Hashizume, who led Lifenet Insurance's employee generative AI adoption rate to 100%, to speak at "CX Circle Tokyo 2026"

Lifenet Insurance Company (Head Office: Chiyoda-ku, Tokyo; President and Representative Director: Junpei Yokosawa) is pleased to announce that it will be a speaker at "CX Circle Tokyo 2026," an event exploring the future of digital customer experience, to be held on Tuesday, July 7, 2026. At this event, Seiya Hashizume from the Data & AI Promotion Department, who has been at the forefront of our company's AI utilization since 2023, will present practical case studies on the theme of "How We Crossed Organizational Barriers - The Real Behind-the-Scenes of AI Utilization at an Insurance Company."

Seiya Hashizume, Data & AI Promotion Department Profile

Participated in Lifenet Insurance as a joint researcher and part-time employee since his university undergraduate days. Majored in machine learning and joined the company as a new graduate in 2021 after completing his master's program. Currently belongs to the Data & AI Promotion Department.

In addition to the in-house development of generative AI (LLM) tools from scratch, he is also involved in AI-powered marketing activities and the in-house production of web advertisements. He is a driving force behind the promotion of AI utilization within the company, leading company-wide AI literacy improvement through initiatives such as holding internal study sessions, planning events like the "AI Tanka Contest," and establishing internal guidelines for generative AI, significantly contributing to a 100% employee generative AI adoption rate4.

4 Percentage of full-time regular employees (excluding those on leave) who have experience using AI tools (in-house developed LLM tools, Google Workspace with Gemini) as of March 31, 2026.

Hashizume's Speaking Session

Date and Time: Tuesday, July 7, 2026, 15:20-15:30

Title: How We Crossed Organizational Barriers - The Real Behind-the-Scenes of AI Utilization at an Insurance Company

Session Overview: "We introduced AI, but it stopped at the PoC" - How did Lifenet Insurance overcome this hurdle that many companies face? Starting from the unique challenges of the insurance industry, we will share practical case studies from gaining consensus in a siloed organization to the release of our own AI products. "Translation" that connects domain knowledge with cutting-edge AI will be the key to overcoming organizational barriers, regardless of industry. This session is for all companies struggling with AI implementation.

About "CX Circle Tokyo 2026"

"CX Circle Tokyo 2026" is an event organized by Contentsquare Japan合同会社. Under the theme "The Future of Digital Customer Experience, Its Form. ~Rediscovering Lost Journeys in the AI Era~," leaders involved in digital customer experience will gather to share the latest case studies and insights through a variety of sessions.

<Event Overview>

Date and Time: Tuesday, July 7, 2026, 13:00-18:00 (Doors open at 12:00)

Venue: Tokyo Port City Takeshiba Port Hall (1-7-1 Kaigan, Minato-ku, Tokyo)

Format: On-site event *On-demand video distribution available at a later date

Participation Fee: Free (advance registration required)

Organizer: Contentsquare Japan合同会社

Event Details & Registration: https://zpr.io/7SPsp2pNpXx6

About Lifenet Insurance URL: https://www.lifenet-seimei.co.jp/

Lifenet Insurance summarizes its management philosophy of "managing with integrity and providing easy-to-understand, affordable, and convenient products and services to support each customer's way of life" in the "Lifenet Insurance Manifesto" and has consistently delivered life insurance from the customer's perspective since its business launch. As a leading online life insurance company, we aim to realize a "society where people can raise future generations with peace of mind" by leveraging digital technology.