A New Era for SNS Management: AI Meets Human Expertise. LIDDELL Launches 'PRST AI+', a Next-Gen X Management Service for 100,000 JPY/month
On May 29, 2026, LIDDELL launched 'PRST AI+', a next-gen X management service pairing AI agents with SNS professionals. Through a subscription model starting at 100,000 JPY/month, it achieves a 'complete division of labor model,' where AI automates routine 24/7 tasks like research and analytics, while human experts handle strategy and supervision.
📋 Article Processing Timeline
- 📰 Published: May 29, 2026 at 10:00
- 🔍 Collected: June 1, 2026 at 02:30 (64h 30m after Published)
- 🤖 AI Analyzed: June 1, 2026 at 22:11 (19h 40m after Collected)
LIDDELL, a company specializing in 'human-centric marketing' that combines fan communities and AI with social media and influencer marketing at its core, launched 'PRST AI+', a next-generation X (formerly Twitter) management service that pairs AI agents with dedicated SNS professionals, starting May 29, 2026.
Traditional SNS management services have primarily been human-cost-based models, ranging from 500,000 to 2,000,000 JPY per month.
'PRST AI+' establishes a 'complete division of labor model' where AI agents perform routine tasks such as research, competitor monitoring, drafting posts, and KPI analysis 24/7, while SNS professionals handle strategic planning, brand tone management, and engagement responses. With a subscription model starting at 100,000 JPY per month, it significantly reduces traditional costs.
■ Leveraging 'LIDDELL SNS Knowledge'
'Why doesn't SNS management work even when I entrust it to ChatGPT?' The reason is that AI only possesses 'general knowledge.'
'PRST AI+' is the industry's only X management service specialized for SNS, where LIDDELL has systematized the know-how and data accumulated through over 7,000 SNS support cases in 10 years into 'LIDDELL SNS Knowledge,' which is then trained into a dedicated AI agent for each client.
The AI agent is equipped with industry-specific winning patterns, compositional structures, nuances to avoid PR crises, and influencer relationship-building techniques. Furthermore, LIDDELL's SNS professionals handle finishing touches on brand tone and quarterly strategy design, realizing high-quality and rapid operations.
■ Service Overview
PRST AI+ provides services in three tiers depending on the client's maturity:
- Plan A: Self-Sustaining Support / Accelerating in-house capabilities for firms with existing SNS staff.
- Plan B: Collaborative Operation / 'Division of labor' where AI generates content and professionals supervise.
- Plan C: Strategic Outsourcing / 'Full delegation' from strategy to execution.
- Enterprise: Customized design.
Traditional SNS management services have primarily been human-cost-based models, ranging from 500,000 to 2,000,000 JPY per month.
'PRST AI+' establishes a 'complete division of labor model' where AI agents perform routine tasks such as research, competitor monitoring, drafting posts, and KPI analysis 24/7, while SNS professionals handle strategic planning, brand tone management, and engagement responses. With a subscription model starting at 100,000 JPY per month, it significantly reduces traditional costs.
■ Leveraging 'LIDDELL SNS Knowledge'
'Why doesn't SNS management work even when I entrust it to ChatGPT?' The reason is that AI only possesses 'general knowledge.'
'PRST AI+' is the industry's only X management service specialized for SNS, where LIDDELL has systematized the know-how and data accumulated through over 7,000 SNS support cases in 10 years into 'LIDDELL SNS Knowledge,' which is then trained into a dedicated AI agent for each client.
The AI agent is equipped with industry-specific winning patterns, compositional structures, nuances to avoid PR crises, and influencer relationship-building techniques. Furthermore, LIDDELL's SNS professionals handle finishing touches on brand tone and quarterly strategy design, realizing high-quality and rapid operations.
■ Service Overview
PRST AI+ provides services in three tiers depending on the client's maturity:
- Plan A: Self-Sustaining Support / Accelerating in-house capabilities for firms with existing SNS staff.
- Plan B: Collaborative Operation / 'Division of labor' where AI generates content and professionals supervise.
- Plan C: Strategic Outsourcing / 'Full delegation' from strategy to execution.
- Enterprise: Customized design.
FAQ
PRST AI＋とはどのようなサービスですか？
AIエージェントによる定型業務の自動化と、SNSプロフェッショナルによる戦略設計・監修を組み合わせたX運用代行サービスです。
従来のSNS運用代行と何が違いますか？
AIと人間の完全分業により、従来の月額50〜200万円程度かかっていた人件費型サービスに対し、月額10万円からの低コストかつ高品質な運用を実現しています。
AIはどのようにSNS運用を行うのですか？
約10年間・7,000社以上のSNS支援ノウハウを蓄積した「リデルSNSナレッジ」を学習した専用AIエージェントが、リサーチや投稿ドラフト生成、分析を行います。
どのようなプランがありますか？
自走支援型、協働運用型、戦略代行型の3つのプランに加え、個別設計のエンタープライズプランを提供しています。
サービス開始日はいつですか？
2026年5月29日（金）より提供開始されました。