High School Entrepreneur Founds Lifestyle Company from Gifu

Liiivv Inc. (Headquarters: Gifu City, Gifu Prefecture, CEO: Kensuke Kamiya, hereinafter "the Company") is pleased to announce its establishment on June 8, 2026.

The Company is a lifestyle company with the purpose of "Making people's lives more interesting." We aim to realize a world where people can enjoy their own unique lives by developing multiple businesses centered on culture and experiences, such as events, media, and D2C.

CEO Kensuke Kamiya is currently a high school student (3rd year, 17 years old). Starting from the desire to "live my own life, not one evaluated by others. And to create such a world," he founded the company from Gifu. Without being bound by existing frameworks such as academic background, age, or place of residence, he will build the business while embodying that way of life himself.

The Company currently operates two main businesses: "Life & Culture Business" and "Media Business." As the first brand in the Life & Culture business, we have launched "CHAPTER18," a youth culture brand targeting individuals under 18 years old. We plan to hold our first large-scale event in Gifu City (venue to be confirmed) on March 10, 2027.

Background of Establishment

We live every day amidst countless "evaluations." School grades, deviation scores, job offers, annual income.

Society measures people by various standards, and these numbers are spoken of as indicators of a "good life."

However, is living according to those standards truly living one's own life?

Representative Director Kensuke Kamiya is a current high school student. He has grappled with this question throughout his teenage years. A sense of discomfort with following a path dictated by others. A strong desire to choose one's own life, rather than being evaluated. Kamiya believes this is not only a personal feeling but also a sentiment shared by many of his peers.

"I want to live a freer life. I want to create a world where people can live their own lives, not for the sake of being evaluated by others."

This desire is the starting point for Liiivv Inc.

He chose his hometown, Gifu, as the place to start his business. Some voices speak of "disadvantages of starting a business in a rural area." However, Kamiya questions that premise itself. Place and age do not determine a person's potential. He believes that becoming proof of this himself is Liiivv's first task.

Through businesses such as events, media, and D2C, the Company aims to enrich people's lives with the power of culture and experiences. This is not merely business, but a long-term initiative to realize "a world where everyone can enjoy their own unique lives."

Management Philosophy

Liiivv Inc. conducts its business under the following philosophy system.

Item

Content

Purpose

Making people's lives more interesting.

Mission

To create culture and experiences that enrich people's lives.

Vision

To create a world where everyone can enjoy their own unique lives.

Corporate Message

Life, made more interesting.

Ikikata (Code of Conduct)

Liiivv has established "ikikata" not as a business guideline, but as a principle for living.

01. Be Yourself ── Live your own life, not by others' values.

02. Stay Curious ── Stepping into the unknown makes life interesting.

03. Own Your Story ── You don't need to live someone else's story. Choose and forge your own path.

04. Connect Beyond ── Encounters that transcend age, place, and title change the landscape of life.

05. Enjoy the Journey ── Find value not only in the outcome but also in the process.

Business Overview

Liiivv Inc. currently operates the following two businesses:

Life & Culture Business

This business creates "culture" and "experiences" that directly touch people's lives. It develops diverse lifestyle brands in various forms, such as events, D2C, and retail stores. We adopt a scrap-and-build brand portfolio strategy, avoiding dependence on a single brand and dynamically launching, refreshing, and withdrawing brands in response to changes in the era, market, and target audience.

Currently, we are operating "CHAPTER18," a youth culture brand targeting individuals under 18 years old, as our first brand. Details will be provided later.

Media Business (Liiivv Media)

A lifestyle media with the concept "HOW I LIVE. I live this way." It delivers content on themes of lifestyle, work style, culture, and experiences to everyone pursuing their own unique life. It is not limited to a specific age group or demographic, but targets anyone who wants to make their life richer and more interesting.

These two businesses are the current core of Liiivv. By expanding the brand portfolio and growing the media, we will increase touchpoints that involve people's lives.

CHAPTER18

Launch of Youth Culture Brand "CHAPTER18"

CHAPTER18 is a youth culture brand targeting young people aged 18 and under.

It is designed not as an "event for students," but as a brand that expresses the culture, sensibilities, and way of life of young people living their teenage years.

Brand Concept: Beyond What You Know.

Teenage years are a time when one encounters the most "firsts" in life. The reason for CHAPTER18's existence is to create moments where young people encounter "worlds they don't yet know" through music, art, and culture. This brand affirms the sensibilities and potential that come from not knowing anything yet, rather than from having a lot of knowledge or experience.

First Event Outline (Planned)

On March 10, 2027, the first CHAPTER18 event will be held in Gifu City, Gifu Prefecture (venue to be confirmed). It will be structured as a theater-style genreless festival, primarily featuring music live performances. We aim for a unique space where professional artists and performers aged 18 and under share the same stage.

Item

Content

Event Name

CHAPTER18

Date

March 10, 2027 (Wed)

Venue

Gifu City, Gifu Prefecture

Format

Theater-style, Genreless

Target Audience

18 years old and under only

Estimated Scale

1,200 to 1,500 people

Details on performers and the program will be announced separately.

Sponsorship and Partnership Recruitment

CHAPTER18 is currently seeking corporate and organizational sponsors and partners. We offer a platform for authentic brand experiences for companies seeking touchpoints with Gen Z and Gen Alpha. The sponsorship funding target is set at 25 to 30 million yen, with multiple sponsorship plans available. For details, please contact us at the inquiry address below.

Inquiries regarding Sponsorship, etc.

Mid-to-Long-Term Vision

Liiivv Inc. aims for long-term, sustainable growth as a lifestyle company.

We will not engage in business development aimed at IPO or short-term exit.

As a company that continues to be involved in people's lives, we will expand our business in the following phases.

Growth Phase

Phase

Period

Sales Target

Policy

Foundation Building Period

~2029

500 million yen

Establish a business foundation centered on CHAPTER18 and Liiivv Media. Expand brand recognition starting from Gifu.

Expansion Period

2030~ 2035

25 billion yen

Expand brand portfolio and nationwide rollout. Build a system for simultaneous operation of multiple brands in the Life & Culture business.

Culture Establishment Period

2036~ 2040

100 billion yen

Establish cultural presence in the lifestyle domain. Form a group of brands deeply rooted in people's lives.

Aspired Vision

What we aim for is not just an increase in sales volume. Through the events, media, and brands handled by Liiivv, we want to continuously create opportunities for people to think about and practice "what their own unique life is."

We will expand this challenge, which began in Gifu, to all of Japan, and then to the world.

Company Overview

Company Name: Liiivv Inc.

Establishment: June 8, 2026

Representative: CEO Kensuke Kamiya

Location: 204-1 Hikosaka, Gifu City, Gifu Prefecture

Capital: 1 million yen

Corporate Number: 4200001045152

Business Activities: Life & Culture Business / Media Business

Inquiries: hello@liiivv.com

Inquiries Regarding This Matter

Liiivv Inc. General Inquiry Desk

Email: hello@liiivv.com

Corporate Site: https://liiivv.com