Limited-Time Pop-up Event "THE MACALLAN KARUIZAWA" Where You Can Enjoy the World of "The Macallan," the Pinnacle of Scotch Whisky, Opens Today, May 1st (Friday) at 10 AM

Liquor Mountain will open "THE MACALLAN KARUIZAWA," a limited-time pop-up event where visitors can experience the world of the global Scotch whisky brand "The Macallan," starting today, May 1st (Friday), at its Old Karuizawa Ginza Street store in Karuizawa, Nagano Prefecture. The event offers special experiences such as tasting comparisons, engraving services, new product pairing events, special tasting seminars by a global ambassador, and sales of rare limited-edition lineups.
イベントNQ 30/100出典:PR Times

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  • 📰 Published: May 1, 2026 at 19:00
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Liquor Mountain Co., Ltd. (Headquarters: Kyoto City), which operates a chain of 203 liquor specialty stores nationwide, will open "THE MACALLAN KARUIZAWA," a limited-time pop-up event where visitors can experience the world of the global Scotch whisky brand "The Macallan," starting today, May 1st (Friday), 2026, at its Liquor Mountain Old Karuizawa Ginza Street store in Karuizawa, Nagano Prefecture. ■ Fusion of Karuizawa's Serene Time and "The Macallan" Karuizawa is one of Japan's leading summer resorts. Located on the historic Old Karuizawa Ginza Street, this venue is a space suitable for savoring the essence of whisky in a slowly flowing time. The luxurious lounge specially set up on the second floor, with its sophisticated design inspired by The Macallan's iconic distillery, invites visitors on an extraordinary journey. ■ Special Experiences Offered by "THE MACALLAN KARUIZAWA" Tasting Comparison Experience with Tasting Notes To help visitors deeply understand the complex and rich aromas and flavors of The Macallan, a paid tasting comparison experience using dedicated tasting notes will be offered. This provides a luxurious learning experience. Target Products: ① The Macallan Sherry Oak 12 Years Old, The Macallan Double Cask 12 Years Old ② The Macallan Sherry Oak 18 Years Old, The Macallan Double Cask 18 Years Old, The Macallan Rare Cask For Memorable Gifts: "Engraving & Gift Wrapping" For important anniversaries and gifts, an artist will provide an on-site service to engrave names and messages on purchased bottles. Additionally, for customers who wish, The Macallan exclusive paper bags and wrapping paper will be available for gift wrapping. Scheduled Engraving Service Dates: May 2nd (Sat) - May 6th (Wed), August 13th (Thu) - 16th (Sun) *First-come, first-served Gift Wrapping Service: Permanent New Product Pairing Event To commemorate the birth of the 5th edition of "The Macallan Harmony Collection," a special pairing experience will be held. This product was inspired by the flavors and aromas of "Phoenix Honey Orchid" from the British luxury tea brand "JING TEA." At the venue, this product will be offered with the inspiring tea leaves, proposing an unprecedented luxurious drinking experience where whisky and tea resonate. Event Period: Every Saturday and Sunday from June 12th (Sat) until the end date. "Special Tasting Seminar" by Global Ambassador A special seminar will be held with The Macallan Global Ambassador, Mr. GAKU. Enjoy an extraordinary whisky experience with deep learning utilizing tasting notes. Holding Period: June, July, August (scheduled) Special Sale of Rare Limited Lineups A wide selection of rare limited-edition bottles, including high-aged products such as "The Macallan Sherry Oak 25 Years Old," which are usually difficult to obtain, will be available. Customers who purchase high-aged products during the period will also receive a "drink ticket" that can be used at the bar counter. ■ Liquor Mountain Store Collaboration Project To commemorate the event, customers who purchase eligible Suntory whisky products above a certain amount at selected Liquor Mountain stores will receive a "free tasting ticket" that can be used at this pop-up event. Event Period: May 1st (Friday), 2026 - October 31st (Saturday), 2026 Ticket Details: [Free ticket for The Macallan 18 Years Old (10ml)] For those who purchase eligible products totaling 5,000 yen (excluding tax) or more (one ticket per person) [Free ticket for The Macallan 25 Years Old (10ml)] For those who purchase eligible products totaling 30,000 yen (excluding tax) or more (one ticket per person) Eligible Products: Various Suntory whiskies Participating Stores: Nakano Store, Ginza 777, Nishi-Azabu Store, Omiya Nangin Store, RAKZAN Hiroo, Mitaka Shinkawa Store, SHIBUYA313, Koshigaya Store, SHINJUKU TOKYO Nagakute Store, Imaike Store RAKZAN Sanjo Gomon, Umeda Store *Ends when supplies run out. In case of early termination, announcements will be made on the Old Karuizawa Ginza Street store's Instagram, etc. [Event Overview] "THE MACALLAN KARUIZAWA" Period: May 1st (Friday), 2026 - October 31st (Saturday), 2026 Venue: Liquor Mountain Old Karuizawa Ginza Street Store Business Hours: 10:00 AM - 8:00 PM (Open all year round) Last admission: 7:00 PM *Business hours may change during winter.