Notice of Official Website Renewal for Functional Cooling Wear & Gear Brand 【FREEZETECH】

Liberta Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; TSE Standard: 4935), a company that distributes products designed to "plan joy and make the world more interesting," announces the renewal of the official website for its functional cooling wear and gear brand, FREEZETECH. The site will continue to be updated with new information and brand content.

FREEZETECH Official Website: https://lidef.jp/freezetech/

■ Purpose of the Official Website Renewal

FREEZETECH, centered on cooling technology originating from Japan, has pursued functionality and reliability for many years. It is a brand that has built its value not just on comfort, but as a technology that positively changes people's actions and performance.

This spring, the company undertook efforts to reorganize its accumulated technological assets and philosophy, redefining the brand's identity for the next growth phase.

As products, areas of expansion, and the global market broaden, it became necessary to more clearly communicate who FREEZETECH is, what it values, and where it is headed. This led to the renewal of the official website, accompanying the logo renewal and rebranding.

■ About the Rebranding and Logo Renewal

The new logo draws inspiration from the movement of elements as water changes into ice, visually representing FREEZETECH's unique "power to freeze."

By incorporating universality, structure, and scalability, it is intended to serve as a foundation for a consistent brand experience in future product development, communication, and global market expansion. It is expected to become an iconic presence that continues to demonstrate FREEZETECH's value in diverse environments and lifestyles worldwide.

Alongside the logo renewal, a new tagline has been established as a key symbolic initiative of the rebranding. This is not merely a visual refresh; it is a redesign of FREEZETECH's philosophy, "ENGINEERED TO COOL," as a "common language" to intuitively convey its essence across countries, cultures, and usage scenarios. Furthermore, alongside the new tagline, FREEZETECH's vision and mission have also been established.

A future where heat is no longer a barrier to human achievement.

Vision: A future where heat no longer hinders human potential.

Through proven technology, we give people the strength to rise above the heat.

Mission: To give people the strength to rise above the intense heat through proven technology.

To deliver technology originating from Japan as a brand that transcends countries and cultures, the brand's philosophy and expression are being reconstructed from a global perspective. The site will continue to be updated with new information, brand content, and various promotional information. FREEZETECH will continue to strengthen its brand value communication both domestically and internationally.

For press inquiries, please contact: Liberta Co., Ltd., FREEZETECH PR Representative: Aoshima, info@l-and.co.jp