Lifenet Insurance Conducts Anniversary Greeting Activities as a 'Visible Company' on Its 18th Anniversary

Lifenet Insurance Company (URL: https://www.lifenet-seimei.co.jp/, Headquarters: Chiyoda-ku, Tokyo, President and CEO: Junpei Yokozawa) marked its 18th anniversary on May 18, 2026, by distributing tissues as part of its ongoing initiative to be a 'visible company.'

Because the company delivers insurance via the internet, it specifically outlines the goal to 'be a visible company' in its guiding principle, the 'Lifenet Life Insurance Manifesto.' Distributing tissues to express gratitude to neighbors during milestones such as the founding anniversary has become an annual tradition.

This year, the tissue distribution was carried out on May 18 in the Kojimachi and Hanzomon areas. This tradition, which has continued since the company's inception, remains firmly established 18 years later. Volunteer employees, including President and CEO Yokozawa, Vice President and CFO Kawasaki, and five newly hired trainee employees who joined Lifenet Insurance in April, participated in offering greetings.

President and CEO Yokozawa and Vice President and CFO Kawasaki

The company reached its 18th anniversary on May 18, 2026. The previous year brought significant changes, including a shift to the TSE Prime Market and the launch of initiatives under a new management structure established last June, aiming to create a new future for life insurance by 'delivering the best insurance experience.'

Additionally, in December, the company launched sales of term cancer insurance, making it possible to provide coverage across the three fields of death, medical, and cancer on a term basis. Compared to whole life insurance, the initial premiums are more affordable, allowing customers to prepare for risks associated with 'death, hospitalization/surgery, and cancer' according to their required timeframes.

In terms of external evaluations, the company won 1st place overall in Life Insurance for the second consecutive year in the '2026 Oricon Customer Satisfaction(R) Survey,' and also secured 1st place overall in Term Medical Insurance (Expert Evaluation), achieving a dual victory. Furthermore, the term life insurance 'Kazoku e no Hoken' (Insurance for Family) won 1st place for the 10th consecutive year in the Life Insurance category (Term Insurance) at the 'Kakaku.com Insurance Awards 2026' hosted by Kakaku.com Insurance, Inc.*1 As chosen by customers, the company continues to grow. Celebrating the 18th anniversary was made possible solely through the support of many customers and stakeholders who back the company's business activities. We offer our deepest gratitude.

Moving forward, the company will continue its initiatives as a 'visible company' while striving to become a more accessible and trusted insurance provider by offering highly convenient services via the internet.

*1 The insurance product with the highest total number of applications across all sales channels among 15 products in the Life Insurance category (Term Insurance) on 'Kakaku.com Insurance' between January and December 2025. Awarded 1st place in the Life Insurance category (Term Insurance) from the 2017 to 2026 editions.