'limerime' Panty Liners Win Jury Award in Diversity Category at Sustainable Cosme Awards 2025
VVV Inc.'s sustainable sanitary brand 'limerime' won the Jury Award in the Diversity category at the Sustainable Cosme Awards 2025. The plastic-free, bamboo-fiber panty liners were highly evaluated for their SDGs initiatives and product excellence.
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- 📰 Published: April 6, 2026 at 22:00
- 🔍 Collected: April 6, 2026 at 13:30
- 🤖 AI Analyzed: April 21, 2026 at 02:06 (348h 36m after Collected)
VVV Inc. (Headquarters: Meguro-ku, Tokyo, CEO: Shion Sudo) announced that the panty liners from its sustainable sanitary brand 'limerime' have won the Jury Award in the Diversity category at the 'Sustainable Cosme Awards 2025'. The award recognizes both their commitment to SDGs and their excellence as a toiletry product.
limerime develops products that are gentle on both the body and the environment, utilizing plastic-free materials that return to the soil for everything from the product itself to its packaging.
## About the Jury Award
This award is granted to nominated products that have passed the document screening of entry sheets submitted for the primary selection. Judges select the winners from among the nominees by evaluating both their SDGs initiatives and their excellence as cosmetics. Detailed reasons for the selection and judges' comments can be found on the following page.
Sustainable Cosme Award Winners Page:
https://sustainableaward.jp/cosme-list/2025/diversity2-2025/
## About the Award-Winning Product
limerime Panty Liner
A plastic-free panty liner for light urinary incontinence made using bamboo fiber. The bamboo material offers a silk-like touch, excellent antibacterial, deodorizing, and anti-static properties, making it a product that is kind to both the body and the environment.
20 pieces, 726 yen (tax included)
- 99% biodegradable (materials that return to the earth)
- Dioxin-free
- Chlorine-free
- Free from petroleum-derived superabsorbent polymers (non-polymer)
- Fragrance-free & uncolored
Surface material: Bamboo fiber, Corn fiber
Absorbent core: 100% Wood pulp
Leak-proof material & Wrapping film: Bio-film