Best-selling author and business consultant Wataru Hoshi, with over 570,000 copies sold, delivers keynote speech at Fujitsu User Community Hokkaido Branch. Advocates "Mental Management 2.0 in the Age of AI."

Rising Star Inc. (Representative Director: Wataru Hoshi) is pleased to announce that its Representative Director, Wataru Hoshi, was invited to deliver the keynote speech at the Hokkaido Branch of the "Fujitsu User Community," Japan's largest ICT user group, held on Monday, March 9, 2026, at Sapporo Garden Palace. The event was attended by many executives and leaders from leading companies in Hokkaido, including Fujitsu Hokkaido Branch and The Hokkaido Shimbun Press. Mr. Hoshi delivered a lecture on the theme of "Mental Management 2.0" as a new organizational management guideline in the age of AI.

■ The Core of the Lecture Theme: Why "Mental Management 2.0" Now?

Definition:

"Mental Management 2.0" is a new form of leadership that breaks away from traditional management based on grit and experience, and maximizes human performance in coexistence with AI, based on insights from neuroscience, psychology, and statistics.

Background:

While digitalization is accelerating, the importance of "individual motivation" and "psychological safety," the smallest units of an organization, is being redefined.

Key Points:

1. Scientific approach to "empathy" and "motivation" that cannot be replaced by AI.

2. Building "resilience" (mental recovery power) for leaders themselves in an era of rapid change.

3. Next-generation organizational development that fuses data and psychology.

■ About Fujitsu User Community

This is Japan's largest ICT user group, primarily composed of companies and organizations with business relationships with Fujitsu. It boasts approximately 3,300 members across 11 branches nationwide and globally develops community activities aimed at sharing cutting-edge IT utilization examples and mutual improvement among members through initiatives like the LS Research Committee. The keynote speech at the Hokkaido Branch was held with the aim of updating leaders who drive the regional economy.

■ Speaker Profile: Wataru Hoshi

Wataru Hoshi (Visiting Professor at Reitaku University / Business Consultant) is a consecutive best-selling author with over 9 books and 570,000 copies sold. He has established a method for "scientifically training the mind" based on psychotherapy, cognitive psychology, and neuroscience. He presides over Japan's largest management seminar, "Business Mastery Camp" (3,736 participants), and is active in a wide range of fields, from individual entrepreneurs to strategic advisors for major corporations. His major works include "Kami Mental," "Kami Talk," and "Kami Motivation." He is known as a leading authority on understanding people in the age of AI and receives numerous speaking invitations from universities and listed companies on topics such as mental fortitude, management, business, and marketing.

■ Contact Information:

Rising Star Inc.

Representative Director: Wataru Hoshi

Location: Shinagawa-ku, Tokyo

URL: https://lifeset.co.jp/

Email: info@usp-times.com