Latest Commercials Featuring Ruka Matsuda and Hiroki Iijima Continue from 2024!
Lifenet Insurance announced the release of the latest series of commercials featuring Ruka Matsuda and Hiroki Iijima, which started in 2024 and enters its second year in April 2026. The popular series, depicting them as colleagues, was recognized at "BRAND OF THE YEAR 2025" for its impactful advertising.
📋 Article Processing Timeline
- 📰 Published: April 29, 2026 at 00:30
- 🔍 Collected: April 28, 2026 at 16:02
- 🤖 AI Analyzed: April 28, 2026 at 16:14 (12 min after Collected)
Lifenet Insurance Co., Ltd. (Head office: Chiyoda-ku, Tokyo; President and Representative Director: Junpei Yokosawa) announced that the latest series of Lifenet Insurance commercials, starring Ruka Matsuda and Hiroki Iijima, which began in 2024 and is now in its second year, was released in April 2026. The commercials, which portray Ms. Matsuda and Mr. Iijima as workplace colleagues, have gained immense popularity, even receiving the "CM Development that Moved Consumers" award at the "BRAND OF THE YEAR 2025" organized by the CM Research Institute. This time, four new commercials have been unveiled, including a new version of the highly popular "10-Second Quote" commercial.
*Top image: 'Just a Quote While You're Healthy' commercial, Bottom left: '10-Second Quote with Two People and Mitsumorou' commercial, Bottom right: 'You Can Rely On Us' commercial (the phone number listed in the 'You Can Rely On Us' commercial may change in the future)
Furthermore, this new series features "Lifenekko Mitsumorou," a cat-shaped fairy who presents better life choices. Although it doesn't speak, Lifenekko Mitsumorou is always watching over customers, helping them expand their options, whether by being beside Ruka Matsuda as she guides them through important aspects of life insurance, or listening to Hiroki Iijima's stories in the break room.
The series of commercials featuring Ruka Matsuda and Hiroki Iijima is highly popular on social media as the "I wish such a workplace existed" series. It has also been well-received as a commercial that embodies Lifenet Insurance's life insurance manifesto: "Honest, easy to understand, affordable, and convenient," which is a crucial part of their code of conduct.
One of the highlights of this new series is the "You Can Rely On Us" commercial, where Ruka Matsuda appears as an operator saying, "Lifenet Insurance is your go-to person!" and informs Hiroki Iijima about the extensive support available via phone and chat. Online life insurance is often perceived as lacking in after-sales service, but this commercial effectively conveys that Lifenet Insurance provides thorough problem-solving support to customers via phone and chat. Please take a look.
■ New Commercial Overview
Official CM Page: https://www.lifenet-seimei.co.jp/cm/
Lifenekko Mitsumorou: https://www.lifenet-seimei.co.jp/cm/mitsumorou/
Lifenet Insurance Official YouTube Channel: https://www.youtube.com/@LIFENETINSURANCE/
You Can Rely On Us commercial: https://youtu.be/U8e1m07ATU
10-Second Quote with Two People and Mitsumorou commercial: https://youtu.be/ITy9n8zhRQk
Web Insurance Diagnosis commercial: https://youtu.be/z8AcmUt9EKA
Just a Quote While You're Healthy commercial: https://youtu.be/ff84vQ6IwWg
■ Performer Profiles
Ruka Matsuda
Born October 30, 1995, from Okinawa Prefecture. Gained attention after being cast as the heroine in 'Kamen Rider Ex-Aid'.
Has appeared in acclaimed works such as the 'Kakegurui' series, NHK's morning drama 'Scarlet,' and the historical drama 'Hikaru Kimi e.' Also active in a wide range of productions including the starring film 'Kanasando' and stage play 'W3 Wonder Three.'
Hiroki Iijima
Born August 16, 1996, from Hokkaido. Won the Grand Prix in the "28th Junon Superboy Contest" in 2015. The following year, he was cast as the lead in 'Kamen Rider Ex-Aid,' marking his drama debut.
Since then, he has been widely active in TV and film, appearing in dramas such as 'Metropolitan Police Department Investigation First Section Season 5.6,' 'Bento-ya-san no Omotenashi Season 1.2,' 'Onsha no Midare Tadashimasu! 1.2,' and the movie 'Ai Uta - Yakusoku no Nakuhito -.'
■ Staff List
Advertising Agency: Dentsu Inc.
Production Company: NTV Ax-On Inc.
CD, Planning: Lifenet Insurance Co., Ltd.
Producers: Yu Mieno Takenoki, Yugo Kobayashi
Directors: Taeko Sakai, Daisuke Yamamoto, Wataru Degawa
Cinematography: Satoshi Kaneko (Spice)
Lighting: Shigetaka Yonezawa
Music Production: Sawako Yoshida
Stylist: TC CREO
Hair & Makeup: Tomokatsu Sato
About Lifenet Insurance URL: https://www.lifenet-seimei.co.jp/
Lifenet Insurance summarized its management philosophy of "honestly managing and providing easy-to-understand, affordable, and convenient products and services to support each customer's way of life" into the "Lifenet Life Insurance Manifesto." Since its inception, the company has consistently delivered life insurance from a customer-centric perspective. As a leading company in online life insurance, it utilizes digital technology to ensure "peace of mind for the future."
*Top image: 'Just a Quote While You're Healthy' commercial, Bottom left: '10-Second Quote with Two People and Mitsumorou' commercial, Bottom right: 'You Can Rely On Us' commercial (the phone number listed in the 'You Can Rely On Us' commercial may change in the future)
Furthermore, this new series features "Lifenekko Mitsumorou," a cat-shaped fairy who presents better life choices. Although it doesn't speak, Lifenekko Mitsumorou is always watching over customers, helping them expand their options, whether by being beside Ruka Matsuda as she guides them through important aspects of life insurance, or listening to Hiroki Iijima's stories in the break room.
The series of commercials featuring Ruka Matsuda and Hiroki Iijima is highly popular on social media as the "I wish such a workplace existed" series. It has also been well-received as a commercial that embodies Lifenet Insurance's life insurance manifesto: "Honest, easy to understand, affordable, and convenient," which is a crucial part of their code of conduct.
One of the highlights of this new series is the "You Can Rely On Us" commercial, where Ruka Matsuda appears as an operator saying, "Lifenet Insurance is your go-to person!" and informs Hiroki Iijima about the extensive support available via phone and chat. Online life insurance is often perceived as lacking in after-sales service, but this commercial effectively conveys that Lifenet Insurance provides thorough problem-solving support to customers via phone and chat. Please take a look.
■ New Commercial Overview
Official CM Page: https://www.lifenet-seimei.co.jp/cm/
Lifenekko Mitsumorou: https://www.lifenet-seimei.co.jp/cm/mitsumorou/
Lifenet Insurance Official YouTube Channel: https://www.youtube.com/@LIFENETINSURANCE/
You Can Rely On Us commercial: https://youtu.be/U8e1m07ATU
10-Second Quote with Two People and Mitsumorou commercial: https://youtu.be/ITy9n8zhRQk
Web Insurance Diagnosis commercial: https://youtu.be/z8AcmUt9EKA
Just a Quote While You're Healthy commercial: https://youtu.be/ff84vQ6IwWg
■ Performer Profiles
Ruka Matsuda
Born October 30, 1995, from Okinawa Prefecture. Gained attention after being cast as the heroine in 'Kamen Rider Ex-Aid'.
Has appeared in acclaimed works such as the 'Kakegurui' series, NHK's morning drama 'Scarlet,' and the historical drama 'Hikaru Kimi e.' Also active in a wide range of productions including the starring film 'Kanasando' and stage play 'W3 Wonder Three.'
Hiroki Iijima
Born August 16, 1996, from Hokkaido. Won the Grand Prix in the "28th Junon Superboy Contest" in 2015. The following year, he was cast as the lead in 'Kamen Rider Ex-Aid,' marking his drama debut.
Since then, he has been widely active in TV and film, appearing in dramas such as 'Metropolitan Police Department Investigation First Section Season 5.6,' 'Bento-ya-san no Omotenashi Season 1.2,' 'Onsha no Midare Tadashimasu! 1.2,' and the movie 'Ai Uta - Yakusoku no Nakuhito -.'
■ Staff List
Advertising Agency: Dentsu Inc.
Production Company: NTV Ax-On Inc.
CD, Planning: Lifenet Insurance Co., Ltd.
Producers: Yu Mieno Takenoki, Yugo Kobayashi
Directors: Taeko Sakai, Daisuke Yamamoto, Wataru Degawa
Cinematography: Satoshi Kaneko (Spice)
Lighting: Shigetaka Yonezawa
Music Production: Sawako Yoshida
Stylist: TC CREO
Hair & Makeup: Tomokatsu Sato
About Lifenet Insurance URL: https://www.lifenet-seimei.co.jp/
Lifenet Insurance summarized its management philosophy of "honestly managing and providing easy-to-understand, affordable, and convenient products and services to support each customer's way of life" into the "Lifenet Life Insurance Manifesto." Since its inception, the company has consistently delivered life insurance from a customer-centric perspective. As a leading company in online life insurance, it utilizes digital technology to ensure "peace of mind for the future."