All About Life Marketing Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Hiroyuki Domon) held the online sampling promotion event "Real Sampling Promotion 113th and 114th Live (RSP 113th and 114th Live)," utilizing YouTube for sampling, on Saturday, March 14, 2026.
"Real Sampling Promotion Live (RSP Live)" is a large-scale online sampling event held on YouTube. In this event, sampling products are sent to participants' homes, and they watch the online event. It is a popular event among members because participants can join from anywhere in Japan (limited to within Japan, excluding Okinawa and remote islands) without going out, from the comfort of their own homes.
For RSP 113th and 114th Live, sample boxes containing products from exhibiting companies were sent in advance to 1,329 selected members (113th) and 1,327 members (114th). Participants deepened their understanding of the products while holding them and watching presentations by product development and marketing staff.
This time, for the first time as RSP Live, the event was held on a Saturday. As a result, the number of real-time viewers increased, allowing the appeal of the products and the passion of the developers to reach more participants more quickly.
After viewing, many product reviews have been posted on Instagram and X with hashtags such as "#RSP113に参加しました" and "#RSP114に参加しました". Event experience reports, including impressions of trying the products and recommended points, are also being gathered one after another. You can view posts from each social media platform and event experience reports on the "Real Sampling Promotion Live (RSP Live)" page. (Note: The latest content posted by participants of RSP 113th and 114th Live on social media is displayed randomly.)
Next, a live event, "Real Sampling Promotion 115th (RSP 115th)," is scheduled to be held on Friday, May 8, 2026.
As a trial service where consumers' voices gather and spread, Sample Department Store will continue to provide beneficial experiences for both companies and consumers.
Event Overview Name: "RSP 113th Live," "RSP 114th Live" (Held on the same day) Date: Saturday, March 14, 2026 (YouTube Premier Premiere) Participants: 1,329 female members of Sample Department Store (113th), 1,327 female members (114th) Event Pages: RSP 113th Live: https://www.3ple.jp/feature/3ple/rsp/rsp113/ RSP 114th Live: https://www.3ple.jp/feature/3ple/rsp/rsp114/ ▼Archive videos of the event can be viewed on the following YouTube channel: https://www.youtube.com/@rsplive_archive/featured
[Event Inquiries] All About Life Marketing Co., Ltd. marketing_solution@lifemarketing.co.jp
About RSP (Real Sampling Promotion): https://www.3ple.jp/feature/3ple/event/ RSP is a large-scale sampling event held six times a year by Sample Department Store, connecting companies and consumers. In advance, a box of sample products is delivered to the homes of general consumer participants. During the event, participants watch presentations by representatives from approximately 20 exhibiting companies, including major food and daily necessities manufacturers. Participants freely post about the development stories that sparked their interest and their experiences trying the products on social media and blogs. A dedicated chat for participants is also opened on the day of the broadcast to liven up the event.
▼Information on the next event Name: "Real Sampling Promotion 115th (RSP 115th)" Date: Friday, May 8, 2026 Number of applicants: 1,000 people (planned)
All About Life Marketing Co., Ltd. All About Life Marketing Co., Ltd. operates "Sample Department Store," Japan's largest trial service with a cumulative user base of approximately 4.3 million and a cumulative number of corporate clients of approximately 6,000, mainly targeting women in their 30s and 40s. Through services such as "Choppuru," where popular products can be tried at a discount, and "RSP (Real Sampling Promotion)," a new product presentation event for consumers, we support marketing activities that integrate web and real-world experiences. We also jointly operate NTT Docomo's comprehensive online shopping site "d Shopping®" and the hometown tax donation portal "d Shopping Furusato Nozei Hyakusen." (Note: "d Shopping" is a registered trademark of NTT Docomo Inc.) Keywords: Marketing, Sampling, Trial, Event, Tasting, Promotion, Lifestyle, SNS Marketing, UGC, Tasting
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- Source: PR TIMES
- Category: News