Limelight Relocates Headquarters to Strengthen Qoo10 Support Capabilities Amid Business Expansion

Limelight Inc. (Head Office: Minato-ku, Tokyo; Representative Director: Kosuke Inoue) announced that it has relocated its headquarters as part of efforts to expand staffing and strengthen its organization in line with business growth. The relocation demonstrates the company’s further commitment to the Qoo10 market. The new office is located close to the office of eBay Japan G.K., which operates Qoo10. As the pace of change in the Qoo10 market accelerates, Limelight will build an operating foundation that enables faster information sharing, initiative coordination, and market response, thereby providing higher-quality support to client companies. Qoo10 is a comprehensive online e-commerce mall with more than 26.5 million members. It has a large base of younger users, mainly in their teens to 30s, and women account for approximately 80% of all users. Qoo10 has been increasing its presence particularly in categories targeting Generation Z, including beauty, cosmetics, and women’s fashion, and is a fast-growing mall whose gross merchandise volume continues to grow by double digits every year. In this growth market, Limelight has supported the Qoo10 sales expansion of more than 100 brands to date as a specialized partner covering everything from Qoo10 launch to the sales expansion phase. The company provides comprehensive support for maximizing sales on Qoo10 through product page improvements, advertising operations, Mega Wari campaign planning, and influencer marketing support. Through its Qoo10-specialized influencer agency, Limecast, Limelight has also built a structure that can provide end-to-end support from social media initiatives and purchase funnel design to effectiveness verification. New office overview: New address: THE BLOOM AKASAKA Room 704, 4-8-20 Akasaka, Minato-ku, Tokyo 107-0052, Japan Business start date: May 1, 2026 Background of the relocation: In recent years, the Qoo10 market has continued to grow, led by major sales events such as Mega Wari, and demand from e-commerce operators for operational support has rapidly expanded. In light of this market environment, Limelight decided to relocate its office in order to deliver higher-quality and faster support. Through this relocation, the company will be able to quickly grasp the latest trends in the mall market. In addition, by being physically closer to eBay Japan G.K., closer communication and information collaboration will become possible. This will enable faster responses to changes in Qoo10 initiatives and trends, while further improving proposal accuracy and support quality for client companies. As its support track record has expanded, the number of clients and project scale have continued to grow. To meet more advanced and specialized needs, Limelight is strengthening its organization and office environment. The company is currently increasing recruitment across areas such as Qoo10 operations consulting, e-commerce advertising operations, creative production, data analysis, and influencer marketing, while expanding its team of specialized professionals. In the Qoo10 market in particular, brands require a structure capable of rapidly executing and improving a wide range of initiatives, including in-mall advertising operations, sales event response, product page improvements, and social media and influencer campaigns. To meet these needs, Limelight is building a support foundation spanning operations, advertising, production, and marketing, while strengthening an organization capable of forming the optimal team for each client company. Furthermore, as its support areas expand to include product page improvements, advertising operations, influencer initiatives, and data analysis, the company is promoting specialist hiring and organizational reinforcement. Looking ahead to future organizational growth, Limelight is also focusing on invigorating internal communication and improving its creative production environment. By developing a flexible and productive office environment, the company aims to build a stronger support foundation. Representative comment: The Qoo10 market continues to expand every year, and the support required by brands is becoming more advanced and diverse. This relocation is not merely an office expansion. It is a strategic initiative to commit even more deeply to the Qoo10 domain and deliver higher-quality support with greater speed. Going forward, Limelight will continue contributing to brands’ sustainable sales growth through comprehensive support spanning Qoo10 operations, advertising, influencer initiatives, and data utilization. Limelight Inc. Representative Director Kosuke Inoue Future outlook: Going forward, Limelight will use its listing on Qoo10 University as an opportunity to further expand its Qoo10 operations outsourcing support and aims to become a partner that can achieve both sales maximization and reduced operational burden. The company will focus especially on the following four areas. 1. Advancing data-driven operations: Limelight will strengthen a data-driven operational structure that does not rely solely on intuition or experience, by utilizing Qoo10 search keywords, traffic sources, purchase data, review information, and other data. By analyzing numerical changes before and after major events such as Mega Wari, the company will visualize best-selling trends by category and price range, purchasing trends among new and repeat customers, spillover effects to offline channels, and the contribution of each initiative, including advertising, coupons, page improvements, and influencers. Together with client companies, Limelight will build KPI design and improvement cycles that look beyond sales to include profit and LTV. 2. Systematizing influencer assignments that lead to sales on Qoo10: Limelight will develop a mechanism for assigning influencers who drive sales, taking into account not only follower counts and engagement, but also Qoo10 traffic and purchase data. By creating a database of influencers and creators that match well with each genre, price range, and target audience, and by conducting hiring plans timed to events such as Mega Wari and testing creative patterns by product category, the company aims to build an efficient customer acquisition and sales promotion model that links external initiatives with Qoo10 in-mall initiatives. 3. Product development and merchandising proposals originating from Qoo10: Limelight will analyze sales data, reviews, and campaign results accumulated on Qoo10 and use them not only for operations outsourcing, but also for product development, product improvement, and merchandising consideration. Specifically, by organizing trends in ingredients, specifications, price ranges, and sets that perform well on Qoo10, and by extracting needs and pain points by target segment, the company aims to provide hints for product planning based on products that first sell on Qoo10 and can then be expanded to owned e-commerce, other malls, and offline channels. 4. Supporting overseas brands, mainly Korean and Chinese cosmetics brands, entering Japan: Limelight will strengthen initiatives to support Korean and Chinese cosmetics brands, which are increasing their presence in Qoo10’s beauty category, in their full-scale entry into the Japanese market. Support will include verifying product-market fit in Japan using Qoo10 sales data and reviews, proposing product configurations such as size, price, and set composition based on Japanese user insights, supporting localization through Japanese product and shop page creation and campaign planning, and designing promotions linked to major events such as Mega Wari and influencer initiatives. Through these services, Limelight will consistently support brands in the process of first selling on Qoo10 and then growing from Qoo10 into brands loved across the Japanese market. Through these initiatives, Limelight aims to remain a Qoo10 operations partner that can consistently accompany brands that use Qoo10 as a core channel, as well as companies considering opening stores on Qoo10, from their first step through their next stage of growth. Company overview: Company name: Limelight Inc. Representative: Representative Director Kosuke Inoue Location: THE BLOOM AKASAKA Room 704, 4-8-20 Akasaka, Minato-ku, Tokyo Business: As an e-commerce support company specializing in Qoo10, Limelight provides end-to-end support from store opening and operations to customer acquisition and sales generation. Services include Qoo10 store opening agency services, Qoo10 operations outsourcing and consulting, Qoo10 advertising operations outsourcing, operation of the Qoo10-specialized influencer agency Limecast, and Qoo10-specialized LINE operations outsourcing and consulting. Corporate website: https://lime-light.co.jp/ Media inquiries: Public Relations, Limelight Inc. Email: info@lime-light.co.jp Contact form: https://lime-light.co.jp/contact/