Making the Culture of Gifting Flowers Kinder: Towards a Future Where Eco-Friendly Flower Gifting is Chosen. Liberté Reduces Floral Foam Usage by 30% with Material Review.
Key facts
- Making the Culture of Gifting Flowers Kinder: Towards a Future Where Eco-Friendly Flower Gifting is Chosen. Liberté Reduces Floral Foam Usage by 30% with Material Review.
- Liberté Co., Ltd. has achieved its goal of reducing floral foam usage by approximately 30% compared to 2023, as part of its efforts to promote an eco-friendly flower gifting culture. The company is also advancing sustainable initiatives, such as switching to paper materials for bouquet wrapping and expanding its 'Bouquet Debout' line of vase-free bouquets.
- Source: PR Times
- Date: April 1, 2026
Direct answer
Liberté Co., Ltd. has achieved its goal of reducing floral foam usage by approximately 30% compared to 2023, as part of its efforts to promote an eco-friendly flower gifting culture. The company is also advancing sustainable initiatives, such as switching to paper materials for bouquet wrapping and expanding its 'Bouquet Debout' line of vase-free bouquets.
- Citation
- Making the Culture of Gifting Flowers Kinder: Towards a Future Where Eco-Friendly Flower Gifting is Chosen. Liberté Reduces Floral Foam Usage by 30% with Material Review. (April 1, 2026), PR Times
- Source
- PR Times
- Date
- April 1, 2026
Liberté Co., Ltd. has achieved its goal of reducing floral foam usage by approximately 30% compared to 2023, as part of its efforts to promote an eco-friendly flower gifting culture. The company is also advancing sustainable initiatives, such as switching to paper materials for bouquet wrapping and expanding its 'Bouquet Debout' line of vase-free bouquets.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 09:00
- 🔍 Collected: April 1, 2026 at 01:00
- 🤖 AI Analyzed: April 22, 2026 at 05:22 (508h 21m after Collected)
April Dream 2026
Liberté Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo), the operating company of the flower shop "les mille feuilles de liberté," which operates 19 stores primarily in Tokyo, including Azabudai Hills, Tokyo Midtown, and Shin-Marunouchi Building (https://liberte-f.co.jp/), aims for a society where the culture of gifting flowers is passed on to the future, and eco-friendly flower gifting is not a special choice but a natural option for everyone.
To achieve this, Liberté is reviewing the materials used for flower gifts.
Challenges surrounding flower gifting
Flower gifts often use many disposable materials, such as petroleum-derived floral foam (water-absorbing sponge) and plastic film.
While supporting the beauty of flowers, these materials also pose a challenge in terms of environmental impact.
We believe it is necessary to address this issue without compromising the value of flowers.
Initiatives and Achievements in Material Review
Liberté is gradually reviewing its materials to reduce environmental impact while cherishing the beauty of flowers.
- Reduction of floral foam usage (approximately 30% reduction compared to 2023)
Against the goal of "reducing floral foam usage by 30% over two years," set in April Dream 2024, we have promoted material review and a shift in product proposals.
As a result of our efforts based on 2023 (1,004 cases), we achieved approximately a 13.5% reduction in 2024 and approximately a 30.5% reduction in 2025, meeting our initial goal.
Furthermore, we are also promoting the switch to environmentally friendly materials for the floral foam we use, and currently, the majority has been transitioned.
- Switching from OPP film to paper material for bouquet wrapping
We have adopted "Pla-Less Paper CoC," a printing paper with excellent water resistance made from wood pulp obtained from FSC® certified forests and other appropriately managed forests, as our original wrapping paper, and are working to reduce the use of OPP sleeves in stores.
- Expansion of foam-free bouquet products
A product embodying these efforts is the vase-free bouquet "Bouquet Debout." With a design that allows it to be displayed as is, even without a vase, it is offered as a new flower gift that combines the convenience of easily enjoying flowers for the recipient with environmental consideration.
FAQ
What are the key facts in this article?
Liberté Co., Ltd. has achieved its goal of reducing floral foam usage by approximately 30% compared to 2023, as part of its efforts to promote an eco-friendly flower gifting culture. The company is also advancing sustainable initiatives, such as switching to paper materials for bouquet wrapping and expanding its 'Bouquet Debout' line of vase-free bouquets.
What is the direct answer?
Liberté Co., Ltd. has achieved its goal of reducing floral foam usage by approximately 30% compared to 2023, as part of its efforts to promote an eco-friendly flower gifting culture. The company is also advancing sustainable initiatives, such as switching to paper materials for bouquet wrapping and expanding its 'Bouquet Debout' line of vase-free bouquets.
What is the source and date?
PR Times: https://prtimes.jp/main/html/rd/p/000000014.000064675.html | April 1, 2026