A seminar featuring Takuma Shito of LIFEFUND in an open discussion with local construction company executives will be held at the Renovation Industry Fair on Thursday, July 30 at 1:10 PM.

As housing starts continue to decline amid rising material costs and labor shortages, what are local construction and homebuilding companies thinking, and how are they responding?

LIFEFUND Co., Ltd. (Hamamatsu, Shizuoka; CEO: Takuma Shito) will participate in the seminar session "Is the Housing Industry Stagnating or Growing? Young Executives Reveal Their Next Moves" at the Renovation Industry Fair 2026 (hosted by Renovation Industry Newspaper) starting at 1:10 PM on Thursday, July 30, 2026.

Five executives, including the CEOs of Maruo Architecture, Hiramatuki Kenko, Blue House, and BLUE DESIGN, will engage in an open discussion on their current views of the housing business and the growth strategies each company is implementing.

▶ Seminar details and registration: https://the-bars.com/seminar/20260730-symposium-1310/

The Crossroads of Stagnation and Growth Facing the Housing Industry

With declining housing starts, rising material prices, and labor shortages, construction and homebuilding company executives are being challenged to decide how to respond to a shrinking market and how to build companies capable of growth despite these conditions.

This session will be a platform for five young executives who are actually achieving growth to publicly share their "answers."

◼️ Speaker Introductions

Koji Maruo (President, Maruo Architecture)

A homebuilder based in Himeji, Hyogo Prefecture, specializing in custom homes crafted with natural materials and high thermal insulation performance.

▶ Maruo Architecture: https://www.maruo1.com/

Takuma Shito (CEO, LIFEFUND Co., Ltd.)

Based in Hamamatsu, Shizuoka Prefecture, leading businesses in custom homes, renovations, real estate, and AI education. As a practicing homebuilder with ¥27.1 billion in annual sales and 114 annual construction projects, he is a pioneer in company-wide AI integration. He also operates an industry-focused AI education platform, driving digital transformation (DX) in the construction industry.

▶ LIFEFUND: https://lifefund-recruit.com/

Toshihiko Hiramatsu (President, Hiramatuki Kenko)

A construction company with 53 years of history in the Chita Peninsula area of Aichi Prefecture. Operates "Renovation Kenchiku Koubou," a specialized renovation and remodeling store, maintaining and revitalizing local housing.

▶ Renovation Kenchiku Koubou: https://renovation-kenchikukoubou.jp/

Michiharu Sawada (President & CEO, Blue House)

Based in Toyohashi, Aichi Prefecture, delivering design-focused, high-performance custom homes in the Nagoya and Gifu areas. Has led Blue House since 2023, leveraging 20 years of residential business experience.

▶ Blue House: https://bluehouse.co.jp/

Kotaro Kurihara (CEO, BLUE DESIGN)

Based in Saga Prefecture, operating diversified businesses in architecture, renovation, real estate, welfare, food & beverage, and accommodation. Took leadership at age 29 and has expanded the group's operations.

▶ BLUE DESIGN GROUP: https://bluedesign-group.jp/

Session Content

Theme 1: How Do We Read the Current Housing Market?

How each company perceives the ongoing stagnant and shrinking market environment. Each speaker will share their current analysis and outlook.

Theme 2: Revealing Our Company's "Next Move"

Concrete strategies and initiatives each company is actively implementing in response to market changes. A range of approaches—including AI utilization, regional strategies, organizational development, and product development—will be presented.

Theme 3: What Do Local Construction Companies Need to Survive?

What differentiates growing companies from stagnant ones? The five executives will share candid insights on management realities.

Recommended For

Executives of construction and homebuilding companies seeking next strategies amid market contraction

Executives and managers wanting to learn real-world growth cases and management decisions from other companies

Those exploring hints for "next moves" in AI, DX, and organizational development

Attendees of the Renovation Industry Fair who are undecided on which seminars to attend

Event Overview

Item

Content

Event Name

Is the Housing Industry Stagnating or Growing? Young Executives Reveal Their Next Moves

Host

Renovation Industry Newspaper

Date & Time

Thursday, July 30, 2026, 1:10 PM – 2:00 PM (50 minutes)

Venue

Atrium 2 (R-12), Renovation Industry Fair 2026

Admission

Free (limited to first 100 attendees)

Speakers

Takuma Shito (LIFEFUND), Koji Maruo (Maruo Architecture), Toshihiko Hiramatsu (Hiramatuki Kenko), Michiharu Sawada (Blue House), Kotaro Kurihara (BLUE DESIGN)

Registration

Apply via the Renovation Industry Fair official website registration form

Details URL

Click here (Renovation Industry Fair)

LIFEFUND's Housing and AI Businesses

<New Construction Business>

ARRCH – Homes Designed with Architects / Case Studies

ARRCH – Homes Designed with Architects

URL: https://www.arrch.net/

PG HOUSE – Ultra-earthquake-resistant, high-performance, freely designed homes starting from ¥30,000/month

PG HOUSE Hamamatsu – Homes from ¥30,000/month

URL: https://hamamatsu.pg-house.jp/

<Architectural AI Management Research Group>

The Architectural AI Management Research Group meets monthly in Tokyo.

The "Architectural AI Management Research Group" is an exclusive community for executives in the architecture and housing industry to share practical knowledge on using AI not as a "tool" but as a "weapon" for management. Monthly research meetings are held on the theme of "How to integrate AI into architectural management."

🔗 https://kenchiku-ai.com/260603-2/

<Horie AI School Construction Campus>

LIFEFUND operates the Horie AI School "Construction Campus"

LIFEFUND Co., Ltd. is the headquarters of the "Horie AI School Construction Campus," produced by Takafumi Horie. It offers a linked program of executive research groups and practical online schools for employees and operational staff.

🔗 https://kenchiku-ai.com/

Company Overview

Company Name: LIFEFUND Co., Ltd.

Representative: CEO Takuma Shito

Founded: 2000 (changed to current name in 2023)

Headquarters: 3-70-23 Kamagoe, Naka-ku, Hamamatsu, Shizuoka

Revenue: ¥27.1 billion (2025 results)

Employees: 62 (as of December 2025)

Business Activities: Custom homes (ARRCH, PG HOUSE), real estate, inheritance consulting, AI education, and more

URL: https://lifefund-recruit.com/

"Promoting AI Adoption in the Construction Industry"

We welcome media inquiries regarding the Horie AI School Construction Campus and the Architectural AI Management Research Group.

LIFEFUND Co., Ltd.

https://lifefund-recruit.com/

Location: 3-70-23 Kamagoe, Hamamatsu, Shizuoka 432-8023

Contact: PR: Ishino pr.lifefund@gmail.com

FACT BOX

  • Source: PR TIMES
  • Category: Event
  • Organizations: BLUE DESIGN