FREEZETECH’s Hyogeki Business Series to Expand at Konaka and Futata from May 16, 2026

Liberta Co., Ltd. (head office: Shibuya-ku, Tokyo; Tokyo Stock Exchange Standard: 4935) announced that new items from “Hyogeki FREEZETECH,” offered by FREEZETECH, the cooling wear and gear brand under its functional apparel brand LIDEF, will be released sequentially from Saturday, May 16, 2026. The expansion follows strong response to the Hyogeki FREEZETECH shirt, which was adopted as a business shirt by Konaka and Futata, operated by Konaka Co., Ltd. (head office: Yokohama, Kanagawa; President and CEO: Kensuke Konaka). Konaka and Futata, whose motto is “Reliable tradition. Innovation in comfort,” continue to pursue meticulous manufacturing as businesswear specialty stores. In recent years, record-breaking summer heat has become the norm in Japan. In 2025, temperatures nationwide again exceeded average levels, while urban heat island effects made conditions even harsher for businesspeople. For business settings that involve daily outdoor movement, such as commuting, sales activities, and client visits, heat countermeasures have become an important issue for both companies and individuals, not only for comfort but also for maintaining health, improving performance, and securing productivity. Against this backdrop, Konaka and Futata developed a business shirt for 2025 heat countermeasures based on their bestselling non-iron stretch dress shirt “ULTRA MOVE,” incorporating the proprietary “Hyogeki FREEZETECH” cooling technology, which reacts with sweat and moisture to provide lasting coolness (*1). The product received strong support immediately after launch. In response, the lineup will be further expanded in 2026. In addition to existing business shirts, the lineup will add business slacks, business-casual T-shirts, and handkerchiefs, covering five product categories in total. The products will be released sequentially from Saturday, May 16, 2026, at all Konaka and Futata stores nationwide. *1 While the cooling print is reacting with moisture. Cooling performance evaluation test conducted by Unitika Garmentec Co., Ltd. The perceived cooling effect may vary by individual in actual use environments. Konaka and Futata coordinate customers’ lifestyles with high-quality, trend-sensitive fashion under the theme “Everything starts with quality.” The company operates suburban Konaka and Futata stores, the urban concept shop SUIT SELECT, and the custom-order brand DIFFERENCE. The lineup includes the “Hyogeki Shirt,” which uses separate fabric treated with FREEZETECH Hyogeki cooling print on the back of the collar and cuffs for long-sleeve styles, and on the back of the collar for short-sleeve styles. It is made of 100% polyester and priced at 7,689 yen including tax. The “Hyogeki BIZ Polo” uses separate fabric treated with FREEZETECH Hyogeki cooling print on the back of the collar. It comes in white, navy, and black, and is priced at 7,689 yen including tax. The “Hyogeki BIZ T-shirt” is treated with FREEZETECH Hyogeki cooling print on the inner side that touches the skin. It is made of 52% cotton and 48% polyester, comes in white and navy, and is priced at 6,589 yen including tax. It is scheduled for release in early June. The “Hyogeki Slacks” feature FREEZETECH Hyogeki cooling print on the knee lining. They also offer water-repellent, stain-resistant, and stretch functions, with a stretch waistband and home-washable design. Colors include navy, gray, and black, and the price is 13,090 yen including tax. The “Hyogeki Handkerchief” has a dual-sided design combining a FREEZETECH Hyogeki cooling print side and an Imabari towel side, providing a cooling sensation whenever sweat is wiped away. It measures 24cm by 24cm and is priced at 1,749 yen including tax. FREEZETECH is Hyogeki cooling wear that provides a surprising lasting cooling sensation through sweat and wind (*1). Fabric processed with Hyogeki Cooling Print lowers its temperature through heat-absorbing properties (*2) when moisture from human skin, such as sweat, touches the printed area. When exposed to wind, it provides an even cooler sensation. It is used not only for motorcycle touring but also for outdoor work under blazing sun. In addition, FREEZETECH’s cooling mist for clothing uses proprietary technology (*3) to achieve an alcohol-free (*4) formula. It is described as the world’s first alcohol-free cooling spray for clothing (*5). In a volatility comparison test against conventional cooling mist using ethanol, FREEZETECH cooling mist for clothing had 3.5 times longer evaporation time (*6), confirming that its effect lasts longer. As extreme heat becomes the norm, businesswear now has a new option: wearable heat countermeasures. FREEZETECH will continue supporting the comfort and performance of people working under severe heat.