The Ultimate Whisky Experience in Karuizawa: Liquor Mountain Kyu-Karuizawa Ginza-dori Store to Host Limited-Time "The Macallan" Pop-up Event
Liquor Mountain Co., Ltd. will host a limited-time pop-up event for the premium Scotch whisky "The Macallan" at its Kyu-Karuizawa Ginza-dori store from May 1, 2026. The event offers tasting experiences, engraving services, pairing opportunities, special seminars, and sales of rare limited editions, providing visitors with an immersive brand experience.
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- 📰 Published: April 24, 2026 at 21:00
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Liquor Mountain Co., Ltd., which operates a chain of 204 liquor specialty stores nationwide (Headquarters: Kyoto City), will hold a limited-time pop-up event where visitors can immerse themselves in the world of "The Macallan," a pinnacle of Scotch whisky, at its Kyu-Karuizawa Ginza-dori store (Karuizawa Town, Nagano Prefecture), starting from Friday, May 1, 2026.
**■ A Special Experience Presented by "THE MACALLAN KARUIZAWA"**
* **Tasting Experience Utilizing Tasting Notes**
To help visitors gain a deeper understanding of the complex and rich aromas and flavors of The Macallan, a paid tasting experience using dedicated tasting notes will be offered. This provides a luxurious opportunity for learning.
Target products:
➀ The Macallan Sherry Oak 12 Years Old
The Macallan Double Cask 12 Years Old
➁ The Macallan Sherry Oak 18 Years Old
The Macallan Double Cask 18 Years Old
The Macallan Rare Cask
* **For Memorable Gifts: "Engraving & Gift Wrapping"**
For special anniversaries or gifts, an artist will be on-site to provide a service where names or messages can be engraved onto purchased bottles. Additionally, for customers who wish, gift wrapping using Macallan exclusive paper bags and wrapping paper will be available.
Engraving service schedule: May 2 (Sat) - May 6 (Wed), August 13 (Thu) - 16 (Sun) *First-come, first-served
Gift wrapping service: Permanent
* **Pairing Experience with Premium Brands**
To unveil new charms of whisky, paid pairing sets collaborating with carefully selected premium brands will be offered.
Content: The fifth installment of the "Harmony Collection," inspired by the taste and aroma of "Phoenix Honey Orchid" oolong tea from JING TEA, to be released in June.
Implementation period: Weekends from June 13 (Sat) - 14 (Sun) until the end of the event.
* **"Special Tasting Seminar" by Global Ambassador**
A special seminar featuring Mr. GAKU, The Macallan Global Ambassador, will be held. Enjoy an extraordinary whisky experience alongside deep learning utilizing tasting notes.
Holding period: June, July, August (planned)
* **Special Sale of Rare Limited Lineup**
A wide variety of difficult-to-obtain limited bottles, including high-aged products such as "The Macallan Sherry Oak 25 Years Old," will be available. Customers who purchase high-aged products during the period will also receive a "drink ticket" to enjoy at the bar corner.
**【Event Overview】"THE MACALLAN KARUIZAWA"**
Period: May 1, 2026 (Fri) - around October (planned)
Venue: Liquor Mountain Kyu-Karuizawa Ginza-dori store
https://www.likaman.co.jp/shop/nagano/29078.html
Business Hours: AM10:00 - PM8:00 (Open all year round)
*Last admission: PM7:00
**【Company Profile】**
Company Name: Liquor Mountain Co., Ltd.
Representative: Kei Ito, Representative Director and President
Location: Nippon Life Shijo Bldg 7F, Tateuri Nishi-machi 60, Shijo-dori Higashi-no-Toin Higashi-iru, Shimogyo-ku, Kyoto City
TEL: 075-213-8200
URL: https://www.likaman.co.jp/
**【Contact for this matter】**
Liquor Mountain Co., Ltd.
Contact Person: Shogo Imai
TEL: 075-251-2555
E-Mail: imai@likaman.co.jp
**■ A Special Experience Presented by "THE MACALLAN KARUIZAWA"**
* **Tasting Experience Utilizing Tasting Notes**
To help visitors gain a deeper understanding of the complex and rich aromas and flavors of The Macallan, a paid tasting experience using dedicated tasting notes will be offered. This provides a luxurious opportunity for learning.
Target products:
➀ The Macallan Sherry Oak 12 Years Old
The Macallan Double Cask 12 Years Old
➁ The Macallan Sherry Oak 18 Years Old
The Macallan Double Cask 18 Years Old
The Macallan Rare Cask
* **For Memorable Gifts: "Engraving & Gift Wrapping"**
For special anniversaries or gifts, an artist will be on-site to provide a service where names or messages can be engraved onto purchased bottles. Additionally, for customers who wish, gift wrapping using Macallan exclusive paper bags and wrapping paper will be available.
Engraving service schedule: May 2 (Sat) - May 6 (Wed), August 13 (Thu) - 16 (Sun) *First-come, first-served
Gift wrapping service: Permanent
* **Pairing Experience with Premium Brands**
To unveil new charms of whisky, paid pairing sets collaborating with carefully selected premium brands will be offered.
Content: The fifth installment of the "Harmony Collection," inspired by the taste and aroma of "Phoenix Honey Orchid" oolong tea from JING TEA, to be released in June.
Implementation period: Weekends from June 13 (Sat) - 14 (Sun) until the end of the event.
* **"Special Tasting Seminar" by Global Ambassador**
A special seminar featuring Mr. GAKU, The Macallan Global Ambassador, will be held. Enjoy an extraordinary whisky experience alongside deep learning utilizing tasting notes.
Holding period: June, July, August (planned)
* **Special Sale of Rare Limited Lineup**
A wide variety of difficult-to-obtain limited bottles, including high-aged products such as "The Macallan Sherry Oak 25 Years Old," will be available. Customers who purchase high-aged products during the period will also receive a "drink ticket" to enjoy at the bar corner.
**【Event Overview】"THE MACALLAN KARUIZAWA"**
Period: May 1, 2026 (Fri) - around October (planned)
Venue: Liquor Mountain Kyu-Karuizawa Ginza-dori store
https://www.likaman.co.jp/shop/nagano/29078.html
Business Hours: AM10:00 - PM8:00 (Open all year round)
*Last admission: PM7:00
**【Company Profile】**
Company Name: Liquor Mountain Co., Ltd.
Representative: Kei Ito, Representative Director and President
Location: Nippon Life Shijo Bldg 7F, Tateuri Nishi-machi 60, Shijo-dori Higashi-no-Toin Higashi-iru, Shimogyo-ku, Kyoto City
TEL: 075-213-8200
URL: https://www.likaman.co.jp/
**【Contact for this matter】**
Liquor Mountain Co., Ltd.
Contact Person: Shogo Imai
TEL: 075-251-2555
E-Mail: imai@likaman.co.jp