions, demonstrating its cross-generational influence.
LINE FRIENDS and "Sailor Moon" Collaboration
This collaboration between LINE FRIENDS and "Sailor Moon" is a special encounter that, by its very combination, heightens anticipation. Specifically, under the concept of "The moment light and shadow meet and become a complete moon," IPX's unique creativity will be added to the world of "Sailor Moon," aiming to deliver fresh excitement to everyone by fusing two characters with different charms.
The teaser image features familiar silhouettes that stimulate people's imagination, such as BROWN appearing in a cape-like silhouette under the moonlight, symbolizing Sailor Moon, and Cony with odango buns and long twin tails. Fans who saw the teaser have already expressed much excitement, with comments like, "I never imagined that my beloved Sailor Moon, who fights in the name of love and justice, would meet my beloved BROWN. I'm so excited to see what kind of chemical reaction will be created," and "I'm thrilled about the combination of Sailor Moon, which I was obsessed with as a child, and the cute LINE FRIENDS characters."
BROWN and Sailor Moon are characters who have delivered friendship and courage to fans' daily lives in different ways over a long period. Please look forward to the story that these two characters will unfold within a single worldview through this collaboration.
This collaboration is scheduled to roll out globally from October 2026, starting in Korea, and then expanding to Japan, China, the United States, and other regions, through various forms of content and product collections.
Through LINE FRIENDS' 15th anniversary, we will continue to develop diverse collaborations, including with "Sailor Moon," to reciprocate the love that fans worldwide have shown us.
About LINE FRIENDS
A global character brand that originated from stickers in the communication app "LINE," used by over 200 million people worldwide. In addition to original characters such as BROWN, Cony, and Sally, it develops "BT21," beloved worldwide and created with global star BTS, as well as ZO&FRIENDS, minini, JOGUMAN, DINOTAENG, MNH, and "Usamaru" and "Nekopen Biyori" born from LINE Creators Market. Furthermore, it is continuously expanding partnerships with global companies, such as the IP business development for "Genshin Impact," and has fans worldwide, especially among Gen Z. Currently, it has expanded to 18 regions including Seoul, New York, LA, Tokyo, and Shanghai, and operates 8 e-commerce platforms.
◾️Official Brand Site: https://linefriends.co.jp
◾️Official Online Store: https://linefriendssquare.jp
◾️Flagship Store (Shibuya): https://linefriends.co.jp/store
◾️Official X: https://x.com/JP_LINEFRIENDS
◾️Official Instagram: https://www.instagram.com/linefriends_japan/
What is "Sailor Moon"?
A shojo manga by Naoko Takeuchi, which began serialization in 1991 in the monthly magazine "Nakayoshi" (published by Kodansha). The original manga has been translated into 17 languages, and the animated series has been distributed in over 40 countries, gaining widespread recognition both domestically and internationally.