Maximize Reach! Launching an Influencer Co-creation SNS Campaign Utilizing Instagram's 'Collaborative Post Feature'

LIDDELL Inc. (Headquarters: Minato-ku, Tokyo; Representative Director: Koichi Fukuda; hereinafter referred to as Liddell), which develops a 'people-centric marketing business' that combines AI with fans and communities, centered on SNS and influencer marketing, will begin offering 'Collaborative Post SNS Campaigns' utilizing Instagram's collaborative post (collaboration) feature.

Corporate official SNS account campaign initiatives face challenges such as follower fatigue, reach limitations, and internal resource shortages. This service solves these issues by combining the 'influencing power' of influencers with the 'brand power' of companies, achieving natural promotion without a feeling of advertisement.

■ Background: The '3 Walls' of Corporate Official SNS Campaigns

When companies conduct SNS campaigns solely through their own accounts, the following three challenges become apparent:

1. Fatigue

Campaign implementation becomes fixed, and followers do not increase easily.

2. Reach Limitation

Official posts primarily reach existing followers, making it difficult to expand awareness to new demographics.

3. Resource Shortage

Desire to plan and operate attractive campaigns, but lack of time and expertise within the company.

■ Service Overview: What is a 'Collaborative Post SNS Campaign'?

This is a new initiative that utilizes Instagram's 'Collaborative Post (collaboration feature)' to simultaneously deliver campaign posts from both influencer accounts and corporate official accounts. Since a single post reaches the followers of both accounts, the reach expands several times over.

【Campaign Flow】

STEP 1: Planning & Design — Setting the campaign theme, designing application conditions (follow & comment, etc.).

STEP 2: Influencer Post = Campaign Post — Assigning optimal influencers and creating the post (Feed or Reel).

STEP 3: Secretariat Support — Handling everything from aggregating application comments, contacting winners, to shipping prizes.

STEP 4: Performance Measurement Report — Reporting aggregated data such as reach, engagement, and new follower counts.

As an option, further reach expansion through additional announcements on Stories or advertising distribution is also possible.

■ 3 Value Propositions

1. PR from a Third-Party Perspective

Effectively convey product appeal through the words of influencers trusted by fans. Generates 'natural empathy' that is difficult to achieve through corporate messaging.

2. Creation and Utilization of UGC (User Generated Content)

Collect participants' voices (comments) from the campaign and utilize them as future marketing assets.

3. Acquisition of New Followers

Directly approach the fans of influencers. Achieves an increase in high-quality followers with attributes close to the brand.

■ Case Study: A Certain Skincare × Influencer Collaborative Post Campaign

A popular skincare brand conducted a giveaway campaign through collaborative posts with influencers. Achieved a comment rate approximately twice that of normal campaigns, gathering about 670 high-quality comments without advertising. The brand's eau de cologne and room sprays showed high popularity, leading to multifaceted results such as grasping gift demand.

【Popular Skincare Brand Campaign Results (Reel Video)】

・Likes: 1,040

・Comments: 667

・Saves: 529

・Reach: 43,813

・Impressions: 91,658

・First Views: 52,822

・Replays: 38,863

・Follows: 23

■ Special Offer Period: Tuesday, March 31, 2026 — Thursday, April 30, 2026

Planning Fee & Orientation Fee: ¥300,000 → ¥0 (Free)

【For New Customers】

¥1,285,000 → ¥900,000 (30% OFF)

・SNS Campaign Planning & Operation (assuming 10 winners) × 1 instance

・Influencer Tie-up (average 100,000 followers) × 1 person

・Micro-influencer Tie-up (average 10,000 followers) × 10 people

【For Existing Customers】

¥1,120,000 → ¥750,000 (33% OFF)

・SNS Campaign Planning & Operation (assuming 10 winners) × 1 instance

・Influencer Tie-up (average 100,000 followers) × 1 person

・Micro-influencer Tie-up (average 10,000 followers) × 10 people

＋ Advertising Distribution from ¥300,000 (including fees & initial costs)

※Shipping costs for products will be incurred separately.

※If advertising distribution is desired, a separate estimate will be provided.

＜For Applications and Inquiries＞

https://influfect.com/news/8019/

■ Future Outlook

Liddell aims to popularize collaborative posts with influencers, which naturally reach audiences closer to the brand than conventional SNS strategies, as the new standard for SNS campaigns. By continuously implementing these initiatives, we will realize more trustworthy and persuasive brand communication and support the building of new relationships between companies and fans.

【Inquiries from the press regarding this matter】

Liddell will actively respond to interviews and share market trends, knowledge, and various data related to 'SNS/Influencers,' 'Fans/Communities,' and 'AI Products' marketing, in addition to the content of this press release.

LIDDELL Inc. Contact: Suzuki

Email: pr@liddell.tokyo

Phone: 03-6432-9806

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［Company Information］

LIDDELL Inc.

Corporate URL: https://liddell.tokyo/

［INFLUFECT / インフルフェクト］

'Automated Operation Type' SNS/Influencer Marketing Platform

URL: https://influfect.com/