LIFULL HOME'S Signs Sponsorship Deal with Pro-Baseball Team Fukuoka SoftBank Hawks

LIFULL Co., Ltd. has announced that its real estate and housing information service, LIFULL HOME'S, has signed an official sponsorship agreement with the professional baseball team Fukuoka SoftBank Hawks for the 2026 season.

Through this sponsorship, the company aims to enthusiastically support the Fukuoka SoftBank Hawks alongside local residents, contributing to the vibrant Fukuoka real estate market and the further development of the local community.

### Background of the Sponsorship

The decision for LIFULL HOME'S to sponsor the Fukuoka SoftBank Hawks stems from great expectations for the city of Fukuoka and a strong desire to establish deep roots in the community.

- **Supporting Fukuoka's Vitality**: In Fukuoka, which is experiencing remarkable development, real estate transactions are a crucial step in people's lives. The company wishes to be a presence that energizes this market.
- **Unity with the Community**: By supporting the Hawks, a source of local pride, LIFULL HOME'S aims to share in the excitement from the residents' perspective and build a relationship as a 'fellow' member of the community.
- **Resonance with the Power of Sports**: The company deeply resonates with the power of sports to unite people and invigorate a region, which aligns with its own vision of enriching communities through housing.

### Future Initiatives

- **Strengthening Partnerships with Real Estate Companies**: LIFULL HOME'S will reinforce its commitment to the Fukuoka area, expanding partnerships with real estate brokerage and sales businesses to build a robust network that can optimally meet the region's active real estate needs.
- **Providing Fan-Participatory Experiences**: The company will organize campaigns and events linked with the Hawks to make the home-searching process more exciting for fans.

### Commemorative Campaign: "Fukuoka Machi Stamen 2026"

To celebrate the sponsorship, a fan-participation campaign called "Fukuoka Machi Stamen 2026" (Fukuoka Town Starting Lineup 2026) will be held.

- **Special Website**: https://fukuoka-machistamen.lifull.com
- **Period**: June 18, 2026 (Thu) 10:00 AM - July 20, 2026 (Mon) 11:59 PM
- **Details**: A total of 28 people who share their "town starting lineup" on social media will be selected by lottery to win prizes, including a luxurious party suite to watch a game with a Hawks alumnus and tickets for the Mizuho Premium Seat.
- **How to Enter**: Create an image with the "Stamen Maker" on the special website, post it on social media with the designated hashtag, and follow the official LIFULL HOME'S account.

A special video will also be released on the site, featuring comedian Yu Saito of Parachute Butai and local real estate experts presenting their own "town starting lineup."