Lii Inc. Receives 7 External Evaluations in Six Months: Achievements Manifest Across Business, Organization, and People
Lii Inc. has received seven external evaluations from fiscal year 2025 to April 2026, covering business innovation, unique corporate culture, and well-being. This success is attributed to Lii's philosophy, "You Move, Move You. When your body moves, everything starts to move," which has borne fruit in business growth, internal initiatives, and diverse work styles.
📋 Article Processing Timeline
- 📰 Published: May 11, 2026 at 19:00
- 🔍 Collected: May 11, 2026 at 10:31
- 🤖 AI Analyzed: May 12, 2026 at 06:34 (20h 2m after Collected)
Lii Inc. (Headquarters: Nagoya City, Aichi Prefecture; Representative Director: Ayumi Hirose; hereinafter Lii), which advocates "You Move, Move You. When your body moves, everything starts to move," has received seven awards and certifications from fiscal year 2025 to April 2026, from various perspectives including business innovation, unique internal culture, and well-being (some of which have been previously reported).
These awards and certifications are considered a result of Lii's philosophy, "When your body moves, everything starts to move," which has borne fruit in business growth, unique internal initiatives, and diverse work styles.
Main Evaluations and Certifications for FY2025-2026:
Startup World Cup 2026 Nagoya Preliminary Winner (Official Organizer Announcement)
CNB Venture Award 2025 Chubu Bureau of Economy, Trade and Industry Director-General's Award (Official Website)
J-Startup CENTRAL 6th Term Certification (Official Website)
Career Ownership Management AWARD 2026 Excellence Award (SME Category) (List of Winners)
Supported by the Ministry of Economy, Trade and Industry. Highly evaluated for transforming the deeply rooted "dedication-dependent model" in the welfare industry and designing a "cycle that maximizes challenges based on security" through unique mechanisms such as RBC, interviewer auditions, and internal recruitment. It was recognized with clear results such as reduced turnover, approximately 11 times sales growth, and a 100% return-to-work rate after childcare leave.
Certified Health & Productivity Management Organization 2026 (List of Certified Organizations) Certified by the Ministry of Economy, Trade and Industry and the Japan Health Council. Met all essential requirements, including promoting opportunities for exercise, measures against long working hours, mental health support, and support for balancing work and childcare. Lii's unique exercise-centric health management was recognized.
Forbes JAPAN WOMEN AWARD 2025 TOP100 (Forbes Article) Selected as one of the top 100 companies in Japan in this award, which evaluates diversity, working environment, and performance productivity for listed and unlisted domestic companies.
Monthly SOHMU "Sohmu Award" Special Jury Prize (Jury Results) The "Darts Trip" initiative, led by the general affairs department, which randomly visits rapidly expanding national bases, received the award. The results are clear, such as improving the expense application rejection rate from over 20% (industry average) to 10%, and it has now spread to voluntary visits between studios, establishing itself as a company-wide culture.
Our Philosophy: Move one minute more than now.
What Lii values most is the conviction that "if you exercise even one minute more than now, life becomes more interesting." In the past, living itself was exercise, but today, it's an era where you don't move unless you consciously do so. That's why we ourselves want to enjoy "moving one minute more" first and spread that vitality through our business.
Challenging various awards was a process to embody this idea within the company and continuously measure it with objective indicators. For both work and health, first "move your body" before thinking. That one step changes your breathing, your gaze, and your scenery.
These awards and certifications are the result of gradually proving that "moving oneself," regardless of scale or field, directly leads to organizational vitality and business growth, and are the embodiment of employees who have believed in the philosophy and continued to move themselves. Now that business is accelerating, we will refine Lii's unique organizational culture driven by exercise and spread Lii's vitality from Nagoya to the world.
About Lii Inc.
Lii Inc. aims to sound the alarm against the "contradiction of civilization" where exercise has been lost at the end of efficiency, and to recreate the joy of physical activity inherent in humans. With "You Move, Move You." as its motto, it delivers quality exercise opportunities worldwide through businesses such as child development support "Lii sports."
[Company Overview]
Company Name: Lii Inc.
Representative: Ayumi Hirose, Representative Director CEO
Established: November 1, 2018
Location: Gokiso Central Building 3A, 3-8-1 Gokisodori, Showa-ku, Nagoya City, Aichi Prefecture
Business Activities: Child development support business, after-school day service business, education business, fitness business, commerce (merchandise sales) business
Website: https://liistyle.com/
[Contact for this matter]
Lii Inc. Public Relations Contact: Yokoyama
TEL: 090-5944-9538 / MAIL: lii_pr@liistyle.co.jp
These awards and certifications are considered a result of Lii's philosophy, "When your body moves, everything starts to move," which has borne fruit in business growth, unique internal initiatives, and diverse work styles.
Main Evaluations and Certifications for FY2025-2026:
Startup World Cup 2026 Nagoya Preliminary Winner (Official Organizer Announcement)
CNB Venture Award 2025 Chubu Bureau of Economy, Trade and Industry Director-General's Award (Official Website)
J-Startup CENTRAL 6th Term Certification (Official Website)
Career Ownership Management AWARD 2026 Excellence Award (SME Category) (List of Winners)
Supported by the Ministry of Economy, Trade and Industry. Highly evaluated for transforming the deeply rooted "dedication-dependent model" in the welfare industry and designing a "cycle that maximizes challenges based on security" through unique mechanisms such as RBC, interviewer auditions, and internal recruitment. It was recognized with clear results such as reduced turnover, approximately 11 times sales growth, and a 100% return-to-work rate after childcare leave.
Certified Health & Productivity Management Organization 2026 (List of Certified Organizations) Certified by the Ministry of Economy, Trade and Industry and the Japan Health Council. Met all essential requirements, including promoting opportunities for exercise, measures against long working hours, mental health support, and support for balancing work and childcare. Lii's unique exercise-centric health management was recognized.
Forbes JAPAN WOMEN AWARD 2025 TOP100 (Forbes Article) Selected as one of the top 100 companies in Japan in this award, which evaluates diversity, working environment, and performance productivity for listed and unlisted domestic companies.
Monthly SOHMU "Sohmu Award" Special Jury Prize (Jury Results) The "Darts Trip" initiative, led by the general affairs department, which randomly visits rapidly expanding national bases, received the award. The results are clear, such as improving the expense application rejection rate from over 20% (industry average) to 10%, and it has now spread to voluntary visits between studios, establishing itself as a company-wide culture.
Our Philosophy: Move one minute more than now.
What Lii values most is the conviction that "if you exercise even one minute more than now, life becomes more interesting." In the past, living itself was exercise, but today, it's an era where you don't move unless you consciously do so. That's why we ourselves want to enjoy "moving one minute more" first and spread that vitality through our business.
Challenging various awards was a process to embody this idea within the company and continuously measure it with objective indicators. For both work and health, first "move your body" before thinking. That one step changes your breathing, your gaze, and your scenery.
These awards and certifications are the result of gradually proving that "moving oneself," regardless of scale or field, directly leads to organizational vitality and business growth, and are the embodiment of employees who have believed in the philosophy and continued to move themselves. Now that business is accelerating, we will refine Lii's unique organizational culture driven by exercise and spread Lii's vitality from Nagoya to the world.
About Lii Inc.
Lii Inc. aims to sound the alarm against the "contradiction of civilization" where exercise has been lost at the end of efficiency, and to recreate the joy of physical activity inherent in humans. With "You Move, Move You." as its motto, it delivers quality exercise opportunities worldwide through businesses such as child development support "Lii sports."
[Company Overview]
Company Name: Lii Inc.
Representative: Ayumi Hirose, Representative Director CEO
Established: November 1, 2018
Location: Gokiso Central Building 3A, 3-8-1 Gokisodori, Showa-ku, Nagoya City, Aichi Prefecture
Business Activities: Child development support business, after-school day service business, education business, fitness business, commerce (merchandise sales) business
Website: https://liistyle.com/
[Contact for this matter]
Lii Inc. Public Relations Contact: Yokoyama
TEL: 090-5944-9538 / MAIL: lii_pr@liistyle.co.jp