Raitai to Launch Electronic Lighters Featuring Designs from Popular Brand 'SWIMMER' in May 2026
Raitai Co., Ltd., a manufacturer of smoking accessories, has announced the release of the 'SWIMMER CR 20P,' a disposable electronic lighter, on May 25, 2026. This new product is a licensed item from the popular general goods brand 'SWIMMER.' As a veteran company established in 1937, Raitai's new launch is part of a strategy to expand its business into the lifestyle product sector, responding to the market shift from material consumption to experience-based consumption. By incorporating SWIMMER's charming design aesthetic, the company aims to appeal to a new generation of consumers in addition to the brand's existing fans.
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- 📰 Published: May 19, 2026 at 19:00
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Raitai Co., Ltd. (Headquarters: Taito-ku, Tokyo; CEO: Takuro Hirota), a manufacturer and seller of smoking accessories, will launch the 'SWIMMER CR 20P' disposable electronic lighter on May 25, 2026. The product is licensed from the general goods brand 'SWIMMER,' handled by IP4 Inc. (Headquarters: Toshima-ku, Tokyo; President: Tsuyoshi Kohama).
'SWIMMER' is a brand known for its wide range of products, from apparel to stationery, featuring adorable designs with animal and dessert motifs. Since its debut in 1987, it has been beloved by fans for about 30 years. After ceasing operations in 2018, the brand was revived in 2020 by Patty's Co., Ltd. and now attracts support not only from its original fanbase but also from a new generation.
The lighter embodies the brand's philosophy of allowing people to freely enjoy cute things, featuring designs that capture its unique world.
Established in 1937, Raitai has a long history of providing lighters and smoking accessories with superior design and functionality. The company believes the culture of fire extends beyond smoking to enrich life through campfires, candles, and aromatherapy. Based on this philosophy, Raitai is expanding its business into lifestyle products to meet the changing needs from 'goods consumption' to 'experience consumption.' This new product is part of that initiative.
Under its motto of 'Creation and Challenge,' Raitai will continue to provide products and experiences that enrich people's lives.
■ Product Overview
Product Name: SWIMMER CR 20P
Release Date: May 2026
Size: 24mm × 9mm × 81mm
Specification: Disposable electronic lighter
Distributor: Raitai Co., Ltd.
Other: Features a child-resistant mechanism with a stiff ignition button to prevent accidents.
■ About SWIMMER
'SWIMMER' is a general goods brand offering products such as apparel, fashion accessories, bags, pouches, wallets, home decor, and stationery. Characterized by its cute animal and dessert-themed designs, it was popular for about 30 years since 1987. After its discontinuation in 2018, it was revived in 2020 by a new operator, Patty's Co., Ltd., and continues to gain support from a broad fanbase.
■ About IP4 Inc.
IP4 Inc. is a company engaged in the licensing business, including brokering and selling character rights, and a capsule vendor business selling capsule toys for numerous characters and brands. Established in May 2002.
■ Inquiries Regarding Collaborations
Raitai is actively considering unconventional collaborations, extending from design, promotion, and new product development to initiatives that design the 'experience of fire' itself.
'SWIMMER' is a brand known for its wide range of products, from apparel to stationery, featuring adorable designs with animal and dessert motifs. Since its debut in 1987, it has been beloved by fans for about 30 years. After ceasing operations in 2018, the brand was revived in 2020 by Patty's Co., Ltd. and now attracts support not only from its original fanbase but also from a new generation.
The lighter embodies the brand's philosophy of allowing people to freely enjoy cute things, featuring designs that capture its unique world.
Established in 1937, Raitai has a long history of providing lighters and smoking accessories with superior design and functionality. The company believes the culture of fire extends beyond smoking to enrich life through campfires, candles, and aromatherapy. Based on this philosophy, Raitai is expanding its business into lifestyle products to meet the changing needs from 'goods consumption' to 'experience consumption.' This new product is part of that initiative.
Under its motto of 'Creation and Challenge,' Raitai will continue to provide products and experiences that enrich people's lives.
■ Product Overview
Product Name: SWIMMER CR 20P
Release Date: May 2026
Size: 24mm × 9mm × 81mm
Specification: Disposable electronic lighter
Distributor: Raitai Co., Ltd.
Other: Features a child-resistant mechanism with a stiff ignition button to prevent accidents.
■ About SWIMMER
'SWIMMER' is a general goods brand offering products such as apparel, fashion accessories, bags, pouches, wallets, home decor, and stationery. Characterized by its cute animal and dessert-themed designs, it was popular for about 30 years since 1987. After its discontinuation in 2018, it was revived in 2020 by a new operator, Patty's Co., Ltd., and continues to gain support from a broad fanbase.
■ About IP4 Inc.
IP4 Inc. is a company engaged in the licensing business, including brokering and selling character rights, and a capsule vendor business selling capsule toys for numerous characters and brands. Established in May 2002.
■ Inquiries Regarding Collaborations
Raitai is actively considering unconventional collaborations, extending from design, promotion, and new product development to initiatives that design the 'experience of fire' itself.