From Classics to the New 'Johnnie Walker Blonde': 'Johnnie Walker Brand Seminar' Held Internally to Explore its History and Charm Since Inception
Liquor Mountain, a specialty liquor store chain, held an internal 'Johnnie Walker Brand Seminar' at its Kyoto headquarters. Employees learned about the brand's history and tasted the new 'Johnnie Walker Blonde' to improve customer service.
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Liquor Mountain Co., Ltd. (Headquarters: Kyoto City), which operates a chain of 204 specialty liquor stores nationwide, held a 'Johnnie Walker Brand Seminar' at the LM Lounge of its Kyoto headquarters on Tuesday, March 31, 2026.
To cultivate 'liquor professionals' who can propose the perfect drink to our customers, our company regularly holds internal seminars to deeply learn about the history of global brands and the passion of their makers.
■ Overview of this Seminar
In this seminar, we welcomed Brand Ambassador Ayato Bence Kaneko to deepen our understanding of the history of 'Johnnie Walker', which has continued to walk as the world's No. 1 Scotch whisky, and its profound blending techniques. In the second half of the seminar, we learned about the characteristics of each product by actually tasting the brand's iconic 'Red Label' and 'Black Label', as well as the new product 'Johnnie Walker Blonde'. As professionals in liquor sales, we were able to once again delve deeply into the charm of the classic lineup that has been loved for many years, while also mastering the new ways to enjoy whisky proposed by the new product 'Johnnie Walker Blonde'.
■ Summary
Our company will continue to hold highly specialized training to convey the value of products more deeply and enhance our expertise by constantly updating our knowledge of new products. Through these initiatives, we will strive to further improve the knowledge of our staff so that we can meet the needs of the ever-evolving market and diverse customer demands, proposing the perfect drink for every single customer.
[Company Overview]
Company Name: Liquor Mountain Co., Ltd.
Representative: Kei Ito, Representative Director
Location: 7F Nippon Life Shijo Building, 60 Tachiuri Nishi-machi, Higashinotoin Higashi-iru, Shijo-dori, Shimogyo-ku, Kyoto City
TEL: 075-213-8200
FAX: 075-213-8250
URL: https://www.likaman.co.jp/
[Inquiries regarding this matter]
Company
To cultivate 'liquor professionals' who can propose the perfect drink to our customers, our company regularly holds internal seminars to deeply learn about the history of global brands and the passion of their makers.
■ Overview of this Seminar
In this seminar, we welcomed Brand Ambassador Ayato Bence Kaneko to deepen our understanding of the history of 'Johnnie Walker', which has continued to walk as the world's No. 1 Scotch whisky, and its profound blending techniques. In the second half of the seminar, we learned about the characteristics of each product by actually tasting the brand's iconic 'Red Label' and 'Black Label', as well as the new product 'Johnnie Walker Blonde'. As professionals in liquor sales, we were able to once again delve deeply into the charm of the classic lineup that has been loved for many years, while also mastering the new ways to enjoy whisky proposed by the new product 'Johnnie Walker Blonde'.
■ Summary
Our company will continue to hold highly specialized training to convey the value of products more deeply and enhance our expertise by constantly updating our knowledge of new products. Through these initiatives, we will strive to further improve the knowledge of our staff so that we can meet the needs of the ever-evolving market and diverse customer demands, proposing the perfect drink for every single customer.
[Company Overview]
Company Name: Liquor Mountain Co., Ltd.
Representative: Kei Ito, Representative Director
Location: 7F Nippon Life Shijo Building, 60 Tachiuri Nishi-machi, Higashinotoin Higashi-iru, Shijo-dori, Shimogyo-ku, Kyoto City
TEL: 075-213-8200
FAX: 075-213-8250
URL: https://www.likaman.co.jp/
[Inquiries regarding this matter]
Company