LIFULL HOME'S Rental to Launch AI-Powered Automatic Video Generation for Properties from 360-Degree Spatial Data Starting June 2026
LIFULL HOME'S will launch a new feature in June 2026 that automatically generates rental property videos from 360-degree spatial data, utilizing Ricoh's AI technology "RICOH360 Business Package Customer Acquisition AI." This aims to alleviate the video production burden on real estate businesses and meet user expectations for enriched property information.
📋 Article Processing Timeline
- 📰 Published: May 11, 2026 at 20:00
- 🔍 Collected: May 11, 2026 at 11:31
- 🤖 AI Analyzed: May 12, 2026 at 04:15 (16h 43m after Collected)
LIFULL HOME'S, a real estate and housing information service operated by LIFULL Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; Representative Director and President: Yuji Ito; TSE Prime: 2120), which is committed to solving social issues through its business, will begin offering a function to LIFULL HOME'S members starting in June 2026. This function utilizes "RICOH360 Business Package Customer Acquisition AI" (※) provided by Ricoh Co., Ltd. (hereinafter "Ricoh") to automatically generate videos of rental properties from 360-degree spatial data.
When searching for housing, users tend to prioritize the completeness of information, but real estate businesses faced the challenge of not being able to dedicate time to video production due to labor shortages. This initiative will enable businesses to disseminate rich information while minimizing their burden by utilizing panorama images they already possess and having Ricoh's proprietary AI analyze property features to automatically generate videos. Through this function, LIFULL HOME'S aims to build a better matching environment for users searching for housing.
Details of this initiative are scheduled to be introduced at Ricoh's booth at the "Rental Housing Management EXPO" to be held from May 13-15, 2026.
## Background: Expectations for enhanced property information and improved quality of property information
Currently, many users tend to choose portal sites not only based on the "number of property listings" but also on the "quality and quantity of property information," such as photos and videos. LIFULL HOME'S aims to create an environment where users can smoothly find their ideal home by delivering more detailed information. On the other hand, for real estate businesses, creating and editing high-quality videos remained a significant burden, and there was a demand for efficient means of delivering information.
## Overview: Providing a mechanism for panorama-owning members to post videos "without hassle"
To solve these challenges, LIFULL HOME'S has collaborated with Ricoh to introduce AI technology that automatically generates videos from panorama images. LIFULL HOME'S members who already possess panorama images will be able to post videos that capture the property's features and highlights, automatically generated by Ricoh's AI, without the need for new shooting or complex editing work. By introducing this function, users can more accurately grasp the atmosphere of properties on the LIFULL HOME'S website, which will reduce mismatches during viewings and contribute to smooth communication with real estate businesses.
Please contact your LIFULL HOME'S representative for details on usage fees, etc.
## Future Development: Promoting Real Estate DX through Technology Utilization
Moving forward, we will continue to promote the automatic generation of various customer acquisition content (photos, videos, panoramas, staging, etc.) and the advancement of expression, starting from 360-degree spatial data, in collaboration with Ricoh. LIFULL HOME'S will contribute to the promotion of DX in the real estate industry by utilizing technology to reduce the operational burden on our members while providing an environment where users can choose their homes with confidence.
### Comment from Chie Goshima, Rental Project Leader, LIFULL HOME'S Business Division, LIFULL Co., Ltd.
Amidst the deepening labor shortage in the real estate industry, balancing the enrichment and efficiency of property information is extremely difficult. Meanwhile, with video viewing becoming commonplace, intuitive information gathering through videos is now standard even in house hunting. This initiative will enable us to quickly provide a "near-viewing experience" for more properties while reducing the operational burden on real estate businesses. We expect this to contribute to users making satisfactory housing choices. Moving forward, we will continue to update the way people search for homes in collaboration with partner companies, aiming to realize our vision of 'Best Matching between People and Homes.'
*RICOH360 Business Package Customer Acquisition AI: Provides a comprehensive package including 360-degree cameras, shooting equipment, Ricoh's unique AI for automatic generation of customer acquisition content, and operational support. The "RICOH THETA X," capable of approximately 11K high-resolution imaging for high-definition 360-degree image acquisition, is adopted as the shooting equipment. Furthermore, the "RICOH THETA X" adopted in this package also features a function to sort photographed images 'app-less and smartphone-less,' specialized for the real estate business shooting workflow. It goes beyond simply a mechanism for shooting and posting 360-degree images, resolving the burden of data sorting operations and developing as a platform for automatically generating customer acquisition content from a single piece of 360-degree spatial data.
## About "RICOH360" (https://www.ricoh360.com/ja/)
RICOH360 is a cross-industry platform centered on 360-degree images and videos.
Keywords:
When searching for housing, users tend to prioritize the completeness of information, but real estate businesses faced the challenge of not being able to dedicate time to video production due to labor shortages. This initiative will enable businesses to disseminate rich information while minimizing their burden by utilizing panorama images they already possess and having Ricoh's proprietary AI analyze property features to automatically generate videos. Through this function, LIFULL HOME'S aims to build a better matching environment for users searching for housing.
Details of this initiative are scheduled to be introduced at Ricoh's booth at the "Rental Housing Management EXPO" to be held from May 13-15, 2026.
## Background: Expectations for enhanced property information and improved quality of property information
Currently, many users tend to choose portal sites not only based on the "number of property listings" but also on the "quality and quantity of property information," such as photos and videos. LIFULL HOME'S aims to create an environment where users can smoothly find their ideal home by delivering more detailed information. On the other hand, for real estate businesses, creating and editing high-quality videos remained a significant burden, and there was a demand for efficient means of delivering information.
## Overview: Providing a mechanism for panorama-owning members to post videos "without hassle"
To solve these challenges, LIFULL HOME'S has collaborated with Ricoh to introduce AI technology that automatically generates videos from panorama images. LIFULL HOME'S members who already possess panorama images will be able to post videos that capture the property's features and highlights, automatically generated by Ricoh's AI, without the need for new shooting or complex editing work. By introducing this function, users can more accurately grasp the atmosphere of properties on the LIFULL HOME'S website, which will reduce mismatches during viewings and contribute to smooth communication with real estate businesses.
Please contact your LIFULL HOME'S representative for details on usage fees, etc.
## Future Development: Promoting Real Estate DX through Technology Utilization
Moving forward, we will continue to promote the automatic generation of various customer acquisition content (photos, videos, panoramas, staging, etc.) and the advancement of expression, starting from 360-degree spatial data, in collaboration with Ricoh. LIFULL HOME'S will contribute to the promotion of DX in the real estate industry by utilizing technology to reduce the operational burden on our members while providing an environment where users can choose their homes with confidence.
### Comment from Chie Goshima, Rental Project Leader, LIFULL HOME'S Business Division, LIFULL Co., Ltd.
Amidst the deepening labor shortage in the real estate industry, balancing the enrichment and efficiency of property information is extremely difficult. Meanwhile, with video viewing becoming commonplace, intuitive information gathering through videos is now standard even in house hunting. This initiative will enable us to quickly provide a "near-viewing experience" for more properties while reducing the operational burden on real estate businesses. We expect this to contribute to users making satisfactory housing choices. Moving forward, we will continue to update the way people search for homes in collaboration with partner companies, aiming to realize our vision of 'Best Matching between People and Homes.'
*RICOH360 Business Package Customer Acquisition AI: Provides a comprehensive package including 360-degree cameras, shooting equipment, Ricoh's unique AI for automatic generation of customer acquisition content, and operational support. The "RICOH THETA X," capable of approximately 11K high-resolution imaging for high-definition 360-degree image acquisition, is adopted as the shooting equipment. Furthermore, the "RICOH THETA X" adopted in this package also features a function to sort photographed images 'app-less and smartphone-less,' specialized for the real estate business shooting workflow. It goes beyond simply a mechanism for shooting and posting 360-degree images, resolving the burden of data sorting operations and developing as a platform for automatically generating customer acquisition content from a single piece of 360-degree spatial data.
## About "RICOH360" (https://www.ricoh360.com/ja/)
RICOH360 is a cross-industry platform centered on 360-degree images and videos.
Keywords: