LIFULL HOME'S Rental to Launch AI-Powered Automatic Video Generation from 360-Degree Spatial Data for Properties Starting June 2026

LIFULL Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; Representative Director and President: Yuji Ito; TSE Prime: 2120), which addresses social issues through its business, operates the real estate and housing information service "LIFULL HOME'S." Starting June 2026, LIFULL HOME'S will begin offering a function to automatically generate rental property videos from 360-degree spatial data using AI, leveraging "RICOH360 Business Package AI for attracting customers (※)" provided by Ricoh Co., Ltd. (hereinafter "Ricoh") to its LIFULL HOME'S members.

In home searching, users tend to prioritize the richness of information, but real estate businesses face the challenge of not having enough time for video production due to labor shortages. This initiative utilizes panoramic images held by real estate businesses, and Ricoh's proprietary AI analyzes property features to automatically generate videos. This minimizes the burden on businesses while enabling them to disseminate rich information. Through this function, LIFULL HOME'S aims to build a better matching environment for users searching for homes.

The details of this initiative are scheduled to be introduced at Ricoh's booth at the "Rental Housing Management EXPO" to be held from May 13-15, 2026.

Background: Expectations for enriched property information and improved quality of property information

Currently, many users tend to choose portal sites based not only on the "number of properties" but also on the "quality and quantity of property information" such as photos and videos. LIFULL HOME'S aims to create an environment where users can smoothly find their ideal home by providing more detailed information. On the other hand, for real estate businesses, producing and editing high-quality videos remains a significant burden, and there is a demand for efficient means to deliver information.

Overview: Providing a mechanism for members with panoramic images to post videos "effortlessly"

To solve these challenges, LIFULL HOME'S is collaborating with Ricoh to introduce AI technology that automatically generates videos from panoramic images. LIFULL HOME'S members who already possess panoramic images can now post videos that automatically capture the property's features and highlights by Ricoh's AI, without the need for new shooting or complex editing work. By introducing this function, users can more accurately grasp the atmosphere of properties on the LIFULL HOME'S website, reducing mismatches during viewings and contributing to smoother communication with real estate businesses.

For details on usage fees, please contact your LIFULL HOME'S representative.

Future Development: Promoting Real Estate DX through Technology Utilization

Going forward, we will promote the automatic generation of diverse customer attraction content (photos, videos, panoramas, staging, etc.) starting from 360-degree spatial data and the advancement of expression in collaboration with Ricoh. LIFULL HOME'S will contribute to the promotion of DX in the real estate industry by reducing the operational burden on its members through technology, while providing an environment where users can confidently choose their homes.

Comment from Chie Goshima, Head of Rental Project, LIFULL HOME'S Business Division, LIFULL Co., Ltd.

Amidst the deepening labor shortage in the real estate industry, balancing the enrichment and efficiency of property information is extremely difficult. Meanwhile, with video viewing becoming commonplace, intuitive information gathering through videos is now standard in home searching. This initiative will enable the speedy provision of a "near-viewing experience" for more properties while reducing the operational burden on real estate businesses. We expect this to contribute to users making satisfying home choices. We will continue to update the way people search for homes in collaboration with partner companies, aiming to realize our vision of "the best matching between people and homes."

※RICOH360 Business Package AI for attracting customers: Provides shooting equipment including 360-degree cameras, Ricoh's proprietary AI for automatic generation of customer attraction content, and operational support as a single package. The shooting equipment adopts "RICOH THETA X," which supports high resolution of up to approximately 11K and can acquire high-definition 360-degree images. In addition, the "RICOH THETA X" adopted in this package also features a function that allows sorting of captured photos "app-less and smartphone-less," specialized for the shooting flow of real estate businesses. It is not merely a mechanism for shooting and posting 360-degree images, but also resolves the burden of data sorting operations and develops as a platform for automatically generating customer attraction content from a single 360-degree spatial data.

About "RICOH360" (https://www.ricoh360.com/ja/)

RICOH360 is an industry-agnostic platform centered on 360-degree images and videos.