LIFULL HOME'S Sees 53% Traffic Surge in Custom Home Site Following New Model House Reservation Feature
LIFULL Co., Ltd. has renewed its 'LIFULL HOME'S Custom Home' website, introducing a reservation function for model house visits. This update led to a 53% increase in traffic to listing pages and a 62% rise in transition rates to detail pages, significantly enhancing the home-building experience for users.
📋 Article Processing Timeline
- 📰 Published: April 27, 2026 at 20:04
- 🔍 Collected: April 27, 2026 at 11:31
- 🤖 AI Analyzed: April 28, 2026 at 03:19 (15h 48m after Collected)
LIFULL Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President: Yuji Ito; TSE Prime: 2120), a company dedicated to solving social issues through its business, has renewed its 'LIFULL HOME'S Custom Home' website in January 2026. The renewal includes information on model houses and exhibition halls, along with a visit reservation function. This feature allows users to compare a wide range of images and detailed information from major house makers to local construction firms and book visits directly on the site.
From January to March 2026, following the renewal, the number of users entering the 'Model House/Exhibition Hall List Page' grew significantly, increasing by 53% over the period. Furthermore, the transition rate to 'Model House Detail Pages' surged by 62% during the same timeframe.
LIFULL HOME'S has previously provided unique features such as contract-holder reviews and AI-powered image searches. By adding the environment for visit reservations, the platform supports users in building homes with confidence, ensuring they feel they have made 'the right choice' by comparing information themselves.
LIFULL HOME'S Custom Home - Model House/Exhibition Hall Page
URL: https://www.homes.co.jp/iezukuri/venues
'Opportunity Loss' in Home Building Caused by Lack of Information
Buying a home is often called a 'once-in-a-lifetime purchase.' Custom homes, in particular, are difficult to compare as no physical 'property' exists during the deliberation stage. The presence or absence of knowledge and experience significantly impacts company selection. Since few people build homes multiple times, most users spend immense time and effort searching for the right company through websites, SNS, and books.
Despite these efforts, there is a tendency to visit housing exhibitions without sufficient information. This results in 'opportunity loss,' where users proceed with home building without encountering choices that might have been a better match, such as house makers not present at major exhibitions or regional construction firms.
In fact, search keywords like 'regret' or 'failure examples' are frequent, reflecting the 'fear of failure' among users. A lack or bias in information can lead to a state of being a 'consideration lost child,' unable to feel confident in their choices.
Therefore, LIFULL HOME'S concluded that an environment where all options can be compared beyond physical constraints is essential for 'satisfactory home building,' leading to the provision of this reservation function.
Overview: Building Confidence Through Portal Site 'Comprehensiveness'
1. Flat Comparison Between Major and Local Companies for Better Selection
The greatest feature of the information page is the flat aggregation of diverse construction companies, from major makers to local builders. Users can easily find partners suited to their desired home, preventing concerns about missing better-matched companies.
2. From Rich Information to 'Satisfactory Visit Reservations'
Each model house page features extensive images and detailed specifications. This complements images that catalogs alone cannot fully convey and enables high-precision comparisons. Since reservations are made after full satisfaction, it prevents mismatches during visits, leading to smoother business discussions.
Seamless Experience from Search to Reservation: Renewal and New Functions
In this renewal, the navigation within the site was completely revamped to maximize the use of rich information on detail pages. A 'Search by Model House' button was newly established on the top page, allowing immediate access to listings filtered by area or specific conditions. Users can smoothly compare model houses on the list page and further develop their living images through detailed info at home, leading to confident visit reservations.
Changes After Launch: +53% Inflow and +62% Transition Rate in Two Months
While the previous year saw traffic remain flat after a peak in January, the introduction of the reservation function in January 2026 led to a major surge in LIFULL HOME'S Custom Home engagement.
From January to March 2026, following the renewal, the number of users entering the 'Model House/Exhibition Hall List Page' grew significantly, increasing by 53% over the period. Furthermore, the transition rate to 'Model House Detail Pages' surged by 62% during the same timeframe.
LIFULL HOME'S has previously provided unique features such as contract-holder reviews and AI-powered image searches. By adding the environment for visit reservations, the platform supports users in building homes with confidence, ensuring they feel they have made 'the right choice' by comparing information themselves.
LIFULL HOME'S Custom Home - Model House/Exhibition Hall Page
URL: https://www.homes.co.jp/iezukuri/venues
'Opportunity Loss' in Home Building Caused by Lack of Information
Buying a home is often called a 'once-in-a-lifetime purchase.' Custom homes, in particular, are difficult to compare as no physical 'property' exists during the deliberation stage. The presence or absence of knowledge and experience significantly impacts company selection. Since few people build homes multiple times, most users spend immense time and effort searching for the right company through websites, SNS, and books.
Despite these efforts, there is a tendency to visit housing exhibitions without sufficient information. This results in 'opportunity loss,' where users proceed with home building without encountering choices that might have been a better match, such as house makers not present at major exhibitions or regional construction firms.
In fact, search keywords like 'regret' or 'failure examples' are frequent, reflecting the 'fear of failure' among users. A lack or bias in information can lead to a state of being a 'consideration lost child,' unable to feel confident in their choices.
Therefore, LIFULL HOME'S concluded that an environment where all options can be compared beyond physical constraints is essential for 'satisfactory home building,' leading to the provision of this reservation function.
Overview: Building Confidence Through Portal Site 'Comprehensiveness'
1. Flat Comparison Between Major and Local Companies for Better Selection
The greatest feature of the information page is the flat aggregation of diverse construction companies, from major makers to local builders. Users can easily find partners suited to their desired home, preventing concerns about missing better-matched companies.
2. From Rich Information to 'Satisfactory Visit Reservations'
Each model house page features extensive images and detailed specifications. This complements images that catalogs alone cannot fully convey and enables high-precision comparisons. Since reservations are made after full satisfaction, it prevents mismatches during visits, leading to smoother business discussions.
Seamless Experience from Search to Reservation: Renewal and New Functions
In this renewal, the navigation within the site was completely revamped to maximize the use of rich information on detail pages. A 'Search by Model House' button was newly established on the top page, allowing immediate access to listings filtered by area or specific conditions. Users can smoothly compare model houses on the list page and further develop their living images through detailed info at home, leading to confident visit reservations.
Changes After Launch: +53% Inflow and +62% Transition Rate in Two Months
While the previous year saw traffic remain flat after a peak in January, the introduction of the reservation function in January 2026 led to a major surge in LIFULL HOME'S Custom Home engagement.