Hair Salon "LiLi Smart Salon" Opens in Chitose, Hokkaido on July 1, Offering Care Products You Can "Try Before Choosing"

Hair care products lined up along curved walls, allowing customers to 'try and choose' based on scent and texture.

LiLi LLC (Headquarters: Chitose, Hokkaido; Representative: Masami Sano) will open a new hair salon, "LiLi," in Chitose, Hokkaido, on Wednesday, July 1, 2026, as part of "Smart Salon," a collaborative business project between Milbon and beauty salons. This salon will feature all Smart Salon experiential content, offering customers a new hair care experience that goes beyond regular salon services—allowing them to actually try and select professional products to take home.

About LiLi

"Creating an environment where beauty enriches the soul"—LiLi is a total beauty salon offering not only hair services but also eyelash treatments and spa therapies. With a team approach where all staff members focus on one client, we provide personalized recommendations tailored to each individual.

Customers often comment that the salon is "comfortable" and that the consultations are "thorough and attentive."

Salon Features

• Staff includes numerous hair care sommeliers who provide expert advice tailored to hair type and concerns • A total beauty salon offering eyelash and spa services • English-speaking staff available, ensuring international customers feel at ease

Location

Located close to New Chitose Airport in the bustling Chitose area. With the recent announcement of a next-generation semiconductor plant, inbound tourism demand is expected to grow. As new residential areas expand, the number of families visiting the area is also increasing. The salon attracts a diverse clientele across generations and nationalities. (Nearest station: Chitose Station)

Owner Masami Sano's Comment

Owner / Masami Sano (25 years as a hairdresser): "Driven by my desire to make an impact overseas and to create a community through beauty—a beauty platform where people connect—I am opening LiLi. I am especially excited to see customers' reactions when they experience the Smart Salon Viewer. Using the latest digital technology, we will provide personalized recommendations for each individual customer."

Smart Salon Experiential Content Offered

LiLi will introduce all Smart Salon experiential content, supporting customers from in-salon experiences to daily at-home care routines.

"KAORIUM" Recommends the Ideal Hair Care Based on Your Scent Preference

KAORIUM

A system that recommends the ideal hair care products for each individual based on their scent preferences. It offers a new salon experience where customers can discover their own signature scent.

DAGASHI

A service that lets customers freely select sample-sized hair care products, just like in a traditional Japanese candy shop. Customers can take samples home, try them at their leisure, and then decide whether to purchase.

Freely select samples of products you're interested in with "DAGASHI"

Smart Salon Viewer

A tablet-based device that allows customers to freely access beauty content during their salon visit. Customers can instantly check information about products used during treatment, as well as details about new products and ongoing campaigns.

STYLESTOCK

Automatically links styling and care recommendations made by stylists to the customer's milbon:iD personal page. This allows customers to review advice anytime after their visit, providing peace of mind.

milbon:iD

An online service that allows customers to purchase salon-exclusive products anytime. Customers can easily reorder products they liked during their visit, bringing salon-quality care into everyday life.

Smart Salon is a collaborative project between Milbon and beauty salons.

Opening Commemoration Initiatives

Expanding into a Total Beauty Salon — Featuring Dining and Apparel

LiLi goes beyond traditional beauty services such as hair, eyelash, and spa treatments, creating a total beauty salon where customers can also enjoy "food" and "fashion" in one location. As part of this initiative, LiLi will open a franchise of "milkmustache," a Hokkaido-based soft-serve ice cream specialty brand, within the salon premises upon opening.

Enjoy exclusive soft-serve flavors available only at milkmustache LABO after your treatment and at checkout.

milkmustache uses milk from cows raised on pasture at contracted Hokkaido farms. The soft-serve is crafted by skilled artisans with confectionery hygiene licenses, and contains no emulsifiers, artificial flavors, preservatives, or artificial sweeteners—offering a natural, additive-free treat. This new "reward experience" is unique to a salon setting, enjoyable by both children and adults alike.

Milk from pasture-raised cows at contracted Hokkaido farms. Preserving the natural flavor of the ingredients

Store Information

Store Name

LiLi Smart Salon

Address

2-21-11 Kitaei, Chitose City, Hokkaido 066-0036

Opening Date

July 1, 2026 (Wed)

Business Hours

Weekdays: 10:00–19:00 / Weekends and Holidays: 09:00–20:00

Regular Holidays

Every Tuesday

Access

Chitose Station

Styling Stations

7 seats

Reservation Methods

HOT PEPPER Beauty / Phone / LINE

Management

LiLi LLC (Representative: Masami Sano)

What is Smart Salon?

A new salon space where you can discover your "destiny care" products.

The Value Experience Smart Salon Delivers

Salon-exclusive products are recommended through communication with hair designers, based on their exceptional skills and expertise. But what if customers could try them more freely? What if purchasing were easier? Smart Salon answers these customer desires.

Through various experiential content, Smart Salon delivers the joy of "searching, trying, discovering, and choosing"—blending real and digital experiences. It's a new concept salon that, with professional staff advice, enables convenient and trustworthy product purchases, extending the beauty experience from salon to home.

Learn more about Smart Salon initiatives ▶ Milbon Official Website (Smart Salon)

Choose your ideal care through salon-exclusive experiences

KAORIUM | Choose by Scent | DAGASHI | Select and Try at Home

Smart Salon GACHA | Spin to Win | Smart Salon Viewer | Enjoy Information

Inquiries Regarding This Announcement

LiLi LLC (Salon LiLi) / Contact: Masami Sano E-mail: lili.sanomasa55424@icloud.com TEL: 0123-38-9422