Over 500,000 Units Shipped! The 'Aburishi' Research Team Conducts a Thorough Verification: Announcing the Top 5 'DIY Toasted Dagashi' Ranking from 29 Varieties. Classic Dagashi Evolve with a 'Little Extra Effort.' Verifying Easy Arrangements You Can Enjoy Just by Toasting.

The 'Aburishi Research Team,' an internal project team at Lightec Inc. (Headquarters: Taito-ku, Tokyo; Representative Director: Takuro Hirota), a manufacturer and seller of smoking accessories and household goods, has conducted a 'DIY Toasted Ranking' survey. Using the 'Aburishi' kitchen torch-style disposable burner lighter, they tested 29 types of commercial dagashi (cheap snacks) available at convenience stores and supermarkets nationwide.

What is 'Aburishi'?

'Aburishi' is a disposable burner lighter that has surpassed 500,000 units in cumulative shipments within three years of its release. It was developed and sold as a product that pursues safety and ease of use to the extreme, allowing anyone to easily enjoy an authentic toasting experience.

Because it comes pre-filled with gas, anyone can start cooking immediately just by taking it out of the box and pressing the ignition button. Its compact size makes it perfect not only for your home kitchen but also as a companion for outdoor activities and camping.

Thorough Verification by Toasting Classic Dagashi!

This time, in response to feedback from users wanting to 'enjoy toasting more easily,' we focused on 'dagashi,' the most accessible food items. The research team strictly evaluated 29 items to see how much these inexpensive, classic snacks could evolve through the 'heat' and 'savory aroma' of toasting.

[Survey Results] Overall Ranking TOP 3

We present the items that emerged victorious from the fierce competition of 29 varieties, having 'transformed' the most through toasting.

1st Place: Yocchan Dagashiya Ika no Ashi (Squid Legs)

The proud winner of 1st place is 'Ika no Ashi' (Squid Legs). Applying heat softens the meat, and every time you chew, the rich umami of the squid overflows. The ancient wisdom that 'dried squid is meant to be toasted' proved to be an unshakable truth for deliciousness!

2nd Place: Kongari Rusks

Despite being made of simple ingredients, this item was highly rated because toasting elevated its aroma, texture, and appearance to a higher level. Crispy on the outside and slightly warm on the inside, it has the perfection of freshly baked bread! It was selected for 2nd place as an item that allows anyone to easily experience the 'value of toasting.'

3rd Place: Chocolate Cake

The melting sensation on the surface caused by toasting is appetizing. The reason for its popularity is that it is hard to fail if you adjust the distance of the flame, and it easily increases satisfaction. The chocolate aroma is gently brought out, and the fact that a simple 'little extra effort' significantly changes the impression further enhances the fun of toasting.

4th Place: Oyatsu Calpas

A short burst of toasting highlights the savory exterior and the juiciness of the interior, evolving it from a snack into an 'otsumami' (appetizer). We evaluated it for its excellent balance between ease of use and the impact of the change in flavor, making it easy to incorporate into daily life.

5th Place: Umaibo Mentai Flavor

The one that showed an unexpected change was 'Umaibo.' It is a classic dagashi that is delicious even as is, but toasting makes the surface savory and makes the flavor more vivid. We especially recommend toasting it with cheese on top. It is a guilt-filled flavor where the umami of the mentai (spicy cod roe) and the richness of the melted cheese blend together.

Extra Edition: Adult Dagashi? Award - Yocchan Smoked Squid Cartilage

This is an item with extremely high potential as an appetizer. Toasting causes the meat to loosen, and the crunchy texture of the cartilage becomes more pronounced. The aroma of the smoke rises, and it was unanimously selected as an 'adult reward' to enrich your home drinking experience.

Through this verification, we found that the 'little extra effort' of toasting transforms products we eat casually into unexpected deliciousness or rewards. The results of this verification are also available on YouTube and Instagram.

Part 1: https://www.instagram.com/p/DVADBKAEg5_/

Part 2: https://www.instagram.com/p/DWFyQArS6ag/

Lightec will continue to propose new ways to enjoy food created by the 'little extra effort' of toasting. We hope you will also try the 'toasting' experience with your favorite dagashi.

Aburishi Product Overview

Colors: Pink, Blue, Orange

Material: ABS Resin

Body Size: Approx. 7 x 10 x 2.7 cm; Approx. 68g

Sales Site: https://rabbitrun.jp/view/item/000000000268

*You can also purchase it at Amazon, Rakuten Ichiba, your local supermarket, home centers, etc.

Please contact retailers directly regarding store inventory status.

Lightec Inc. Company Overview

Lightec is a long-established lighter manufacturer that has been manufacturing and selling smoking accessories, including lighters, for over 80 years since its founding. Through creativity and challenges that stay ahead of the times, we are committed to product development with the goal of being a light that continues to illuminate society through manufacturing that is close to our customers' lives and environments.

Company Name: Lightec Inc.

Address: 2-13-9 Asakusabashi, Taito-ku, Tokyo

Representative: Takuro Hirota

Founded: 1937 (Showa 12)

Established: 1954 (Showa 29)

URL: https://www.lightec-inc.jp/