Transforming Career Selection for High School Students: From 'Searching' to 'Partnering' with New Personalized Diagnostics and Welcome Features

LifeMap Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo; President: Takaaki Sato), operator of the college information site 'Korekara Shinro.JP,' which is built from a 'thorough high school student perspective,' will launch new 'My Page' features on April 1, 2026, to accompany high school students in their career selection process. Through services like 'Personalized Career Diagnostics' and 'Welcome Features,' the platform evolves from a traditional 'information search' tool into a 'career partner' that supports decision-making. We provide a new career experience that addresses the anxieties of each student and encourages their first step toward the future.

■ The Surge of 'Career Lost' Students Due to Information Overload and Isolation
In recent years, career selection has become increasingly difficult. While there is a wealth of school information online, more students are saying, 'I don't know what suits me.' Additionally, the pressure to 'decide for oneself' is significant. Consequently, many students become 'career lost,' unable to make decisions without a clear axis.

■ The Reality: Over 90% of Users Leave When Not Actively Searching
Traditional career media were limited to 'point-of-contact' interactions, such as requesting brochures or signing up for open campuses. As a result, it is difficult to build attachment, and over 90% of users leave when they have no immediate need. We are redefining career information from a 'tool' used only when necessary to a 'partner' that stays by the user's side daily.

■ A New Form of Career Selection: From 'Searching' to 'Meeting'
'Korekara Shinro.JP' is shifting from a 'search-based' to a 'companion-based' model. The concept is a 'career partner' that validates the student's search and turns it into a step toward the future. On this 'My Page,' we generate 'Personality Tags' based on diagnostic results, which, when combined with user-selected 'Interest Tags,' visualize the right career direction. Furthermore, we have implemented a 'Welcome Notification' system where universities and vocational schools send invitations based on this information. By providing an environment where users naturally encounter suitable options, we aim to reduce psychological burdens.

■ New Features to Make Career Activities 'Something You Want to Do'
We offer integrated features to support each student:
- Personalized Career Diagnostics: A 3-minute diagnostic that visualizes aptitudes and provides consistent support from selection to action.
- Welcome Feature: Receive 'Likes' or 'Invitations' from schools based on your profile, lowering the hurdle for career selection.
- Login Bonus: Supports habituation of career activities, changing them from 'must-do' to 'want-to-do.'

■ Providing Optimal Solutions with Field Knowledge and Technology
We plan to further enhance gamification, implement 'School Competition Login Rankings,' and introduce an 'AI Career Supporter.' By combining field expertise with the latest technology, we aim to be a platform that supports the optimal career choice for every student.