Following Kabitornado, Miki Fujimoto Appointed as Brand Ambassador for 'Hedoro Tornado'! Easily Clean Hidden Dirt with 'Ura-Soji'

Liberta Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; TSE Standard: 4935), a company that distributes products designed to 'plan joy and make the world interesting,' has appointed Miki Fujimoto as the brand ambassador for 'Hedoro Tornado Bathtub Cleaner,' which removes dirt and bacteria from inside bathtub reheating pipes. Miki Fujimoto also serves as the ambassador for the 'Kabitornado' washing machine cleaner, which offers visible results. Together with these products, she will promote the importance of 'Ura-Soji'—cleaning areas that are usually hidden from view. Launched in March 2025, 'Hedoro Tornado' has surpassed 670,000 units in cumulative sales. Kabitornado and Hedoro Tornado are items that allow for 'Ura-Soji,' or cleaning the hidden parts of appliances. The 'washing tub' behind the washing machine accumulates detergent residue and mold, while the 'reheating pipes' behind the bath accumulate sebum, limescale, soap scum, and slime, which can lead to bacterial growth and odors if left untreated. These products make it easy to clean such dirt. Additionally, a new chlorine-based cleaner has been added to the Kabitornado line, evolving into a lineup that can be chosen according to usage conditions, alongside the conventional oxygen-based type. By focusing on 'invisible dirt' that is often overlooked in daily life, we propose 'Ura-Soji' as a new cleaning habit that anyone can easily adopt, ensuring a safe and comfortable environment for the whole family.