First in History! Lifenet Insurance's Term Life Insurance "Insurance for Families" Wins 1st Place for 10 Consecutive Years in the Life Insurance Category (Term Insurance) at the "Kakaku.com Insurance Award 2026 Edition"
Lifenet Insurance Co., Ltd. announced that its term life insurance product "Insurance for Families" won first place in the life insurance category (term insurance) at the "Kakaku.com Insurance Award 2026 Edition," hosted by Kakaku.com Insurance Co., Ltd. This achievement marks the first time in the award's history that a product has won first place for 10 consecutive years in the life insurance category.
📋 Article Processing Timeline
- 📰 Published: April 2, 2026 at 00:30
- 🔍 Collected: April 1, 2026 at 16:47
- 🤖 AI Analyzed: April 22, 2026 at 02:15 (489h 27m after Collected)
Lifenet Insurance Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; Representative Director and President: Junpei Yokozawa) announced that its term life insurance product "Insurance for Families" won first place in the life insurance category (term insurance) at the "Kakaku.com Insurance Award 2026 Edition," hosted by Kakaku.com Insurance Co., Ltd. This achievement marks the first time in the award's history that a product has won first place for 10 consecutive years in the life insurance category.
■ Life Insurance Category (Term Insurance): 1st Place
"Insurance for Families" was selected from 15 insurance products as the most applied-for insurance product in the life insurance category (term insurance) in 2025. "Insurance for Families" has received this award for 10 consecutive years since the 2017 edition.
■ Gratitude for 10 Consecutive Years of Support, and Towards the Next 10 Years
From its first award in the 2017 edition until today, we express our sincere gratitude to our customers for trusting us and choosing us as their "preparation for the unexpected" for their precious families, even amidst significant changes in social conditions and lifestyles.
Our company has upheld "Honest, Easy to Understand, Affordable, and Convenient" as the Lifenet Life Insurance Manifesto. To deliver necessary coverage at affordable premiums, we have diligently refined every aspect, such as offering insurance specialized in pure protection (term insurance) and striving to provide "easy-to-understand information" that can be conveyed effectively through non-face-to-face channels. The fact that "Insurance for Families," which symbolizes Lifenet Insurance, has been chosen for 10 consecutive years in the often-confusing process of selecting insurance, makes us keenly aware that this is a result of our consistent pursuit of our manifesto reaching everyone. We will continue to strive with all our might towards the next 10 years to deliver the best insurance experience to our customers.
■ Comment from Executive Officer Yasuhiro Hida
"Over these 10 years, many customers have continued to choose us because we have cherished since our establishment the principle of 'preparing for insurance with pure protection and keeping premiums low.'"
■ Life Insurance Category (Term Insurance): 1st Place
"Insurance for Families" was selected from 15 insurance products as the most applied-for insurance product in the life insurance category (term insurance) in 2025. "Insurance for Families" has received this award for 10 consecutive years since the 2017 edition.
■ Gratitude for 10 Consecutive Years of Support, and Towards the Next 10 Years
From its first award in the 2017 edition until today, we express our sincere gratitude to our customers for trusting us and choosing us as their "preparation for the unexpected" for their precious families, even amidst significant changes in social conditions and lifestyles.
Our company has upheld "Honest, Easy to Understand, Affordable, and Convenient" as the Lifenet Life Insurance Manifesto. To deliver necessary coverage at affordable premiums, we have diligently refined every aspect, such as offering insurance specialized in pure protection (term insurance) and striving to provide "easy-to-understand information" that can be conveyed effectively through non-face-to-face channels. The fact that "Insurance for Families," which symbolizes Lifenet Insurance, has been chosen for 10 consecutive years in the often-confusing process of selecting insurance, makes us keenly aware that this is a result of our consistent pursuit of our manifesto reaching everyone. We will continue to strive with all our might towards the next 10 years to deliver the best insurance experience to our customers.
■ Comment from Executive Officer Yasuhiro Hida
"Over these 10 years, many customers have continued to choose us because we have cherished since our establishment the principle of 'preparing for insurance with pure protection and keeping premiums low.'"