Limelight Inc., a company specializing in Qoo10 EC operation agency services, launches "LINE Operation Support Service" for Qoo10 merchants
Limelight Inc. announced the launch of its "LINE Operation Support Service" for Qoo10 merchants. Leveraging its specialized expertise in Qoo10 operations, this service aims to promote repeat purchases and maximize customer lifetime value (LTV) through LINE official account management optimized for Qoo10's purchasing characteristics, thereby building a stable sales foundation independent of major sales events.
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- 📰 Published: April 30, 2026 at 23:00
- 🔍 Collected: April 30, 2026 at 14:31
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Limelight Inc. (Head Office: Shibuya-ku, Tokyo; Representative Director: Kosuke Inoue), a company providing specialized EC operation agency services for Qoo10, announced that it has started offering "LINE Operation Support Service" for Qoo10 merchants, utilizing its specialized know-how in Qoo10 operations.
This service promotes repeat purchases and supports the maximization of LTV (Customer Lifetime Value) and the establishment of a stable sales base by operating official LINE accounts optimized for Qoo10's purchasing characteristics.
Qoo10 is a comprehensive online EC mall with over 26.5 million members, primarily young users aged 10-30s, with women accounting for approximately 80% of the total. It is rapidly growing, especially gaining presence in categories targeting Gen Z, including beauty/cosmetics and women's fashion, with its total transaction value expanding at a double-digit rate annually.
In this growing market, Limelight Inc. has supported over 100 brands in Qoo10 operations as a specialized partner, from the launch to the sales expansion phase.
## Background of Service Provision
Limelight Inc. has, as a Qoo10 specialized operation agency and consulting company, supported the maximization of sales for over 100 brands through improving product pages, advertising operations, and designing/executing Mega Discount measures.
In the process, many brands and shops have raised the following issues:
- Creating sales at times other than Mega Discount
While sales significantly increase during the Mega Discount period, sales tend to drop after the sale ends, making it a challenge to stabilize regular sales.
- Promoting repeat customers
Although new customers are being acquired, there is a lack of mechanisms to connect them to continuous purchases, and LTV (Customer Lifetime Value) is often not sufficiently enhanced.
In particular, the large-scale sale "Mega Discount," held four times a year, is an opportunity for sales expansion and new customer acquisition, utilized by many businesses.
On the other hand, how to convert customers acquired during Mega Discount into repeat customers and connect them to continuous sales has become an important theme in Qoo10 operations.
LINE is attracting attention as a communication tool with high open rates and immediacy, but optimized operation for Qoo10's unique purchasing flow and sale cycle requires specialized knowledge.
To address these challenges, Limelight Inc. has launched "LINE Operation Support Service," combining the knowledge cultivated through supporting over 100 brands in Qoo10 operations with LINE utilization.
## Service Overview
This service provides integrated support for Qoo10-specific LINE operations, from customer support to promotion and CRM. By designing a conversion path optimized for Qoo10's purchasing flow, buyers are guided to LINE, leading to repeat purchases.
## Main Offerings
- Customer acquisition path design
Optimized for Qoo10's purchasing flow, guiding purchasers to the official LINE account.
- Distribution design
Realizing communication tailored to purchasing timing through segment distribution and scenario distribution.
- CRM operation
Promoting repeat purchases, customer nurturing, and efficient/outsourced inquiry handling.
- Others
Official LINE account setup / Chatbot design / Linkage with Qoo10 initiatives.
## Service Details / Free Consultation Here
https://lime-light.co.jp/line-support/
## Service Features
- Qoo10-specific LINE account and distribution design
Based on over 100 brands of operation support experience, realize LINE utilization linked with Mega Discount, advertising measures, and influencer measures. Strategic design tailored to sales growth timing is possible.
- Commitment to "profit maximization" not "sales"
Maximize LTV by converting new customers acquired during Mega Discount into repeat customers. In some cases, profits increase by approximately double with just one repeat purchase, contributing to the establishment of a sustainable revenue base.
- Operation based on LINE Official Account certification
Acquired "LINE Official Account Basic/Advanced" certification provided by LINE Yahoo Japan Corporation. Realize maximum distribution effect and customer experience through design and operation based on official standards.
## Future Outlook
Moving forward, based on the knowledge cultivated through Qoo10 operation support, we will promote the strengthening of LINE and EC data linkage and the advancement of automation through AI utilization. This will support the establishment of a stable sales base independent of sale measures such as Mega Discount, contributing to the sustainable growth of EC businesses.
## Service Details / Inquiries
Keywords:
This service promotes repeat purchases and supports the maximization of LTV (Customer Lifetime Value) and the establishment of a stable sales base by operating official LINE accounts optimized for Qoo10's purchasing characteristics.
Qoo10 is a comprehensive online EC mall with over 26.5 million members, primarily young users aged 10-30s, with women accounting for approximately 80% of the total. It is rapidly growing, especially gaining presence in categories targeting Gen Z, including beauty/cosmetics and women's fashion, with its total transaction value expanding at a double-digit rate annually.
In this growing market, Limelight Inc. has supported over 100 brands in Qoo10 operations as a specialized partner, from the launch to the sales expansion phase.
## Background of Service Provision
Limelight Inc. has, as a Qoo10 specialized operation agency and consulting company, supported the maximization of sales for over 100 brands through improving product pages, advertising operations, and designing/executing Mega Discount measures.
In the process, many brands and shops have raised the following issues:
- Creating sales at times other than Mega Discount
While sales significantly increase during the Mega Discount period, sales tend to drop after the sale ends, making it a challenge to stabilize regular sales.
- Promoting repeat customers
Although new customers are being acquired, there is a lack of mechanisms to connect them to continuous purchases, and LTV (Customer Lifetime Value) is often not sufficiently enhanced.
In particular, the large-scale sale "Mega Discount," held four times a year, is an opportunity for sales expansion and new customer acquisition, utilized by many businesses.
On the other hand, how to convert customers acquired during Mega Discount into repeat customers and connect them to continuous sales has become an important theme in Qoo10 operations.
LINE is attracting attention as a communication tool with high open rates and immediacy, but optimized operation for Qoo10's unique purchasing flow and sale cycle requires specialized knowledge.
To address these challenges, Limelight Inc. has launched "LINE Operation Support Service," combining the knowledge cultivated through supporting over 100 brands in Qoo10 operations with LINE utilization.
## Service Overview
This service provides integrated support for Qoo10-specific LINE operations, from customer support to promotion and CRM. By designing a conversion path optimized for Qoo10's purchasing flow, buyers are guided to LINE, leading to repeat purchases.
## Main Offerings
- Customer acquisition path design
Optimized for Qoo10's purchasing flow, guiding purchasers to the official LINE account.
- Distribution design
Realizing communication tailored to purchasing timing through segment distribution and scenario distribution.
- CRM operation
Promoting repeat purchases, customer nurturing, and efficient/outsourced inquiry handling.
- Others
Official LINE account setup / Chatbot design / Linkage with Qoo10 initiatives.
## Service Details / Free Consultation Here
https://lime-light.co.jp/line-support/
## Service Features
- Qoo10-specific LINE account and distribution design
Based on over 100 brands of operation support experience, realize LINE utilization linked with Mega Discount, advertising measures, and influencer measures. Strategic design tailored to sales growth timing is possible.
- Commitment to "profit maximization" not "sales"
Maximize LTV by converting new customers acquired during Mega Discount into repeat customers. In some cases, profits increase by approximately double with just one repeat purchase, contributing to the establishment of a sustainable revenue base.
- Operation based on LINE Official Account certification
Acquired "LINE Official Account Basic/Advanced" certification provided by LINE Yahoo Japan Corporation. Realize maximum distribution effect and customer experience through design and operation based on official standards.
## Future Outlook
Moving forward, based on the knowledge cultivated through Qoo10 operation support, we will promote the strengthening of LINE and EC data linkage and the advancement of automation through AI utilization. This will support the establishment of a stable sales base independent of sale measures such as Mega Discount, contributing to the sustainable growth of EC businesses.
## Service Details / Inquiries
Keywords: