When and where was the Johnnie Walker Brand Seminar held by Liquor Mountain Co., Ltd.?

The Johnnie Walker Brand Seminar was held on Tuesday, March 31, 2026, at the LM Lounge in Liquor Mountain Co., Ltd.'s headquarters in Kyoto City.

Who was the featured speaker at the Johnnie Walker Brand Seminar hosted by Liquor Mountain Co., Ltd.?

Brand Ambassador Ayato Bence Kaneko was the featured speaker at the Johnnie Walker Brand Seminar held at Liquor Mountain's Kyoto headquarters.

What products were tasted during the Johnnie Walker Brand Seminar conducted by Liquor Mountain Co., Ltd.?

During the seminar, participants tasted Johnnie Walker Red Label, Black Label, and the new product Johnnie Walker Blonde to learn about their unique characteristics.

What is the primary goal of Liquor Mountain Co., Ltd.'s internal brand seminars for its staff?

The primary goal is to cultivate liquor professionals who can suggest the perfect drink for every customer by deepening knowledge of brand history and new products.

From Classics to the New 'Johnnie Walker Blonde': Internal 'Johnnie Walker Brand Seminar' Held to Explore the History and Appeal of the Brand Since Its Founding

Q: How many liquor specialty stores does Liquor Mountain Co., Ltd. operate across Japan?

Liquor Mountain Co., Ltd. operates a chain of 204 liquor specialty stores nationwide in Japan as of the date of the seminar.

Published Apr 1, 2026 1:26 AM ・ Updated Jun 17, 2026 10:24 AM ・ 4 min read ・ Source: PR TIMES

Liquor Mountain Co., Ltd. held an internal brand seminar featuring Johnnie Walker to deepen staff knowledge of the brand's history and blending techniques. The session included tastings of classic labels and the new 'Johnnie Walker Blonde' to ensure staff can provide expert recommendations to customers.

Liquor Mountain Co., Ltd. (Headquarters: Kyoto City), which operates a chain of 204 liquor specialty stores nationwide, held a 'Johnnie Walker Brand Seminar' at its Kyoto headquarters LM Lounge on Tuesday, March 31, 2026.

To cultivate 'liquor professionals' capable of suggesting the perfect drink for every customer, our company regularly holds internal seminars to deeply study the history and the vision of the creators behind global brands.

Seminar Overview In this seminar, we welcomed Brand Ambassador Ayato Bence Kaneko to deepen our understanding of the history of 'Johnnie Walker,' which has continued its journey as the world's No. 1 Scotch whisky, and its profound blending techniques. In the latter half of the seminar, we learned about the unique characteristics of each product while tasting the brand's iconic 'Red Label' and 'Black Label,' as well as the new product, 'Johnnie Walker Blonde.' As professionals in liquor sales, we were able to re-examine the appeal of the long-beloved classic lineup while mastering new ways to enjoy whisky as proposed by the new 'Johnnie Walker Blonde.'

Conclusion Moving forward, we will continue to conduct highly specialized training to convey the value of our products more deeply and to enhance our expertise by constantly updating our knowledge of new products. Through these efforts, we strive to further improve our staff's knowledge so that we can respond to the ever-evolving market and diversifying needs, and propose the perfect drink for each and every customer.

[Company Overview] Company Name: Liquor Mountain Co., Ltd. Representative: Kei Ito, Representative Director Address: 7F Nippon Life Shijo Building, 60 Tachiuri Nishimachi, Shijo-dori Higashinotoin-higashi-iru, Shimogyo-ku, Kyoto TEL: 075-213-8200 FAX: 075-213-8250 URL: https://www.likaman.co.jp/

[Inquiries Regarding This Matter] Company Name: Liquor Mountain Co., Ltd. Contact Person: Shogo Imai Address: 7F Nippon Life Shijo Building, 60 Tachiuri Nishimachi, Shijo-dori Higashinotoin-higashi-iru, Shimogyo-ku, Kyoto TEL: 075-251-2555 FAX: 075-213-8250 E-Mail: imai@likaman.co.jp

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Source: PR TIMES
Category: event

From Classics to the New 'Johnnie Walker Blonde': Internal 'Johnnie Walker Brand Seminar' Held to Explore the History and Appeal of the Brand Since Its Founding

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