Experience 'Clean Junkie' Food from Shinshu Suzaka. Launch Party for "SORGAM" Food Brand, Utilizing Regionally Circulated Resource Crop Sorghum.
Suzaka no Kurashi Inc. and P.O.S.T studio inc. are launching a new food brand, "SORGAM series," using Shinshu-produced sorghum. A launch event will be held on May 8th and 9th, 2026, at Ginza NAGANO, proposing a "Clean Junkie" food experience that is organic and healthy yet casually enjoyable.
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Suzaka no Kurashi Inc., a company based in Suzaka City, Nagano Prefecture, dedicated to revitalizing Suzaka through sorghum cultivation, and P.O.S.T studio inc., a creative studio based in Meguro-ku, Tokyo, that aims for a sustainable world through diverse perspectives on food, will hold a launch event at Ginza NAGANO for two days on Friday, May 8th and Saturday, May 9th, 2026. This event celebrates the birth of their new food brand, "SORGAM series," which uses Shinshu-produced sorghum (high millet).
The SORGAM series values healthy concepts like organic and plant-based foods, but without presupposing restraint or stoicism. It aims to create foods that allow individuals who are conscious of their health to casually enjoy a "junkie" feeling in their daily lives.
## Event Highlights: Modern Mexican × SORGAM
For this launch, we will offer a sensory experience themed "Modern Mexican," incorporating Mexican culinary techniques that utilize ingredients like grains.
- SORGAM Beer: A craft beer that leverages sorghum's unique aroma and crispness.
- SORGAM Chips: Chips that achieve a crispy, non-fried texture after repeated trials.
- SORGAM Cookies: Rich cookies inspired by shortbread, perfect for a light snack.
- Special Food: Limited menu items using ingredients from Suzaka City, including tacos kneaded with sorghum, prepared by acclaimed Chef Hiroki Houkata.
- Experience: Minimalist spatial design evoking the texture of "earth," modern Mexican DJ sounds, and an exhibition of sorghum-dyed cloths.
## Event Overview
- Event Name: SORGAM | launch party
- Date & Time:
- Friday, May 8th, 2026, 13:00 - 18:00 (13:00 - Press Conference / 16:00 - Standing Bar)
- Saturday, May 9th, 2026, 13:00 - 18:00 (Standing Bar)
- Venue: Ginza NAGANO 2F Event Space https://www.ginza-nagano.jp/
- Organizers: P.O.S.T studio inc. / Suzaka no Kurashi Inc.
## Product Lineup
1. SORGAM Chips: Made by crushing sorghum grains and kneading sorghum bran flour, these chips feature a robust, crunchy texture. Available in two flavors: simple salt, and a mixed spice (garlic, oregano, cumin) flavor. They use red sorghum bran flour, which contains 25 times more polyphenols than rice flour, offering a light texture yet a deep umami flavor of sorghum that spreads with every bite.
Partner: PARADI
PARADI is a cafe based in Kinosaki, Hyogo Prefecture, offering a wide range of food products including original breads, sweets, and herbal teas made with locally grown pesticide-free vegetables and heirloom grains. They also develop products, excelling in meticulous recipe creation that understands the inherent potential of ingredients and the technical skill to realize it.
2. SORGAM Cookies: Baked with red sorghum bran flour (rich in polyphenols and dietary fiber) and rice flour, these cookies have a tender, melt-in-your-mouth texture. The subtle sweetness derived from grains makes them perfect as a snack for children or an energy boost during work. Gluten-free.
Partner: TONE
TONE is a coffee & bake shop in Komazawa, Tokyo, that creates spaces for people to gather and connect. They offer baked goods using domestic ingredients and seasonal fruits, as well as ice cream, characterized by simple and gentle flavors that subtly blend into daily life.
3. SORGAM Beer: Characterized by the subtle sweetness and lightness inherent in red sorghum, with a clean, crisp finish. It pairs exceptionally well with staple foods like pizza and bread, as well as meat dishes and fried foods.
Partner: Hobo Brewing
As a phantom brewery, Hobo Brewing brews unique and distinctive beers across various locations both domestically and internationally. They are not bound by fixed styles, and their brewing is characterized by the freedom to capture the local ingredients and atmosphere.
## Future Developments
Following the May launch, in addition to sales on their own e-commerce site, they plan to exhibit at the "Neighbors Food Market" in Shibuya in June and commence wholesale to restaurants. They aim to expand a sustainable food cycle from Shinshu Suzaka nationwide.
## Background of SORGAM Series Development
### Development Background: Clean food can be more casual.
While more people are looking for "healthy choices but don't want to sacrifice enjoyment," organic and alternative foods are often perceived as "serious" and requiring "strict management."
The SORGAM series values healthy concepts like organic and plant-based foods, but without presupposing restraint or stoicism. It aims to create foods that allow individuals who are conscious of their health to casually enjoy a "junkie" feeling in their daily lives.
## Event Highlights: Modern Mexican × SORGAM
For this launch, we will offer a sensory experience themed "Modern Mexican," incorporating Mexican culinary techniques that utilize ingredients like grains.
- SORGAM Beer: A craft beer that leverages sorghum's unique aroma and crispness.
- SORGAM Chips: Chips that achieve a crispy, non-fried texture after repeated trials.
- SORGAM Cookies: Rich cookies inspired by shortbread, perfect for a light snack.
- Special Food: Limited menu items using ingredients from Suzaka City, including tacos kneaded with sorghum, prepared by acclaimed Chef Hiroki Houkata.
- Experience: Minimalist spatial design evoking the texture of "earth," modern Mexican DJ sounds, and an exhibition of sorghum-dyed cloths.
## Event Overview
- Event Name: SORGAM | launch party
- Date & Time:
- Friday, May 8th, 2026, 13:00 - 18:00 (13:00 - Press Conference / 16:00 - Standing Bar)
- Saturday, May 9th, 2026, 13:00 - 18:00 (Standing Bar)
- Venue: Ginza NAGANO 2F Event Space https://www.ginza-nagano.jp/
- Organizers: P.O.S.T studio inc. / Suzaka no Kurashi Inc.
## Product Lineup
1. SORGAM Chips: Made by crushing sorghum grains and kneading sorghum bran flour, these chips feature a robust, crunchy texture. Available in two flavors: simple salt, and a mixed spice (garlic, oregano, cumin) flavor. They use red sorghum bran flour, which contains 25 times more polyphenols than rice flour, offering a light texture yet a deep umami flavor of sorghum that spreads with every bite.
Partner: PARADI
PARADI is a cafe based in Kinosaki, Hyogo Prefecture, offering a wide range of food products including original breads, sweets, and herbal teas made with locally grown pesticide-free vegetables and heirloom grains. They also develop products, excelling in meticulous recipe creation that understands the inherent potential of ingredients and the technical skill to realize it.
2. SORGAM Cookies: Baked with red sorghum bran flour (rich in polyphenols and dietary fiber) and rice flour, these cookies have a tender, melt-in-your-mouth texture. The subtle sweetness derived from grains makes them perfect as a snack for children or an energy boost during work. Gluten-free.
Partner: TONE
TONE is a coffee & bake shop in Komazawa, Tokyo, that creates spaces for people to gather and connect. They offer baked goods using domestic ingredients and seasonal fruits, as well as ice cream, characterized by simple and gentle flavors that subtly blend into daily life.
3. SORGAM Beer: Characterized by the subtle sweetness and lightness inherent in red sorghum, with a clean, crisp finish. It pairs exceptionally well with staple foods like pizza and bread, as well as meat dishes and fried foods.
Partner: Hobo Brewing
As a phantom brewery, Hobo Brewing brews unique and distinctive beers across various locations both domestically and internationally. They are not bound by fixed styles, and their brewing is characterized by the freedom to capture the local ingredients and atmosphere.
## Future Developments
Following the May launch, in addition to sales on their own e-commerce site, they plan to exhibit at the "Neighbors Food Market" in Shibuya in June and commence wholesale to restaurants. They aim to expand a sustainable food cycle from Shinshu Suzaka nationwide.
## Background of SORGAM Series Development
### Development Background: Clean food can be more casual.
While more people are looking for "healthy choices but don't want to sacrifice enjoyment," organic and alternative foods are often perceived as "serious" and requiring "strict management."