Maximizing Reach! LIDDELL Launches Influencer Co-Creation SNS Campaign Using Instagram's 'Collaboration Feature'
LIDDELL Inc. has launched a 'Collaborative SNS Campaign' service that leverages Instagram's collaboration feature to maximize reach and engagement.
📋 Article Processing Timeline
- 📰 Published: March 31, 2026 at 19:00
- 🤖 AI Analyzed: June 2, 2026 at 12:57 (1505h 57m after Published)
LIDDELL Inc. (Headquarters: Minato-ku, Tokyo; CEO: Koichi Fukuda; hereinafter 'LIDDELL'), which develops 'human-centric marketing' by combining fan communities and AI with a focus on SNS and influencer marketing, has announced the launch of its 'Collaborative SNS Campaign' service utilizing Instagram's collaboration feature.
Corporate SNS campaigns often face challenges such as stagnation, limited reach, and lack of internal resources. This service solves these issues by combining the 'reach' of influencers with the 'brand power' of companies, achieving natural promotion without the feel of traditional advertising.
■ Background: The 'Three Walls' of Corporate SNS Campaigns
1. Stagnation: Campaigns become routine, making it difficult to gain new followers.
2. Limited Reach: Official posts only reach existing followers, making it hard to expand awareness.
3. Lack of Resources: Companies lack the time and expertise to plan and operate attractive campaigns.
■ Service Overview: What is a 'Collaborative SNS Campaign'?
This is a new initiative where campaign posts are delivered simultaneously from both the influencer's account and the company's official account using Instagram's collaboration feature. Since one post reaches followers of both accounts, reach is multiplied.
[Campaign Flow]
STEP 1: Planning - Setting themes and entry conditions.
STEP 2: Influencer Posting - Assigning optimal influencers and creating content.
STEP 3: Secretariat Support - Managing comments, contacting winners, and shipping prizes.
STEP 4: Effectiveness Report - Reporting reach, engagement, and new follower counts.
■ Three Value Propositions
1. Third-party PR: Effectively conveying product appeal through the words of trusted influencers.
2. UGC Creation: Collecting participant comments as marketing assets.
3. New Follower Acquisition: Directly approaching influencer fans to gain high-quality followers.
■ Special Offer Period: March 31, 2026 – April 30, 2026
Planning fees are waived (0 JPY). New customers can enjoy a 30% discount (900,000 JPY).
Corporate SNS campaigns often face challenges such as stagnation, limited reach, and lack of internal resources. This service solves these issues by combining the 'reach' of influencers with the 'brand power' of companies, achieving natural promotion without the feel of traditional advertising.
■ Background: The 'Three Walls' of Corporate SNS Campaigns
1. Stagnation: Campaigns become routine, making it difficult to gain new followers.
2. Limited Reach: Official posts only reach existing followers, making it hard to expand awareness.
3. Lack of Resources: Companies lack the time and expertise to plan and operate attractive campaigns.
■ Service Overview: What is a 'Collaborative SNS Campaign'?
This is a new initiative where campaign posts are delivered simultaneously from both the influencer's account and the company's official account using Instagram's collaboration feature. Since one post reaches followers of both accounts, reach is multiplied.
[Campaign Flow]
STEP 1: Planning - Setting themes and entry conditions.
STEP 2: Influencer Posting - Assigning optimal influencers and creating content.
STEP 3: Secretariat Support - Managing comments, contacting winners, and shipping prizes.
STEP 4: Effectiveness Report - Reporting reach, engagement, and new follower counts.
■ Three Value Propositions
1. Third-party PR: Effectively conveying product appeal through the words of trusted influencers.
2. UGC Creation: Collecting participant comments as marketing assets.
3. New Follower Acquisition: Directly approaching influencer fans to gain high-quality followers.
■ Special Offer Period: March 31, 2026 – April 30, 2026
Planning fees are waived (0 JPY). New customers can enjoy a 30% discount (900,000 JPY).
FAQ
What is the Instagram collaboration feature?
It is a feature that allows a single post to be shared across multiple accounts, displaying it to followers of both.
Why does it increase reach?
Because the post reaches followers of both the corporate and influencer accounts, effectively doubling the potential reach.
How much does the campaign cost?
We are offering a discount for new customers, starting from 900,000 JPY including planning and operation.